Kurkure is adding a regional twist to its snack portfolio, bringing the familiar crunch of South Indian ribbon pakoda into its latest offering. More here: afaqs.com/news/brands/kurkur… #Kurkure #RibbonPakoda #SouthIndianCuisine #FMCG #FoodMarketing #BrandInnovation #SnackCulture #IndianSnacks #BrandStrategy #Marketing #MarketingStrategy #Advertising @PepsiCoIndia

Some of the biggest innovations are also the hardest to explain; Marketing them takes more than showcasing features - it takes a story that helps consumers understand the value they can’t see. More here: afaqs.com/news/guest-article… #Marketing #Innovation #BrandStrategy #ConsumerBehaviour #Advertising #MarketingStrategy #BrandCommunication #Storytelling #DigitalMarketing #ConsumerInsights

.@JioHotstar is bringing entertainment and instant shopping closer together with StreamToCart ads, turning viewing moments into new opportunities for brands to drive purchases. More here: afaqs.com/news/advertising/j… #JioHotstar #Instamart #StreamToCart #Advertising #DigitalMarketing #RetailMedia #CommerceMedia #AdTech #BrandEngagement #MarketingInnovation #Marketing @instamart_it

#PeopleSpotting: Prabhakaran Thanraj takes on the ICC’s Communications function, expanding his leadership role at cricket’s global governing body. More here:afaqs.com/people-spotting/pr… #ICC #Leadership #PeopleSpotting #SportsBusiness #SportsMarketing #Cricket #Communications #MediaIndustry #CareerMoves #Appointment @ICC

Mentos Fresh Action is bringing its burst of freshness to a new TVC, giving the brand another way to make its mark through advertising. More here: afaqs.com/people-spotting/ad… #Mentos #MentosFreshAction #Advertising #TVC #BrandCampaign #Marketing #CreativeAdvertising #BrandCommunication #FMCG

How is Cordelia Cruises making cruising more Indian? From expanding its premium suites to serving vegetarian food, bringing Bollywood entertainment onboard and hosting weddings at sea, Cordelia is building a cruise experience around what Indian travellers value. With a third ship on the way, the brand is betting on a bigger appetite for cruising in India. Here’s a look at the people, numbers and business ambitions steering its next phase of growth. Know more: afaqs.com/news/mktg/how-cord… #CordeliaCruises #CruiseExperience #TravelAndTourism #Hospitality #IndianTravellers #TravelMarketing #BrandStrategy #ConsumerBehaviour #TourismIndustry #Marketing

#PeopleSpotting: Isha Kapoor steps into the role of Senior Vice President at Propagate India, marking a new chapter in her journey with Publicis Groupe. More here: afaqs.com/people-spotting/is… #PropagateIndia #PublicisGroupe #Leadership #DigitalMarketing #Advertising #MediaIndustry #TalentMoves #CareerGrowth #Appointment

The 4th Edition of afaqs! Brand Storyz Awards celebrates brand initiatives that go beyond promises to create meaningful impact. From brand partnerships and branded podcasts to thought leadership and educational content, find the right category for your work and give it the recognition it deserves. 📅 December 18, 2026 📍 Holiday Inn, Aerocity, New Delhi ⏰ Entry Deadline: November 04, 2026 👉 Submit your entries and let your initiatives stand out: events.afaqs.com/brandstoryz… #afaqs #BrandStoryz #BrandStoryzAwards #ContentMarketing #Creative #Content #Advertising #Marketing #Agency #contentmarketingagency

Ranveer Singh joins CP PLUS, bringing his signature star power to the security and surveillance brand as it looks to strengthen its connect with consumers. More here: afaqs.com/news/mktg/ranveer-… #CPPLUS #RanveerSingh #BrandAmbassador #Advertising #BrandCampaign #Marketing #CelebrityEndorsement #MarketingStrategy #Security @RanveerOfficial @cpplusglobal

#PeopleSpotting: Medhavi Singh takes charge as Aleph’s Country Head for India, bringing new leadership to the company’s growth plans in the market. More here: afaqs.com/people-spotting/al… #Aleph #Leadership #Advertising #DigitalMarketing #AdTech #MediaIndustry #CareerMoves #IndustryNews #Appointment

.@instagram is moving beyond the quick scroll, testing videos up to 90 minutes long in a move that could bring it into closer competition with YouTube. More here: afaqs.com/news/social-media/… #Instagram #YouTube #SocialMedia #DigitalContent #VideoMarketing #ContentCreators #SocialMediaTrends #DigitalMedia #CreatorEconomy #OnlineVideo

AD - Lenovo brings Broadway to tech advertising! Abhay Verma takes centre stage in a musical campaign for the Idea Tab Pro Gen 2. With music, humour and a theatrical twist, the campaign moves beyond the usual tech pitch to showcase the tablet’s features through an entertaining performance. Know more! afaqs.com/news/marketing-ini…

#PeopleSpotting: Geetika Chadha takes on a new role at @cheil_india as Associate Vice President, marking another step in her advertising career. More here: afaqs.com/people-spotting/ch… #GeetikaChadha #CheilIndia #Leadership #Advertising #Marketing #AgencyLife #CareerMove #MediaIndustry #CreativeIndustry #TalentMoves

UPI’s next chapter is about more than faster payments. Ramesh Yadav, Chief Marketing Officer at NPCI, shares how building trust and reaching new users will shape its growth. More here:afaqs.com/afaqs-live-events/… #UPI #NPCI #DigitalPayments #FinTech #Payments #DigitalIndia #CashlessPayments #PaymentInnovation #FinancialInclusion #ConsumerTrust @NPCI_NPCI

.@TRAI wants to bring FAST apps and internet-based TV streaming under a clearer rulebook; The recommendations could also change which apps are available on smart TVs and how their viewership is measured. More here: afaqs.com/news/media/trai-pr… #TRAI #FAST #SmartTV #OTT #MediaIndustry #DigitalMedia #Advertising #Marketing

ZEE5’s Free 5 could be more than a free streaming option. Alisha Coelho, AVoD Business Head at ZEE5, is leading the ad-supported offering as it opens new opportunities for brands to reach viewers. More here: afaqs.com/news/media/can-fre… #ZEE5 #AlishaCoelho #DigitalAdvertising #OTT #MediaIndustry #Marketing #Advertising @Zee5_Official

The year-end rush creates a crucial opportunity for brands to turn consumer intent into action; Fabian Trevor Cowan, Director at Connect Digital, explores how DOOH can make every screen count during the festive season. More here: afaqs.com/news/guest-article… #DOOH #OOH #DigitalAdvertising #MediaPlanning #FestiveMarketing #Advertising #MarketingStrategy #Marketing

.@JioStar is bringing the Abu Dhabi T10 to cricket fans across the Indian subcontinent, adding another fast-paced tournament to its sports lineup. More here: afaqs.com/news/media/jiostar… #JioStar #AbuDhabiT10 #Cricket #SportsBroadcasting #MediaIndustry #Sports #Marketing #Advertising

The 12th edition of afaqs! Foxglove Awards celebrated the power of creativity, talent and collaboration. We extend our heartfelt gratitude to our jurors for their valuable insights, our sponsors for their support, and our winners for making this celebration of creative excellence truly special. Thank you for being an integral part of this journey. #FoxgloveAwards #afaqs #Advertising #Marketing #CreativeExcellence #Awards #CreativeIndustry #BrandCommunication #IndianAdvertising #Nians #VOIXDigital