@brandbucket
 Santa Monica, California
linktr.ee/brandbucket_
Joined April 2009
  • Tweets8.6K
  • Following4.1K
  • Followers16K
1.9KMedia
Five rules for naming. Not opinions — mechanics. Each one explains why a name works or doesn't.
1
1
3
257
more replies
ASK WHAT IT WILL COST YOU Not the price — the friction. Spelling it out. Repeating it. Correcting it. Explaining it. Add that up over a decade, then compare it to getting it right now.
1
1
36
That's the list. No budget. No agency. No workshop. Just deciding before you fall in love with something.
1
36
You can win a domain auction and still lose the domain. The original owner may still have time to renew it. Margot Bushnaq, CEO of @BrandBucket, explains the 3 ways to buy a domain. 🏆 brandbucket.com #DomainNames #Branding
🤖 Made with AI
5
197
Four checks that tell you more about a name than a month of deliberation. None of them cost anything. All of them take under a minute. Almost nobody runs them.
2
1
3
497
more replies
4 — IMAGINE IT IN FIVE YEARS Picture it on a company 3x your size. If it feels small now, you'll outgrow it before you're ready to do anything about it.
1
43
Four checks. Four minutes. No budget. The alternative is finding out after the signage is printed. Which one would your name fail?
2
45
The estimated value on a domain auction listing is the platform's own number. The platform earns on the sale price. A higher estimate isn't against its interests. Most bids land in the final hour — exactly when people overpay. Set your maximum before it starts.
1
5
217
Nobody tells you your name isn't working. You just start doing a little extra work, for free, forever.
When a name no longer fits. A founder at her desk in a dark green office.

ALT When a name no longer fits. A founder at her desk in a dark green office.

1
1
5
179
more replies
CHANGE IT OR OWN IT Fix it while you're small enough to move. Or stop apologising and build so much recognition the name stops mattering. Both are real strategies.
Change it or own it. A woman standing by a window, arms folded, looking to camera.

ALT Change it or own it. A woman standing by a window, arms folded, looking to camera.

1
1
17
What isn't a strategy: drifting. Half-committed. Quietly embarrassed. Explaining it every time. Hoping it sorts itself out. Drifting costs the most — and it's what almost everyone picks by default.
Save this for your next name. A woman writing in a notebook at a desk.

ALT Save this for your next name. A woman writing in a notebook at a desk.

1
20
Load more