Author: "Entity SEO". CEO: https://teapawt.org/t.co/OIrJhiVykt and https://teapawt.org/t.co/8rZiu46zCk Global Brand Ambassador: https://teapawt.org/t.co/Ld9WQOJrYM Personal Blog: https://teapawt.org/t.co/iKVGM5VO9i
United Kingdom
Joined January 2008
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Waikay API Tutorial: From What AI Knows About You to Google Sheets & Data Studio youtu.be/4RQuWOjtdC8?si=aoNC… via @YouTube
Nobody took your power. You traded it, and you got a decent price.
I wrote a new book. We talk about algorithms as though they were imposed on us. They weren’t. They were adopted, enthusiastically, because the deal was good. Faster, cheaper, easier, free. I’ve spent thirty years inside search and AI helping make that deal attractive, so I’m hardly innocent here.
“Power in the Modern World” traces the five levers power has always used: military, economic, political, religious and social. Then it looks at what happens when AI is attached to all five. The history is interesting. The mirror is worse.
Because the real question isn’t who holds the power. It’s what you’d actually give up to get some of yours back. Convenience? Reach? The feed? Most people find, when they’re honest, that the answer is not very much. That’s worth knowing about yourself before someone else works it out first.
The second half is what to do once you’ve been honest:
• Build on what machines are bad at. Judgment and empathy still count.
• Decentralise where it actually costs you something, because that’s where it works.
• Read the algorithm in the room before you agree to its terms.
No villains in this one. Just a mirror and a map.
Pre-order: amazon.com/dp/B0HDK5F2PQ
Cracking new case study from Waikay tracking 19 weeks of Bing Copilot data after deploying an EntityMap. Zero new content or links.
Total citations: 3.7x lift! 🚀
📉 TOFU pages: -80%
📈 BOFU pages: +406%
Moving from "strings to things" works.
waikay.io/entitymap-bing-cas…
Dixon Jones retweeted
Dixon Jones (@Dixon_Jones) shares that most SEO tools still optimise for website traffic, but users want answers, and increasingly, AI gives them those answers without a website visit ever occurring.
maj.to/3P3uhAk
ALT A photo of Dixon Jones with the quote "All of the tools and methodologies that I've heard from most people seem to assume that you're still trying to get traffic to the website. The truth of the matter is that the human is trying to get an answer to a question, and the answer to the question doesn't necessarily mean going to the website."
Kudos to Brain Gorman here for his first bash at an entity map. youtube.com/watch?v=vZvV-VBw…
I wrote a post. dixonjones.com/seo/the-machi… Thanks to @heynavtoor for pointing me to the reaserch.
Dixon Jones retweeted
I said no to llms.txt. No to magic files for LLMs. No to serving alternates .md versions of your content. No to snake oil.
So why did I publish an entitymap.json on 1492 dot vision?
Not a remedy. A compass.
Full write-up 👇
linkedin.com/pulse/i-publish…
ping @Dixon_Jones
Waikay-mcp. Add and view prompts. Read Action plans and Topic reports... lost more. Use this command:
"pip install waikay-mcp" (without the quotes)
Documentation at github.com/DixonJones/waikay…
(Needs a Waikay account to use... obvs...)
Google Gemini and Sonar (Perplexity) have started citing EntityMaps in their AI responses. That was faster than we hoped. waikay.io/entitymap-case-stu…
I wrote a thing on SEJ
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business. via @Dixon_Jones: hubs.li/Q04jxSTb0
#business #SEO
Today we launched an Open Source protocol for a consultation review, called EntityMap. Spec so you can create your own is at entitymap.org and discussions on the tech side at github.com/entitymap/entitym… - we hope you will use it and share it.
Dixon Jones retweeted
Love the work @Dixon_Jones is doing by approaching AI search optimization with ensuring the models know factually accurate information about your brand
BTW - his tool WAIKAY is one of my favorites for AI search so far
@athenseo – at Argyroupoli, Greece
inlinks.com/inlinks-announce… This will NOT be a talking shop. We are announcing the launch of something huger for teh AIO/SEO community. Even our copmpetitors can benefit free.
Hey @Ryanair apparently I cannot put these in the overhead locker! Isn’t that a violation as I am in an emergency seat? :) Looking forward to your usual considered response.
I could not help it: A Cynical Read of Google's AI Optimisation Guide linkedin.com/pulse/cynical-r…
