Enhanced Games

Back in May, he competed as a natural athlete in the @enhanced_games and already wowed the crowd. No surprise there: Hunter is one of the greatest swimmers of our time. 🥇 Two-time Olympic gold medalist. World champion. Now, he’s going all in. @ArmstrongH_ has decided to go enhanced. 🚀 His reason? “Enhanced is investing in athletes and giving us a stage that didn’t exist before.” LET’S GO, HUNTER! Don’t miss the next $ENHA Breakers Swim event on December 19 in Las Vegas - with Hunter in the lineup!

A few @enhanced_games updates I’m particularly excited about: 1) More Wall Street coverage The universe of banks covering $ENHA continues to grow. Today, @Official_Cantor initiated coverage with an Overweight rating and a $4 price target. It’s great to see more analysts starting to understand what we are building across Enhanced Games and Live Enhanced. 2) My family office Apeiron is increasing its stake - again @ApeironInvests took advantage of an opportunity to buy another approx 6 million $ENHA shares. Call me biased - because, of course, I am 😂 - but in my opinion, the current valuation does not come close to reflecting the value we have already built, let alone the potential I see ahead of us. I’ve always believed the strongest signal is having skin in the game. Hence, even before the most recent purchase, Apeiron had been continuously accumulating shares at these levels over the past several weeks. 3) Honor where honor is due My Apeiron colleague Jim Simpson has been instrumental in building Enhanced from the very beginning, and we have promoted him to Chairman. Very well deserved. And no, this does NOT mean I’m taking a break or more holidays 😂 I’m the Co-Founder, after all, together with our CEO @max_enhanced. And frankly, there is no title I’d rather have than Co-Founder. But Jim deserves the credit and recognition for the enormous contribution he has made to getting us where we are today. 4) Mike Sepso joins us We have also added Mike Sepso - one of the true pioneers of modern esports. Mike co-founded Major League Gaming, helped take competitive gaming from a niche community into mainstream entertainment, and later became a senior executive at Activision Blizzard, helping build its esports business. Looking at the big picture, I believe the broader trends are increasingly moving in our direction. The first Enhanced Games were a smashing success. Preparations for the second Games are already in full swing. Human enhancement may well become one of the defining themes of this decade. At the same time, AI and robotics will gradually automate more human labor. My belief is that this will ultimately give people significantly more leisure time - and I expect a meaningful part of that time to flow into sports and live entertainment. Enhanced sits at the intersection of many of these trends: human performance, health, sports, technology and entertainment. We now have more of the building blocks in place than ever before. And I promise you, we intend to harness these trends, build something extraordinary - and translate that into long-term value for our shareholders. We are only getting started. 🚀

Who said I’m finished...? Another filing just dropped. As Warren Buffett once put it, channeling his mentor Ben Graham: “In the short run, the market is a voting machine but in the long run it is a weighing machine.” $ENHA

My key takeaways from $ENHA' 2nd quarter 2026 results: Transformative quarter with the first @enhanced_games, which wildly succeeded expectations: · Securing 10 sponsors and $32 million in sponsorship contract value · Athletes achieved 21 personal bests and 3 world records since inception · Successfully Institutional Review Board (IRB)-approved clinical trial in conjunction with the Games, scientifically proving the value of performance enhancing drugs · Launched “Live Enhanced” telehealth platform with athlete branded protocol stack and product line including 11 different Rx therapies and 2 proprietary supplement products · First Enhanced Breakers event series debuts with a world record performance · Exclusive media rights agreement for two years with Roku delivering the Games to 100 million North American households · Games engaged one billion people globally - unprecedented for a novel sports property · Four million live views (excluding (!) Roku streaming data) equivalent to a regular season NBA game or episode of The Tonight Show with Jimmy Fallon · Independent media coverage of Enhanced generated 4,000 global stories in publications reaching a combined 16.7 billion unique visitors per month (UVM) with an additional ~932M people watching globally via a broadcast television piece This all resulted in: · Revenue of $17.7 million, primarily reflecting sponsorship revenue recognized in connection with the inaugural Enhanced Games · Approximately $32 million of sponsorship contract value secured for the inaugural Enhanced Games; as company is delivering value to sponsors throughout the year, full revenue recognition will occur over several quarters · Net Loss of $61.9 million mostly comprising one-off costs associated with staging the inaugural Enhanced Games, successful IRB clinical trial, de-SPAC merger completion, increased general and administrative expenses from operating as a public company and launching the Company’s direct-to-consumer platform · Adjusted EBITDA loss of $42.7 million · Cash and cash equivalents of $19.6 million as of 6/30 PLUS additional $16.5 million received post 6/30 at final close of PIPE = $36.1 million in total. NO debt. Well financed. Strategy · It started with spectator sport events – and both the yearly Games and the Breakers Series will always be an important pillar – but now intention to additionally grow into participation / community events and live entertainment. · Community is what makes any customer relationship stronger. A person who sees the impact of living Enhanced at a big spectator events, shows up at a community event themselves and shares the experience with a friend is fundamentally different from someone who was acquired through a performance ad and a discount code. That kind of advocacy cannot be bought with a media budget. · Enhanced is in M&A mode and is actively evaluating strategic M&A opportunities across all its business lines - sports, live entertainment and consumer business. Athlete buy-in · About a third of the athletes who earned prize money at the Games chose to take part of it in stock instead of cash. They became shareholders because they believe in Enhanced and its mission. Enhanced OS · With the Games, Enhanced built medical and performance knowledge, a body of proprietary data, trust with athletes and clinicians, a global brand and a community around the idea that people can become better than they are today - in fact, the best version of themselves - through personalized enhancements · As the substances themselves are increasingly commoditized, the difference will be how well a company can understand the individual, monitor the outcome and continuously personalize the approach. Anyone can sell a molecule. Understanding a person deeply enough to know what they need, why they need it and how that should change over time is much harder. · Enhanced OS will be the operating system for human potential. It will utilize all that data and knowledge created by the Games to serve consumers best. · The Games proved what is possible at the frontier. AI makes that knowledge scalable. Community makes it distributable. Membership makes the relationship recurring. The will to win · Enhanced believes it has built something that is difficult to replicate from any direction. · Competitors can buy advertising. They can sell the same molecules. They can build a chatbot. They can hire doctors. What they cannot easily recreate is the combination of a globally recognized sports property, elite athletes with skin in the game, medical and performance knowledge earned at the frontier, a growing body of data, a global community and a consumer platform connecting all of it. Check out the Shareholder Letter from CEO @max_enhanced to learn more:

Thank you, @theLDNstandard, for looking back at the Enhanced Games and reflecting on what we've achieved with $ENHA over the past few months. standard.co.uk/brave-new-wor…