Keith Ferrazzi (@ferrazzi) header
Keith Ferrazzi (@ferrazzi) profile picture

💡Advisor to CEOs Building Transformative Teams 📍Entrepreneur, Investor ❇️ Ferrazzi Greenlight Consulting 📚 #1 NYT Bestselling Author

San Francisco, CA
Joined July 2008
Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)Photo by Keith Ferrazzi (@ferrazzi)
I am SO EXCITED to officially announce the launch of my new book, "Never Lead Alone." I have added a link to pre-order the book here: nla.givingtons.com/products/…
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If you want to meet someone you don’t know, the easiest way in is through someone you already do. But how you ask decides whether the introduction ever happens. Here’s how in 3 steps 🧵
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3. Reply the same day, and lead with the name. “I’m a friend of Jane’s, and she suggested I talk with you.” If you have something specific to discuss, put it right after that line.
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When a friend’s name is on the email, the person owes that friend a reply too. That’s why an introduction gets answered when a cold message doesn’t.
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If you want a bigger network fast, find the people who already know everyone. They tend to work in the same 7 jobs. Here’s where to find them, and how to build a relationship with one 🧵
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Once you find one, treat them as an equal. Give as much as you get: introduce them to people you know, and help with what they’re working on. That’s what turns a contact into a real relationship.
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If everyone you know works in your field, start with these 7. They’re how your network reaches past the people who do what you do.
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If you reached out to someone and never heard back, don’t give up yet. In Never Eat Alone, I wrote about how to handle it when people don’t reply. Here’s what to do next, and what to say when they finally answer 🧵
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3. When they finally answer, act like it’s your first try. Don’t mention how long it took, and don’t apologize for following up. Just start the conversation, and keep it comfortable for both of you.
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No reply usually just means a full inbox. So keep reaching out, keep it friendly, and sooner or later you’ll get your answer.
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3. Next to each 1-year goal, write down the people who can help. Use names if you have them. If you don’t, write the kind of person: someone who’s already done what you want to do, or someone hiring for the role you want.
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Nobody reaches a big goal alone, and now you know exactly who can help you with yours. Pick the first name on your list, and reach out.
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1. Write down where you want to be 3 years from now. One big goal is enough to start. Make it specific enough that you’d know whether you hit it.
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2. Work backward from it. What needs to happen in the next year to get there? And in the next 3 months? For each, set an “A” goal and a “B” goal, the two that would move you furthest.
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Every big goal comes with a list of people who can help you reach it. If you’ve never written yours down, you’re leaving it to luck. I wrote about how to build it in Never Eat Alone. Here’s how, in 3 steps 🧵
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