The October release of our OS Places dataset is here! Available now on Databricks, HuggingFace, Snowflake, and our Places Portal, this update includes the addition of over 87,000 new places and nearly 11 million updated POI, plus: - Data accuracy: closed 10,148 POI in Canada and the US with a veracity rating of 4 or 5, ensuring that our users can rely on our highest tier data. - Place name standardization: updated 11,892 POI in Canada and the US to use the standard two letter state or province abbreviation in the region attribute. - Placemaker Tools: added a feature for users to see the weekly community activity on the homepage. - Swarm App: since launching the redesigned Android version of Swarm in July, we have seen a 32% increase in Photos Added and 30% increase in Tips Added on average each release cycle. Read the full release notes in the link in the comments, and get started with OS Places on Databricks, HuggingFace, Snowflake, and the Places Portal: eu1.hubs.ly/H0z6QJf0

🚀 Launch announcement: Meet the newly redesigned FSQ Placemaker Tools.  Our global community of Placemakers are local experts who use Placemaker Tools to help improve their communities’ understanding of the places and businesses around them.  We’ve spent the last year listening to feedback from our Placemaker community and improving the new Placemaker Tools with tons of design enhancements and brand new capabilities. Here are just some of the many updates to get excited about: - Intuitive & tailored UX: our new tools meet you where you are in your Placemaker journey, whether you’re a new user looking to learn the ropes or a veteran Placemaker ready to jump right into contributions.  - Community & recognition: contribute alongside your community with leaderboards, insights into local contributions, and easier ways to collaborate with other Placemakers. - Power user mode: this new mode allows seasoned Placemakers to focus on making seamless contributions at expert speed. - And so much more… We can’t wait for our community to start using the new Placemaker Tools! Log in today to get started.

Making a list & checking it twice? 📝✨ As you build out your holiday campaigns, run through these strategy checks to make sure you're not missing anything.  These targeting and measurement tips all help you reach high-intent shoppers without wasting holiday spend.

The September release of our OS Places dataset is here! 📍 Available now on @databricks, @huggingface, @Snowflake, and our Places Portal, this update includes 200K+ new places and nearly 14 million places updated 🔽 - Data refresh rate: We’ve kept up our increased refresh rate with 13,781,424 updated POIs. Our Placemakers’ contributions and engagement from our Swarm App users are fueling this momentum! - Coverage improvement: We’ve added 211,427 new POIs across the United States, Australia, New Zealand, India, Japan, United Kingdom, Thailand, and more. - New Places API for Partners: This API is a self-serve way for developers to ingest and integrate external POI datasets while matching FSQ Places records to retrieve rich attributes. Serving as a new source of community data, the API also automatically creates new records for places not currently in our dataset. - Placemaker Tools: Now you can filter your active tasks by country. Read the full release notes at the link below, and get started with OS Places here → places.foursquare.com/

⚙️✨ New developer tool: the FSQ Places API for Partners! Now available in beta, this API is a self-serve way for you to ingest and integrate your dataset with the FSQ Places dataset. How it works: → Each of your records will be matched to an existing Foursquare POI. → If the POI doesn’t exist in our dataset, it’ll be added as a new place. What this gets you: ✓ Permanent ID crosswalk: Query anytime to see which FSQ Place ID your foreign ID maps to. ✓ Rich attributes: Access your places’ associated details in our dataset (like popularity, ratings, and more). ✓ Discoverability: Make your locations findable across FSQ APIs to help others create better experiences. ✓ Visibility into edits: Directly track suggested and applied changes to the places whose IDs you own. Explore the API below 🔽

What’s in Q4? Sports games galore!  🏈🏒⚾️ Fans will be treated to a massive lineup, including college football, NFL, NHL, and the World Series. How are you keeping your brand in the game? Location-based targeting lets you reach high-intent fans right when they’re locked into the action 💥 Here’s how one major beverage brand did it: they used Foursquare’s real-time geofencing around NFL stadiums to boost brand awareness and game-day association. Their campaign scored across the board: → 31% lift in brand recall → 28% lift in ad recall → 18% lift in purchase intent Want your Q4 sports targeting playbook? Our latest guide gives you customizable audience and proximity segment ideas (think: NBA Travel Fans, College Athletes, Tailgating Crowds, etc.) that you can easily activate at launch or mid-flight.

The August release of our OS Places dataset is here! 📍 Available now on @databricks, @huggingface, @Snowflake, and our Places Portal, this update includes 390K+ new places and a record-setting 13.8M+ places updated 🔽 - Data expansion: As we’ve scaled our new ingestion system, we are committed to maintaining accuracy and freshness. We’ve achieved an all-time record for total places updated, with 13,825,347 POIs receiving refreshes from their sources plus active community edits. - Coverage improvement: We’ve added 392,467 new POIs across the United States, India, Indonesia, France, Brazil, Mexico, Japan, Germany, and more. - New Place Actions: We’ve continued to refresh key sources contributing Place Actions and have added 42K+ new Place Action URLs across major delivery and dining platforms (including Uber Eats, Grubhub, DoorDash, Deliveroo, and more). - Placemaker Tools: We’ve added the ability to sort and filter Places by Veracity Rating, and the ability to see user votes in My Contributions. Read the full release notes at the link in the comments, and get started with OS Places here → places.foursquare.com/

What do you mean it’s time for Q4 planning?? 🫨 Don’t worry, we have a major time saver for you: our Q4 Targeting Guide is here! When year-end competition peaks, showing ads to passive browsers is the fastest way to drain your remaining budget (and we know the pressure’s on to make it count). Location-based targeting gives your campaigns an immediate edge. Using real-world foot traffic patterns lets you focus your ad spend only on motivated consumers signaling through their everyday actions that they are ready to buy. Inside the guide, you’ll get 100+ precise, privacy-forward targeting strategies for in-market consumers to help in your planning process like: 🎃 Halloween costume & party shoppers 🦃 Thanksgiving dinner hosts & grocery stockers 🏈 NFL, NBA & NHL game-day crowds 🛍️ Black Friday & Cyber Monday deal-seekers ✈️ Fall & winter airport travelers ❄️ Last-minute holiday gift buyers & NYE crowds Grab your copy below 👇 (go on, you deserve an early win!)