A concession can move a financed buyer more than a price cut. That’s just one of the four conversations we’re covering this Wednesday at 2 PM ET. 🔗 bit.ly/47C6ugT

There isn’t one housing market right now. There are four. Learn what to say in each one with David Childers and Brian Ostrowiak, Oct 28 at 2 PM ET. 🔗 bit.ly/4yxEYMw

Home prices are falling. Home prices are rising. Which is it? Both, depending on the market. Chicago is up almost 7%. Seattle is down about 1.6%. Local data wins every time. bit.ly/4i1XYO8

Starter condos average $197,468 nationally, about 6% less than the typical starter home (Zillow). In Houston, they’re ~72% below what a median-income household can afford. Buyers feeling priced out shouldn’t skip condos. 👇 bit.ly/4yTPO0b

Nearly a third of mortgage applicants get denied for one reason: not enough credit history. Not missed payments. Not too much debt. Rent reporting could change that for nearly 4 million renters, but it doesn’t happen automatically. bit.ly/3U5Zxl0

74% of recent buyers are glad they bought. Only 3% regret it. (NerdWallet) Share this with your buyers. bit.ly/47exvH0

Fewer than 4% of homes are ready for aging in place. Renovate or relocate? Here’s what your clients should know. bit.ly/3VUNmb9

Myth: The Fed controls mortgage rates. Reality: It’s one piece of the puzzle. Here’s how to explain it to your clients 👇 bit.ly/4AX1YH2

Your first-time buyers may be planning around a 15 year timeline. A starter home and a smaller down payment can cut that dramatically. Here's the math worth sharing with them. bit.ly/4AMTnXz

Still waiting on a housing crash? Fannie Mae's expert panel isn't. A little more growth here, a little less there, but prices are still expected to rise every year. ➡️ bit.ly/46Z1brs

58% of Gen Z buyers are rooting for a housing crash. 100+ experts surveyed by Fannie Mae expect prices to rise every year through 2030. Even the pessimists. 📈 What that means for buyers waiting it out. 👇 bit.ly/46Z1brs

4 in 10 active listings have had a price cut. Typical cut: ~$17,560. The best fix? Sellers who understand the market before they list. Social Edge keeps you posting market data so they hear it from you first. Free trial ➡️ bit.ly/47zc3fL

Rates are at their highest since January 2025. But the rate your buyer sees online isn't necessarily the one they'd get. Credit, DTI, down payment, and loan type all play a role. bit.ly/3Tx09Qm

There's no longer one housing market. There are four. Which one is your client in? 👇 bit.ly/4dW4IdR

About 2 in 5 sellers are cutting their list price. The real issue? Most pricing talks happen too late. Tomorrow we're covering what to say before the listing goes live. Last chance to register: bit.ly/3V8HWZR

Newly built homes are averaging a lower mortgage rate than existing homes right now. Builders are buying down rates to move inventory, and buyers are benefiting. Worth asking your Realtor what is available locally. 🔗 bit.ly/4yUW8V4

Selling this fall? Get these 4 things right: price, presentation, negotiation, and knowing when to adjust. 🔗 bit.ly/474px2Z

Realtor.com says the best week to buy a home in 2026 is almost here, and it is not just one week. 42 of the 50 largest metros see their best window sometime in October. bit.ly/4xpIisn

Nationally, Realtor.com's research points to the week of September 27 through October 3 as this year's best window to buy, driven by more inventory, less competition, and prices that have already come down from their peak.

Summer’s winding down, and if you’ve been thinking about selling, you might be wondering if you missed your chance. Better to wait until next year or even next spring, right? bit.ly/4ittmWw