Mark Traphagen 🏳️‍🌈 (they/them)

The incomparable @lilyraynyc spinning at @techseoconnect in Durham

How to keywords are almost totally driven by YouTube in AIOs - Cindy Krum at #techseoconnect

Digital branding MUST include video - Cindy Krum at #techseoconnect

AIO is about what's said about you across the web, not just on your site - Cindy Krum at #techseoconnect

The algos that matter now are not the trad search ones but the ones that run social sites - Cindy Krum at #techseoconnect

Social video creates search volume up-stream from SEO - Cindy Krum at #techseoconnect

Google has found a way to monetize all the micro moments in the buyer journey - Cindy Krum at #techseoconnect

Videos in an AI Overview are gold - Cindy Krum at #techseoconnect

YouTube dominates search visibility when buyers are ready to act - Cindy Krum at #techseoconnecti

Customer journeys are more complex now. You can't just sit on your website. Map out everywhere people might find you, including video platforms - Cindy Krum at #techseoconnect

YouTube has overtaken Reddit as the go to source on AI search - Cindy Krum at #techseoconnect

Growth of video platforms continues to be huge - Cindy Krum at #techseoconnect

46% of web content used to train AI models is in English - Lauren Green from Microsoft #techseoconnect

A disallow may not erase the past for AI bots - Lauren Green from Microsoft #techseoconnect

You can submit a claim to Claude to have a URL blocked - Lauren Green from Microsoft #techseoconnect

URLs that are more popular are crawled more often by Google - Lauren Green from Microsoft #techseoconnect

Discoverability comes with responsibility. Lauren Green from Microsoft #techseoconnect

Most attempts to block or circumvent AI bot crawls fail Lauren Green from Microsoft #techseoconnect

A crawler sees only about a third of the pages Googlebot crawls #techseoconnect

Googlebot and AI bots are NOT SEO crawlers, they crawl differently #techseoconnect