Authority and honesty on the reinvention of retail, from @Digiday Media.

New York, NY
Joined May 2019
More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall. buff.ly/YVkyIjr
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Retailers and logistics players are taking a more surgical approach to holiday hiring with flexible staffing and a focus on logistics cross-training in anticipation of a $1 trillion sales season. buff.ly/MvmGUKO
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Tony D’Onofrio, president, Sensormatic Solutions  The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. Then, the holiday experience is something altogether different.  Far from a signal that relief from the grind is near, it’s […] buff.ly/oVmNMV5
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From "mega lives" to TikTok shows to exclusive products, here's how QVC is gearing up for its 40th holiday season. buff.ly/R9DZZKN
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Adults are fueling $13.5 billion in Halloween spending thanks to the rise of "Adultoween," growing seasonal categories like home decor, and food and beverage. buff.ly/0aMqbdr
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Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to name which clients. buff.ly/rX7YsJm
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As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers but also new systems to master. Brands and agencies sound off on what the key to success looks like on Walmart, Target and more. buff.ly/IiYJCYg
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In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic. buff.ly/nkym1LV
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Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying. buff.ly/BDfdBym
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Kohl's is emphasizing deeper discounts and delivery capabilities in its pitch to cash-strapped shoppers this holiday season. buff.ly/C8eR91r
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Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season. buff.ly/rr9Da9F
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It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform. buff.ly/ZPLlhX4
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According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest level reported in six years. Here's what that could mean from a supply chain perspective buff.ly/kjMwGzI
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Launching October 19, Anthropologie's holiday spotlights products ranging from travel outfits to partywear to pajamas. But Anthropologie is also pairing that broader holiday wardrobe with more home collaborations and a new DoorDash partnership, aiming to capture spending across the season's smaller occasions. buff.ly/dK6t57M
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NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including "Top Chef" and "Below Deck." buff.ly/kZXqjwU
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Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo. buff.ly/RJtD8NW
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Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales. buff.ly/GHLMnXQ
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Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said. buff.ly/UkkPYNQ
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The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons' second-quarter earnings call on Tuesday was still unusually dour. buff.ly/uJYOdxO
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Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers with its new Go Tote. buff.ly/h7Obner
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