Millions Spent, No Return: Why Follower Count Stopped Landing Brand Deals #creatoreconomy #influencermarketing Gigi Harville, CEO of talent management firm The Paul Harville Group, explains how brands spent millions on big audiences without getting a return, and why they're now looking for creators who actually connect with their audience, build real engagement, and make quality content that drives ROI.

How Much Creator Budget Should Go To Big Names? #influencermarketing #creatoreconomy Greg Curtis of Empower Ocean Media Group lays out the mix he would build (15 micro and mid-tier creators, one or two larger ones, maybe one mega) and argues many brands can skip the mega entirely for a better return.

Shoppers Now Ask If A Creator Is Real Or AI, What Does That Mean For Brands? #creator #creatoreconomy #influencermarketing Kristen Wiley of Statusphere says shoppers now question whether a creator is real, paid, or AI, and that shifts power to small creators people actually trust.

Never Sign A 12-Month Creator Retainer Cold #Influencer #Creator Dan Albert, co-founder and CEO of 456 Growth, says committing to a creator too early and quitting on one too early are the same mistake he sees brands make in opposite directions.

CREATOR JOB 🤝 (full-time, salaried) The Washington Post, New York PAY: $91.8K to $153K Match creators to brand campaigns at WP Studios and guide them from first outreach to posted. Comment JOBS for the link 👇 #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

UGC JOB 🎥 (full-time, salaried) The Social Shepherd, New York PAY: $80K to $90K Come up with, shoot and lead social video for global brands on IG, TikTok and YouTube. Comment JOBS for the link 👇 #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

UGC JOB 🎥 (full-time, salaried) Base44, New York PAY: $140K to $160K Be the on-camera face of an AI app builder: script, film and edit UGC-style short-form videos. Comment JOBS for the link 👇 #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

UGC JOB 🎥 (full-time, salaried) HYBE AMERICAS, Santa Monica (hybrid) PAY: $95K to $125K Shoot and edit TikToks, Reels and Shorts that keep a global music fanbase connected every day. Comment JOBS for the link 👇 #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

Bots. Boosts. Bad Behavior. Not All Engagement Is Good Engagement #Influencer #InfluenceFamily #Creator Bots used to give fake engagement away. Now platforms sell boosts directly, so comments and views can be bought and the numbers alone prove very little. Gigi Harville, CEO of talent management firm The Paul Harville Group, explains how creator marketing vetting has changed. Before taking on a creator, she joins their lives to see how they act, how they treat their community, and how they handle trolls. She has passed on creators with huge followings because bad behavior means lost deals and PR nightmares, no matter how big the audience looks.

3. OLIVER (257 chars) UGC JOB 🎥 (full-time) OLIVER is hiring a Social Content Creator in NYC. PAY: $72K to $81K a year Shoot and edit creator-style content for a portfolio of brands. Comment JOBS for the link #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

UGC JOB 🎥 (full-time) Trade Coffee is hiring a Content Creator in NYC. PAY: $65K to $95K a year 3 to 4 short videos a week. Street interviews, roaster visits, hooks for paid. Comment JOBS for the link #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

Audiences Stopped Believing. Where Do Brands Get Trust Now #influencermarketing #creatoreconomy Adam Harris of Gaggl argues that between AI, fake news and endless content, people now take recommendations from small communities they trust. That leaves brands one question: where do they borrow trust from now? Where is your brand getting its trust from today, and is that source still working?

UGC JOB 🎥 (full-time) Blossom Health is hiring a Founding Social Content Creator in NYC. PAY: $70K to $85K a year Film, edit and post for TikTok and IG, plus UGC-style ads for paid. Comment JOBS for the link #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

Social Media Has Evolved Into an Interest Economy. Here's How to Win It #creatoreconomy Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, explains how that shift turns creators into broadcast channels and why we've entered an interest economy, where audiences seek out validated experts in the topics they care about. For creators, the way to win is clear: give every post a name and a story strong enough to hook a stranger. For brands, the lesson is just as clear. Nobody priced TV ads by how many TVs existed. You paid for who actually watched. So why are brands still paying creators based on follower counts?

Making 60 videos and only 5 to 10 take off is normal. SideShift's Nick Lawton: "Those five to 10 are serious outliers." Brands buy volume because they know most videos will miss. Keep posting. #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator

UGC JOB 🎥 (full-time) No Boring Brands is hiring a Content Creator in Baltimore. PAY: $55K to $75K a year Film skits for clients, and post daily to grow your own audience. Link in the reply 👇 #canvasugc #UGCjobs #UGCcreatorsneeded #UGCcommunity #UGCcreator