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social media, also known as sns (social networking systems), and other digital products seem to have a firm grasp on our society. i know, many of us are tired of hearing that technology is rotting our brains or that we should go on digital detoxes...
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SNS apps in general do not function as traditional communities but rather as “networked individualism” so that each connection is self-perpetuated. So when rewards of the tribes comes into play, companies can easily bank on that fact that users will want more followers and more
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