Outgrow

💳 The Future of Payments Is Giving Customers More Choice For Raji Behal, Head of Western and Southern Europe, UK and Ireland at @Klarna, the evolution of payments comes down to understanding changing consumer preferences. 🛍️ From Pay Now and Pay Later to flexible financing, customers want payment options that fit different needs and life situations. But innovation doesn't stop at payments. As Raji explains, new services like savings, cashback, and peer-to-peer payments are also shaped by what consumers actually ask for. 🎙️ Listen to the full podcast to hear Raji share how evolving customer expectations are shaping the future of payments and financial services. Link in comments. #Fintech #ConsumerBehavior #CustomerExperience #PaymentInnovation #DigitalPayments #FinancialServices #Innovation

Our creative director, Saksham Sharda, spoke to Rajat Nigam, CTO and Head of Technology & Media Operations, @JioStar India, for the latest Marketer of the Month Podcast episode, all about: 1. The anxiety and focus behind every live sports frame 2. What young streaming talent misses about baseband and live production 3. How consumer data shapes storylines and presentation styles 4. Why great content, not tech tricks, beats shrinking attention spans 5. Minimal viable AI versus the hype around agents and generative AI 6. Why AI is not cutting costs yet at JioStar 7. How 30 years of experience now equals two to four Watch the full episode now! Link in comments. #JioStar #LiveSports #SportsBroadcasting #Streaming #MediaTechnology #GenerativeAI #AIAgents #DigitalMedia #ContentStrategy #AIInnovation

The biggest mistake B2B marketers make isn't creating too little content. It's expecting content to generate leads immediately. 🎯 Everyone wants content to deliver: → More leads → More website traffic → More demo bookings → Faster conversions And sure, those metrics matter. But they're only showing you part of the picture. Because here's something most businesses overlook: Only a small percentage of your potential buyers are ready to purchase today. The rest? They're researching. They're comparing. They're discovering brands. And most importantly, they're forming opinions about who they might trust when the time comes to buy. That's why Mark Jung's perspective on content marketing is so important. He highlights a concept that every B2B marketer should understand: The "Day One List." It's the shortlist of vendors buyers already have in mind before they even begin evaluating their options. And the numbers make this even more interesting. According to the Bain & Google research shared in his post: → 86% of B2B buyers already have a Day One List. → 92% of those buyers end up purchasing from that list. Think about what that means. Your potential customers might not be looking for your product today. But they could already be deciding whether your brand deserves a place on that list. And that's where content makes a difference. Because effective content doesn't just: → Attract attention → Drive clicks → Generate immediate leads It builds familiarity. It establishes credibility. It gives people a reason to remember your brand. And when they're finally ready to make a purchase, that familiarity can influence their decision. The problem? Most of this influence doesn't show up immediately in your marketing dashboard. You might not be able to attribute a sale to a LinkedIn post someone read six months ago. But that doesn't mean the post had no impact. It might have been the reason your brand made their shortlist in the first place. So maybe the question isn't: "How many leads did our content generate this month?" It's: "Are we building a brand that buyers will remember when they're ready to buy?" Because content marketing isn't just about capturing existing demand. It's about influencing future demand. And the brands that understand this don't just compete for attention when buyers are shopping. They earn trust long before the buying journey begins. Content isn't always about getting someone to buy today. Sometimes, it's about making sure they think of you tomorrow. This is a perspective every B2B marketing leader should consider. Link in comments.

🚀 Don't just launch a campaign. Give your audience a reason to take part! Make your marketing more engaging with interactive experiences that spark curiosity, encourage clicks, and turn passive visitors into active participants. 💡 ✨ Make every campaign an opportunity to connect! Link in comments. #Outgrow #InteractiveMarketing #DigitalMarketing #MarketingCampaigns #AudienceEngagement

🔐 Open Finance Needs More Than Innovation. It Needs Risk Management. For Louise Beaumont, Head of Marketing and Communications at Invela Network, the growing complexity of open finance brings a critical challenge: protecting consumer data and managing risks across increasingly interconnected networks. ⚠️ Data breaches, unauthorized access, and unclear accountability can put both consumers and financial institutions at risk. As these networks expand, robust risk management infrastructure becomes essential to building trust and keeping the entire ecosystem safe. 🤝 The future of open finance depends on making innovation safer for everyone involved. 🎙️ Listen to the full podcast to hear Louise discuss the growing risks of open finance and why stronger risk management infrastructure is essential. Link in comments. #OpenFinance #RiskManagement #DataSecurity #DataPrivacy #FinTech #Cybersecurity #DigitalTransformation #Innovation #Podcast #InvelaNetwork

🧭 Help your audience find their way to the right solution! Turn passive browsing into an engaging experience with interactive content that helps people explore their options, discover relevant information, and make confident decisions. ✨ Make every click a step toward the right answer! 🚀 Link in comments. #Outgrow #InteractiveContent #LeadGeneration #DigitalMarketing #CustomerEngagement

The biggest AI marketing mistake isn’t ignoring AI. It’s using AI to do the same things faster. 🎯 Everyone is talking about AI in marketing. → Writing captions in seconds → Generating blog outlines → Creating campaign ideas → Automating repetitive tasks And sure, that’s a great start. But it’s only the beginning. Because there’s a big difference between using AI as a writing assistant and using it to transform how your entire marketing team operates. One saves you time. The other changes how you work. That’s what Jonathan Parsons highlights in his breakdown of the six levels of marketing with AI. And the distinction matters more than most marketers realize. Because AI adoption isn’t just about which tools you use. It’s about how much of your workflow you’re willing to rethink. At the first level, AI helps you work faster. You still do the research, make the decisions, and manage every step. At the next level, AI becomes your copilot. It helps you research, test ideas, and create better campaigns. But the real shift happens when you move beyond individual tasks. Imagine AI helping you: → Turn one idea into an entire content campaign → Qualify leads and route them automatically → Connect content creation with email and social distribution → Analyze campaign performance and surface actionable insights Now, you’re not just using AI to complete tasks. You’re building a system that works across your marketing operations. And eventually, your role starts to change. Less time executing every little task. More time setting direction, making decisions, and improving the bigger picture. That’s the difference between being an AI-powered marketer and building an AI-powered marketing operation. But here’s the catch. Automation without strategy just helps you make mistakes faster. You still need human judgment. You still need creativity. And you still need to understand your audience. AI can help you execute the work. But you need to know what work is worth doing in the first place. So instead of asking: “How can I use AI to write this faster?” Maybe start asking: “Which parts of my marketing workflow should I stop doing manually altogether?” That question can change how you approach AI. Because the real opportunity isn’t just doing more with AI. It’s building a better way to work. Where would you place your marketing team on the six-level AI ladder? This framework is worth exploring. Link in comments.

🚀 Resilience: The Entrepreneur’s Greatest Advantage How do you keep moving forward when regulations change and market entry remains uncertain? 🎙️ Pinar Ozcan, Professor of Entrepreneurship and Innovation at the @UniofOxford, shares why resilience is essential for entrepreneurs navigating unpredictable environments. 💡 Build valuable connections, keep testing your product, and invest in what you can control while waiting for the right opportunity. When the moment arrives, you’ll be ready to enter the market. 🎧 Listen to the full podcast to hear more insights on entrepreneurship, innovation, and navigating uncertainty. Link in comments. #Entrepreneurship #Innovation #Resilience #BusinessStrategy #Startups #Leadership #EntrepreneurialMindset #UniversityOfOxford #FutureOfBusiness

📊 Better insights start with better experiences! Give people a reason to share their preferences, needs, and opinions. With interactive content, you can make gathering valuable audience insights feel less like a task and more like an engaging experience. 💡 ✨ Make every response count with Outgrow! Link in comments. #Outgrow #InteractiveContent #LeadGeneration #DataCollection #DigitalMarketing

The higher your reputation, the more careful your words need to be. 🎯 When you’re building your personal brand, everyone tells you to: → Post consistently → Share your opinions → Be authentic → Stop overthinking And for the most part, that advice makes sense. But there’s one thing it leaves out. The bigger your reputation becomes, the more your words can cost you. A casual opinion can become a public controversy. A sentence taken out of context can damage years of trust. And a post written in five minutes can create a problem that takes months to resolve. Because when you’re just starting out, people are getting to know you. But when you’re already established, people have expectations of you. Your employees are watching. Your clients are listening. Your competitors are paying attention. And your words don't exist in isolation anymore. That’s why Tijana Savović’s perspective on reputation and personal branding matters. The advice to “just start posting” works differently depending on where you are in your career. If you're building your reputation, experimentation helps you find your voice. If you've spent decades building credibility, you have something different to protect. Your experience. Your relationships. Your name. And that changes the role of content. It’s no longer just about creating something engaging. It’s about knowing: → What should be said publicly → What could be misunderstood → What your audience needs to hear → What should remain private Because being authentic doesn't mean sharing everything. And being visible doesn't mean saying something about everything. Sometimes, the smartest content decision is knowing what NOT to publish. This is where personal branding gets misunderstood. People think a strong online presence comes from saying more. But sometimes, it comes from saying less, with greater intention. Because the goal isn't simply to get attention. It's to make sure the attention you get strengthens the reputation you've spent years building. So maybe the question isn't: “How can I post more consistently?” It's: “Does what I'm about to publish reflect the reputation I want to maintain?” That’s a very different standard. And the more you have built, the more it matters. Visibility gets you noticed. Judgment protects your reputation. This is a reminder that personal branding isn't just about what you say. It's also about knowing what your words carry. Link in comments.