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Joined October 2013
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👀 Nobody actually knows what search looks like in 2027. So we got the people who do into one room.
Foresight 2027. December 8. Online and free.
This year broke the old playbook. AI Overviews absorbed the clicks, agents started shipping content at scale, publishers began blocking AI bots, and most teams still can’t say how they’ll report any of it to a client.
So instead of another prediction post, we built a day of answers with Planable.
What we’re getting into:
→ which formats LLMs actually favor, tested
→ what you report when clicks dry up
→ what discovery looks like now that it moved
→ how to hit 2027 targets with less traffic from Google and social
→ what happens if the AI bubble pops
Hosted by SE Ranking, @se_visible and @PlanableApp.
👉 Save your spot: seranking.com/webinars/fores…
Huge thanks to the speakers calling what’s actually coming: @MordyOberstein, @aleyda, @rustybrick, @Kevin_Indig, @TheCoolestCool, Graham Todd, @CrystalontheWeb, Janine Anderson, @kaleighf, @garrettsussman, @NickLeRoy, Dayana Collazos Ibarra, Jillian Ryan, @CyrusShepard, Anthony Barone, Joe Glover, @YoelTIsrael, @filipacanelas, @KieraMCarter, Peter Mollins, Scott Hircombe, Alex Wright, Andreea Ștefan
How does top-10 SERP volatility look today?
3 days into the November core update, and volatility drops to its lowest level since the Oct 27 spike.
⚡ Take a look and check your industry: charts.seranking.com/?sou1=l…
Google started rolling out its November 2026 core update on Nov 10. A day later, volatility in the top 3 results hit 79.4 out of 100.
We just launched our Google Search Volatility Index to track where rankings move most across 10,000 keywords in 20 niches on Google desktop in the US.
Here’s how the scores changed from Nov 11 to Nov 12:
→ Top 3: 79.4 → 59.3
→ Top 10: 75.9 → 58.9
→ Top 20: 68.8 → 56.8
→ Top 50: 54.7 → 46.6
Real Estate is the most volatile niche today across all four ranking zones. Top 3 and Top 10 give the cleanest read.
Seeing movement in your own rankings? Pull up the index and see how it compares with what’s happening in your niche.
→ Read the score on a 0–100 scale. 0–39 is normal day-to-day movement, 40–69 is elevated, and 70–100 is severe.
→ Set the Impact Zone to the positions you care about.
→ Filter by niche, search intent, or AI Overview presence. Turn on the Google updates overlay to see when confirmed rollouts began.
📍 Explore the Google Search Volatility Index: charts.seranking.com/?sou1=l…
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You still have time to join 😉
Heard about MCP but haven’t tried it?
Watch it in action on Nov 10.
Mike Korenugin, VP of Product at SE Ranking, asks Claude about AI visibility using real SE Visible data and turns the answers into next steps.
Before that, he builds a project from zero, covers the settings worth your attention, and hands part of the work to an AI agent.
Free workshop, recording included.
📍 Save your seat: seranking.com/webinars/from-…
Heard about MCP but haven’t tried it?
Watch it in action on Nov 10.
Mike Korenugin, VP of Product at SE Ranking, asks Claude about AI visibility using real SE Visible data and turns the answers into next steps.
Before that, he builds a project from zero, covers the settings worth your attention, and hands part of the work to an AI agent.
Free workshop, recording included.
📍 Save your seat: seranking.com/webinars/from-…
Your next prompt shouldn't depend on your credit balance.
If Claude, ChatGPT or Cursor pulls SE Ranking data for your team through MCP, your plan's API credits set how far it goes. The API add-on is now available on monthly plans, so you can get more when your workflows need it.
📌 Add the API add-on to your plan: seranking.com/subscription.h…
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SE Ranking retweeted
Is chunking still even a thing? You bet it is! @Optimisey chunked all over GEOs 🤮 !
Did Andrew really mean that? It depends.
BTW, first guest to "it depends" me in a while. That's how you know you're talking to an old person in SEO. No one says that anymore. So boomer.
If you read this far, please know that Andrew talked about how to handle clients right now.
"Context is key" he says. I agree.
It's Let's Chunk by SE Visible (which is an AI Search platform by @SERanking)!
🔥 Free workshop: Mike builds a project from scratch and shows how to turn prompts and sources into a to-do list for your brand.
Book your seat: seranking.com/webinars/from-…
If you’re using an AI visibility tool but all you do is watch the numbers change, Mike Korenugin will show you what you’re missing 🔥
Mike is VP of Product at SE Ranking and leads the team building SE Visible, so he knows where most of the useful data sits and why people rarely get to it.
In this workshop, he’ll start from an empty project and walk through:
→ how to pick prompts that reflect what your audience actually asks AI
→ how to work with sources to see which sites AI relies on
→ how to use the AI agent to turn all of that into concrete opportunities
By the end, you’ll have a process you can repeat on your own brand.
📍 The workshop is free. Register now:
seranking.com/webinars/from-…
What a great day to meet our team at @serpconf and hear Bogdan Babiak talk about our latest experiment on stage!
The setup: 100,000 websites, 34M+ Google Search Console queries, and millions of LLM citations. The goal: check whether the AI visibility "rules" everyone keeps repeating actually hold up:
→ more branded search = more AI mentions
→ strong organic rankings carry over into AI answers
→ direct traffic, homepage visits, and social traffic all feed the same signal
Can’t make it to his talk? Drop by our booth, grab Bogdan’s findings first-hand, and say hi to our team. They’ve got a few gifts 😎
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If you’re using an AI visibility tool but all you do is watch the numbers change, Mike Korenugin will show you what you’re missing 🔥
Mike is VP of Product at SE Ranking and leads the team building SE Visible, so he knows where most of the useful data sits and why people rarely get to it.
In this workshop, he’ll start from an empty project and walk through:
→ how to pick prompts that reflect what your audience actually asks AI
→ how to work with sources to see which sites AI relies on
→ how to use the AI agent to turn all of that into concrete opportunities
By the end, you’ll have a process you can repeat on your own brand.
📍 The workshop is free. Register now:
seranking.com/webinars/from-…
On brand searches, AI Overviews give the brand's own website twice the room it gets on page one.
In the US, brand sites make up 17% of the organic top 10 and 33.8% of AI Overview citations. In Germany, it's 20.6% and 41.2%.
So the summary at the top of your brand SERP leans on your own site more than your rankings do. If your About, product or support pages are thin or outdated, that's what Google has to work with.
More room doesn't mean more control. Two-thirds of the citations still come from other sites.
The full study has the data by industry, company size and country 👇
visible.seranking.com/blog/a…
⚡ SE Visible by SE Ranking is the AI visibility platform — where, how often and in what tone AI answers mention your brand, with the competitive context to act on it.
If Google summarizes your brand before anyone clicks, is brand search still a performance channel? In the US that summary shows up on 82.5% of brand searches.
@aleyda, Founder at @orainti, on why we need to measure it differently.
📍 The full study has every number, by industry, company size and US vs Germany: visible.seranking.com/blog/a…
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The SE Ranking API add-on is now available on monthly plans 🔥
Get more API credits for your MCP workflows in Claude, ChatGPT or Cursor, and keep them running without stopping mid-task.
⚡️ Add the API add-on to your plan:
seranking.com/subscription.h…
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SE Ranking retweeted
🚨SE Visible Product Update 🚨
You can now track prompts and competitors and so forth across regions around the world!
In the US, you can also track by state as well as by city!
Great job by the @SERanking team, who continue to build out our AI Search companion platform at breakneck speed!
Homepages are 71.1% of brand pages in the organic top 10. In AI Overviews, they drop to 36.8%.
Google reads the rest of your site too: About, product, support pages.
@danaditomaso, Principal & Founder at Kick Point, on which pages to fix first.
The full study has every number, by industry, company size and US vs Germany 👇
visible.seranking.com/blog/a…
⚡ SE Visible by SE Ranking is the AI visibility platform — where, how often and in what tone AI answers mention your brand, with the competitive context to act on it.
🚨 SE Visible now lets you take branded prompts out of your stats.
Turn on one switch at the top of the project, and every metric is recalculated from non-branded prompts only: visibility, topic totals, group totals. Exports carry the same numbers, so the client report matches what you see on screen.
What else came with it:
→ a Branded filter in the prompts table
→ branded vs non-branded prompt counts on every topic
→ automatic language detection for each prompt, with its own column and filter
Why it matters: a prompt that already names the brand almost always surfaces it. Leave those prompts in, and the score looks better than the brand really performs.
visible.seranking.com/?sou1=…
⚡ SE Visible by SE Ranking is the AI visibility platform — where, how often and in what tone AI answers mention your brand, with the competitive context to act on it
Data you need to know: Google now shows an AI Overview on 82.5% of US brand searches.
So when someone looks up your brand, they read what AI says about you before they get to your site. Most of the cited pages aren’t even in the top 10.
Full data: visible.seranking.com/blog/a…
![AI Overviews Appear on 82.5% of US Brand Searches [Study]](https://pbs.twimg.com/card_img/2118986858487029760/2ihbS3XT?format=png&name=800x419)
🚀 New data: AI Overviews appear on 82.5% of US brand searches
Search your brand name on Google, and there’s a good chance an AI summary of your company shows up before your own link.
We checked 1,000 US and 1,000 German brand keywords three times each to see how often AIOs appear and which sources they cite.
The short version:
→ the bigger the brand, the less consistently Google adds an AI Overview
→ Germany sees them half as often as the US (40.4% vs 82.5%)
→ in the US, 62.2% of cited brand-site URLs aren’t in Google’s organic top 10 for the same search
→ 61% of US AIO citations come from places brands manage or can contribute to
That’s why branded-search reporting needs more than rankings.
📍 Full data, methodology and what to do about it:
visible.seranking.com/blog/a…
SE Ranking retweeted
👀 AI Overviews Appear on 82.5% of US Brand Searches - Here's what to do and what it means for your SEO & AI Search Strategy by Yulia Deda / @SERanking 👇
* The most searched brands trigger AI Overviews less consistently.
* AI Overviews rely on the homepage half as much as organic results do.
* After the homepage, AI Overviews most often cite product-related and company information pages.
* About 3 in 5 brand pages cited in AI Overviews don’t rank in the top 10 for that search.
* 61% of AI Overview citations come from platforms brands manage or take part in.
Read more: visible.seranking.com/blog/a…
🚀 New data: AI Overviews appear on 82.5% of US brand searches
Search your brand name on Google, and there’s a good chance an AI summary of your company shows up before your own link.
We checked 1,000 US and 1,000 German brand keywords three times each to see how often AIOs appear and which sources they cite.
The short version:
→ the bigger the brand, the less consistently Google adds an AI Overview
→ Germany sees them half as often as the US (40.4% vs 82.5%)
→ in the US, 62.2% of cited brand-site URLs aren’t in Google’s organic top 10 for the same search
→ 61% of US AIO citations come from places brands manage or can contribute to
That’s why branded-search reporting needs more than rankings.
📍 Full data, methodology and what to do about it:
visible.seranking.com/blog/a…