Sensor Tower (formerly data.ai)

🤖 🇧🇷 No robots allowed. Our State of AI VIP dinner in São Paulo Brazil was a great way to get face time with our LATAM partners, customers, and prospects to talk about how the most transformative technology of our time is affecting the mobile and digital landscape. And if you want access to our newest AI tools including Sense AI and our Sensor Tower MCP Server, we've got you covered. Thank you to our partners @AppsFlyer and @CleverTap, and all of the speakers and attendees for helping us bring this event to life. @MercadoLivre

We're only two weeks away from the biggest game launch of the last decade, GTA VI, as @Rockstargames and #TakeTwoInteractive has shifted ad spend into high gear over the last 30 days. Check out our exclusive #GTAVI pre-order and revenue sales tracker across @PlayStation and @XBOX 👉 okt.to/ujs4lT 💰 Total global ad spend increased 72.6% from September to October, MoM, but impressions dropped 4.4M in the same period. 📺 Top Ad channels in October were #LinearTV w/ 33% spend share, @Facebook with 25%, and #OTT with 18%. 🛍️ Retail Media impressions soared in October with @Amazonads earning 66% impression share. 🇺🇸 US ad spend concentrated in California, Texas, New York, and Florida (or should we say Vice City?). And, stay tuned for more insights reports as we race to launch day! #VideoGameInsights #GrandTheftAuto #CompetitiveInsights #DigitalAdvertisingInsights

Hey, that's us! GTA VI is so close...we'll be reporting new data soon!

How is your company making its most important digital marketing and investment decisions? Are you using data-backed strategies, or gut feelings? Sensor Tower's suite of competitive digital insights products cover digital advertising, mobile app performance, web, audience, retail media, and video games. Get a comprehensive look into who your users are, where they're engaging with your business, and what keeps them coming back. Because gut feelings are great...but sometimes it's just indigestion. Let us help 👉 okt.to/7m0WEI #DigitalInsights #MobileApps #Web #RetailMediaInsights, #VideoGameInsights #CompetitiveInsights

Console add-on spend is now live in Video Game Insights. 🎮 👉 Learn more on our site: okt.to/hnlcNZ VGI now covers PlayStation and Xbox add-on spend alongside our existing PC coverage. That means premium revenue and add-on spend for the same title, across platforms, in one place. 𝗪𝗶𝘁𝗵 𝗶𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻: → Benchmark how a game monetizes on console vs. PC → Track revenue mix shifts from premium to add-on spend → Measure the impact of new seasons, battle passes, DLC, and sales #GamingRevenue

🇺🇸 Have you voted yet?! If not, go do that. Then come back and read our blog on political ad spend ahead of the 2026 US midterm elections: okt.to/Bctlha #2026midterms #politicalads

It haunts our nightmares too - not having the right data. But don't worry, we've got you covered. Wake up to Sensor Tower for all your digital advertising, mobile app performance, web, audience, retail media, and video game insights. And, don't forget our newest digital ad channel - #podcasts. Don't get caught with your data down. Unlock scary-good insights. Happy Halloween from all of us at Sensor Tower! #halloween #DigitalInsights #CompetitiveInsights #nightmares

🍽️ The hunger is real. We analyzed how delivery platforms like @Instacart @Uber, and @Grubhub, restaurants, and advertisers approached delivery retail media in 2026. Read the blog 👉 okt.to/KfmDL6 Spoiler alert, the top overall advertiser across four networks wasn't even a food brand at all! That honor goes to @Chase for 2026 YTD, driven by its @DoorDash partnership offering free complimentary #DashPass with eligible credit cards. Instacart took the top spot across RMNs the last three years, as the leader in delivery retail media, with the network accounting for 49% of all delivery retail media impressions so far in '26 - up 24% from the same period in 2024. But, the most restaurant-focused: Grubhub, with 88% of impressions coming from Fast Food and Fast Casual advertisers. Want more satiating Retail Media Insights for delivery services? Check out our blog with the link above! #RetailMedia #RetailMediaNetworks #DigitalAdvertising #CompetitiveInsights #delivery

Podcast ads just landed in Pathmatics. 🎙️ Brands are pouring money into podcasts, and until now that spend has been hard to see. You can now track podcast ad spend and impressions across the US, UK, Canada, and Australia. That includes which shows ran an ad, whether the host read it, first/last seen dates, and the audio creative itself. 𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱 𝗶𝗻 𝟮𝟬𝟮𝟲 𝗬𝗧𝗗 𝗨𝗦 𝗱𝗮𝘁𝗮: 📈 Podcast ad spend is up 12% period-over-period, and it’s now ahead of Desktop Video, Mobile Display, ChatGPT, Reddit, and X 🛍️ Quince, Mint Mobile, and BetterHelp are the top brands advertising on podcasts 🎮 Game studios are in the mix too, led by WWE 2K26, June’s Journey, and MLB The Show 26 💰 The year’s most expensive creative so far is a 50-second LifeLock spot on The Joe Rogan Experience, read by Rogan himself. It peaked at 18M daily impressions See all six stats and what the new feature can do 👇 okt.to/mctK6I #PodcastAds

We're going to be blunt. If you haven't stopped by the Sensor Tower booth at the Association of National Advertisers Masters of Marketing Conference yet, and you're still walking the halls, you're missing out on the sweetest digital advertising, retail search, and podcast insights around. Oh...and we have juice. Stop by and say hi to our team! Juggling shows are every hour, on the hour. #MastersofMarketing #ANAMasters #ANAMasters2026 #CompetitiveInsights #JuiceBar

✍️ New Customer Story: @HyperHippoEntmt Read the full story here ➡️ okt.to/Fcz9KA A global, award-winning mobile game studio, Hyper Hippo's titles have earned more than 80M installs, supporting 11+ languages, in 170 countries - and Sensor Tower is proud to be part of the success! While #HyperHippo was able to track their own metrics, they had very little data on the greater market and their competitors. Sensor Tower's App Performance Insights and ASO tools helped fundamentally change Hyper Hippo's approach to competitive research, ultimately uncovering a need to invest more in the Japanese market. This led to a new regional partnership and massive increases in install volume and DAUs. With plans for even deeper expansion into the Asian market, we can't wait to see where they go from here, and how Sensor Tower can continue to help Hyper Hippo achieve their goals! #ASO #MobileAppInsights #gaming #CompetitiveInsights

What was your favorite game this past year? And, more importantly: how did you first hear about it? 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗚𝗮𝗺𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 (🔗👉 okt.to/5NZEbI ) tracks how publishers promoted their titles across 41 markets, using Pathmatics digital advertising data alongside Sensor Tower app and ad intelligence. By the end, you’ll be fluent in the strategies driving growth, as well as the pathways to replicating success.  Inside, you’ll find hundreds of actionable insights just like these: 🕹 The top US mobile game advertisers roughly tripled the number of new ad creatives they put into market, and growth was almost entirely in low-budget video tests 🕹 Nintendo now holds 55% of US console platform advertising and 74% of hardware advertising, while PlayStation leads subscription advertising for the first time 🕹 The biggest cross-platform franchises run their mobile and console arms as separate campaigns, with different channels, calendars and creatives #GameAdvertising

With so much volatility in the AI trade, @Meta's AI asst. app #Muse is still making waves, with more than 10M downloads in the first 35 days across the US and Canada. Even more, after 14 days, the app's retention rate was at 23% in the US - again, higher than @Claudeai which maintained a 17% rate when launched. Want to hear more updated muse numbers and the latest on the app of the moment? Check out our VP of Insights, Seema Shah on @Bloomberg from Oct. 16th. Full segment below👇

A bit of back-of-the-napkin math showed @Target's Back-To-School campaign in July and August delivered 781M retail media impressions, down 66% YoY. Read the blog 👉 okt.to/yZd8jh Target also cut back-to-school messaging across all activity, falling from over one-third, to 24% of all impressions. @Facebook remained Target's top BTS channel in 2026, though share of impressions fell 14% from last year, while @Instagram picked up the slack, jumping 13%. However, it wasn't all negative news - @Crayola "drew" (yes, we said it) the top advertiser spot across Target's BTS campaign with 94M impressions, the highest total for any leading advertiser in the last three years. Want to see how Target's retail media affected other channels, and how brand partnerships took center stage? Check out our latest blog with the link above! #retailmedia #RetailMediaNetworks #backtoschool #DigitalAdvertisingInsights #Target

Get Juiced! We're heading to the Association of National Advertisers Masters of Marketing next week (Oct. 20th) in Orlando, and we've got a LOT to talk about. @Google Search Ads, Podcast Ads, @ChatGPT Ads, and #RetailSearchInsights - that's a lot to squeeze into one post. Our team will be on-site, ready to demo and chat about all our new products and ad channels, along with our mainstay comprehensive digital insights across mobile app, Pathmatics digital advertising, and web. And yes, we're actually serving up some sweet, Sensor Tower cold-pressed at our juice bar-themed booth! You can't miss us - just look for the line of thirsty execs ready to take their competitive strategy to the next level! We'll see you there! #CompetitiveInsights DigitalAdvertising Insights #ANAMasters2026 #MastersofMarketing2026 #PodcastAds

Preparing for the 2026 holiday season? 🎅☃️ Start here for inspiration to inform your next big campaign: okt.to/vIzJFQ This blog takes a deep dive into the highest-performing seasonal creatives from @The Coca-Cola Company, @L'Oréal, and @The Hershey Company. Dive into spend and impressions data from last year's ad frenzy to see what might work for your brand as we head into the colder months.

The bad news: global inflation is rising. The silver lining? Consumer finance apps are on the rise. 📈 𝗖𝗮𝘀𝗵 𝗜𝗻! 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 (🔗download it here: okt.to/du1zhj) illuminates the world of mobile finance through a look at app and advertising data from the last year. Our deep dive into the space provides marketers, brands, and investors with an inside look at how people are engaging with these apps, which subgenres are seeing the biggest gains, and where the industry is heading.  #PersonalFinance #AppData

Are you down with MCP? You can be. Demo Sensor Tower's new MCP server 👉 bit.ly/4jhkQKy Sensor Tower's MCP server is making waves with 100+ customers and counting. With a subscription, you can now access Pathmatics Digital Advertising, Mobile App Performance, Web, and Video Game Insights without ever leaving your favorite LLM. Get the same rich insights you would from logging into the Sensor Tower platform - the connected MCP server pulls our enterprise data, rich insights, and analysis into your @ChatGPT, @Claudeai, @MSFTCopilot, or @GeminiApp chatbot with natural-language prompts. And, how do you promote new #AI innovation in 2026? You remake an early 90's rap song, of course. For all our Gen Alpha followers out there - this is what your parents were jamming to before digital insights were even a thing. #MCPServer #MCP #DigitalInsights #CompetitiveInsights

Your search has ended! Our newest report – Decoding Retail Search 2026: A Data-Driven Playbook for Marketers, has arrived!   Download the report 👉 okt.to/OpHk5D   Retail search has become the centerpiece of #RetailMedia, expected to account for over 65% of US retail media advertising in 2026. That’s a massive opportunity for brands to place sponsored products directly within retailer search results, connecting advertisers with shoppers who are already primed to buy.   Utilizing Sensor Tower’s #RetailSearch and Retail Media Insights across @Walmart, @Target, and @Instacart, our Retail Search Report uses category and keyword case studies to tell the deeper story of search. Inside you’ll find out:   🔎 How keyword strategies vary widely within the same category, including competitors’ brand names   🔎 Why search demand is always shifting with search volume rising and falling with the seasons. Brands need to track always-on keywords and seasonal trends to understand emerging opportunities   🔎 Every retailer is its own battleground as brand rankings, SOV, and keyword activity can differ considerably across Walmart, Target, and Instacart, leaving each to tailor their own unique strategy   #Petfood, #beauty, #icecream, #coffee, and more – analyze consumer search demand, keyword strategies, search position, and cross-retailer strategies that will supercharge your competitive digital ad and retail search strategy. #DigitalAdvertisingInsights #Retail #RetailMediaNetworks #CompetitiveInsights