@simpaticopr

A business PR agency for the age of change: b2b content, digital marketing and effective business PR for b2b technology, business services and brand innovation.

 London, England
simpaticopr.co.uk
Joined May 2010
  • Tweets5.9K
  • Following1.1K
  • Followers621
298Media
Time to get over the shocks of the recent past and invest in your business - bbc.co.uk/news/business-6693… #b2bpr

The deep rooted problem holding back the UK economy

The UK has an underinvestment crisis - our future prosperity depends on this changing.

bbc.co.uk
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Top 5 adtech tools this week: Showheroes, Wavemaker, SMG, Analytic Partners and IMPACT+ performancemarketingworld.co… via @PerformanceMarketingWorld

Top 5 adtech tools this week: Showheroes, Wavemaker, SMG, Analytic Partners and IMPACT+

From CTV ad carbon reduction to next-gen marketing forecasting tools, here’s our round up of new ways to power up your tech stack.

performancemarketingworld.com
60
Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack digiday.com/media-buying/app… #adtech #Marketing

Apple's expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack

Apple's limitless advertising ambitions means anxiety for ad tech vendors.

digiday.com
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Five surprising ways to unearth UX differentiators | MyCustomer #b2bpr #ux #digitaldesign mycustomer.com/service/manag…
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Sunak to hold AI summit at Bletchley Park, home of Enigma codebreakers theguardian.com/technology/2…

Sunak to hold AI summit at Bletchley Park, home of Enigma codebreakers

Global summit on AI safety planned for autumn, as UK tries to cement image as being home of ‘transformative technologies’

theguardian.com
45
Threads: Meta to launch web version of flagging Threads app bbc.co.uk/news/technology-66…

Threads: Meta to launch web version of flagging Threads app

The tech giant says it is working to add new features after many early users drifted away.

bbc.co.uk
22
UK needs Dragons’ Den approach to investing in net zero, says thinktank theguardian.com/environment/… #Technology

UK needs Dragons’ Den approach to investing in net zero, says thinktank

IPPR wants government to take a stake in green technology firms to help Britain keep up with EU and US

theguardian.com
31
Campaigners lobby TikTok for freedom for all users to switch off algorithm computing.co.uk/4122201/ via @computing_news #technology
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Can AI-generated content save publishers like BuzzFeed? the-media-leader.com/can-ai-… via @TheMediaLeader #journalism #media

Can AI-generated content save publishers like BuzzFeed?

Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?

uk.themedialeader.com
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We are no longer a captive audience in our living room the-media-leader.com/we-are-… via @TheMediaLeader #media #advertising
13
What is a 'AI drift' and why is it making ChatGPT dumber? zdnet.com/article/what-is-a-… via @ZDNET & @sabrinaa_ortiz #tech

What is a 'AI drift' and why is it making ChatGPT dumber? - ZDNET

You may want to rethink using GPT-4, especially for math problems.

zdnet.com
53
Broadcast doesn’t have a ‘fragmentation’ problem. It has a TikTok problem the-media-leader.com/broadca… via @TheMediaLeader #socialmedia #b2bpr
22
Could AI disclaimers on Instagram help you spot AI-generated influencers? zdnet.com/article/could-ai-d… via @ZDNET #socialmedia #socialmediamarketing

Could AI disclaimers on Instagram help you spot AI-generated influencers? - ZDNET

Generative AI can create hyperrealistic photos and videos, but not everyone can detect AI-generated content with their eyes alone.

zdnet.com
21
AI for all? Google ups the ante with free UK training courses for firms theguardian.com/technology/2… #AI #education #technology

AI for all? Google ups the ante with free UK training courses for firms

US tech giant starts charm offensive on artificial intelligence with basic courses to help firms understand and exploit emerging phenomenon

theguardian.com
18
DeepMind's RT-2 makes robot control a matter of AI chat zdnet.com/article/deepminds-… via @ZDNET & @TiernanRayTech #technology #AI

DeepMind's RT-2 makes robot control a matter of AI chat - ZDNET

Instructing a robot can be just a matter of a large language model that handles actions in the same prompt as images and words.

zdnet.com
31
About 40% of the world's population is now on Facebook — but most of the new users came from outside the US and Canada businessinsider.com/meta-fac… via @businessinsider #socialmedia #b2bpr

About 40% of the world's population is now on Facebook — but most of the new users came from...

Over three billion people are active on Facebook every month as of June 30, the company said during its second-quarter results announcement.

businessinsider.com
31
Why digital investment is critical for improving the employee experience hrnews.co.uk/why-digital-inv… #EmployeeEngagement #b2bpr #design
22
How the Threads hype slammed into reality, one data point at a time digiday.com/marketing/how-th… #socialmedia #adtechpr #b2bpr

How the Threads hype slammed into reality, one data point at a time

Since Threads launched two weeks ago, user sign-ups, engagement and search trends have taken a dip.

digiday.com
17
Meta to release commercial AI model in effort to catch rivals ft.com/content/01fd640e-0c6b… #tech

Meta to release commercial AI model in effort to catch rivals

Microsoft-backed OpenAI and Google are surging ahead in Silicon Valley development race

ft.com
50
Meta’s Twitter rival Threads has launched — here’s what you need to know digiday.com/marketing/metas-… #adtech

Meta’s Twitter rival Threads has launched — here’s what you need to know

Amidst Twitter’s recent controversy, Threads has emerged as a sanctuary for both social media users and marketers.

digiday.com
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