Strategic #marketing consultancy working with #publishers, societies, associations and technology start-ups. We believe big ideas need to be realised.
Joined September 2010
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NEW TEAM MEMBER ALERT
Annabel Daly joins TBI as a Senior Consultant, having moved from OUP, where she was Marketing Director, bringing more than 20 years' experience in strategic marketing, communications, leadership development, AI adoption and business transformation.
ALT New team member Annabel Daly
Welcome to the team, Scott!
He joins us as our new Research and Data Insights Manager, bringing a wealth of experience in working with scholarly publishers, societies, membership organisations and charities to understand their customers and make better data-driven decisions.
ALT New team member, Scott Lampon, Research and data insights manager
Writing a credible AI white paper for scholarly publishing professionals is a challenge. Hype and panic both lose you credibility. They want honest, structured thinking.
How we approached it for Silverchair → tbicommunications.com/silver…
#AIinPublishing #ScholarlyCommunications
ALT Thought leadership that really leads
Before sending your next member survey, ask yourself if you’re going to learn anything new from it.
More on getting the most out of your member survey → tbicommunications.com/member…
ALT How useful is your member survey? Really?
How we generated 8,000 attendees for a brand-new STEM congress → tbicommunications.com/drivin…
Helping Silverchair lead the AI conversation in scholarly publishing with a white paper that could stand up to scrutiny from an expert readership.
How we approached it → tbicommunications.com/silver…
ALT Thought leadership that really leads
Small paid ads budgets don’t have to mean limited success.
Focus on placement. Get creative. Maximise user experience.
How to make paid digital work when budgets are limited→ tbicommunications.com/paid-a…
ALT Small ads budget? No problem
"Can an external agency really feel like part of the team?"
For our clients @bjuiknowledge, the answer was yes.
Our sector expertise meant almost no ramp-up, and we were running multiple tactical channels almost immediately.
Case study → tbicommunications.com/seamle…
ALT How does an agency integrate with an in-house team?
Competing harder in a crowded space rarely works as well as finding a space you can own.
Blue ocean thinking for publishers and societies; what it looks like in practice → tbicommunications.com/swimmi…
Most member surveys measure satisfaction. The best ones uncover motivation.
There's a significant difference, and it could change what you do next.
More on getting real insight from member research → tbicommunications.com/member…
ALT Are you doing the right thing for your members?
The blank page is one of the biggest time-sinks in content marketing. For comms teams whose quality can't slip, finding your writing rhythm is a real advantage.
Practical techniques → tbicommunications.com/how-to…
How do you create membership messaging that works for primary school teachers AND research professors?
For the English Association, the answer was finding the thread that connected them all.
Case study → tbicommunications.com/streng…
ALT Niche down or find the unifying thread?
Great in-person meeting this week with the whole TBI team. Topics of conversation included responsible AI use, what zero-click searches mean for PPC best practice and celebrating our collective successes.
ALT The TBI team at lunch in the Ashmolean restaurant
Strong partnerships feel like an extension of your team.
That’s how we work, not just delivering reports, but providing clear research, strategic guidance, flexibility, and fast collaboration when it matters.
Proud to support organisations like @Cabells.
bit.ly/3N0qyCH
Engagement isn't something you do TO your members — it's something you build WITH them.
The societies with the strongest retention treat membership as a relationship, not a transaction.
Listening matters as much as broadcasting.
→ tbicommunications.com/approa…
LinkedIn has launched new ad personalisation features.
For scholarly comms that means more granular targeting of different individuals within institutions.
We’ll be testing whether it truly improves relevance.
More industry news: bit.ly/4sm7RIT
This #NationalPuppyDay we're welcoming two new members to the pack, Darcy and owner Emma!
We’re also acknowledging the companions that get us outside each day and keep things in perspective when work gets busy.
This #InternationalClientsDay, we’re recognising the organisations who trust us with their strategy, communications, and campaigns.
Read more testimonials: bit.ly/479UIu9
Happy St Patrick’s Day to everyone celebrating today from the TBI team ☘️
However you’re spending it, we hope it’s a good one.
Lá Fhéile Pádraig sona daoibh.
🔬 It’s #BritishScienceWeek.
Across the UK, science & research are being celebrated. We’re proud to help amplify the work published by our clients, supporting campaigns, clearer messaging & #OpenScience projects.
Learn more about what we do:
bit.ly/4cpuibw