I write deep, human, no-nonsense essays about the future, tech, AI, and how to stay human in the middle of it all. If you want ideas worth thinking about, I’m your guy. thinkfuture.substack.com

Builders build products, then look for users. Writers write books, then look for readers. Creators create courses, then look for students. What if we've got the sequence backward? Audience First. Find the people. Understand them. Then create the thing. My latest on thinkfuture. thinkfuture.substack.com/p/a…

Passion keeps you going. Skill lets you create value. Demand determines whether you have a business. AI can help with the first two. It still can't make people care. (thinkfuture) The Three Things Every Successful Business Needs thinkfuture.substack.com/p/t…

Your smartphone isn’t making you stupid. It’s changing where your intelligence lives. There’s a big difference. open.substack.com/pub/thinkf…

The future isn't Human vs AI. It's Human + AI. The most powerful person in the room may soon be a team of two. open.substack.com/pub/thinkf…

The post-work future isn't coming. It's arriving. So slowly that we're still describing the old world while living in the new one. open.substack.com/pub/thinkf…

The most dangerous drug in the world is perfectly legal. Most people take it daily. And almost nobody realizes they're addicted. open.substack.com/pub/thinkf…

i bought $SPCX because i believe in the same future that @elonmusk does. We are both huge fans of Iain Banks Culture series and Star Trek. We want to see that future actually happen. Who doesn't?

If it works, you’ll see more of it. Not because it’s good. Because it’s rewarded. That’s how environments get shaped. (thinkfuture) open.substack.com/pub/thinkf…