Aazar Shad

41 winning meta ad formats. 1. Comedy 2. 10-min Suno songs 3. Long-scroll video 4. Al character skits 5. I need to apologize 6. Negative Reviews 7. Transformation 8. Skit 9. Beginner-Intermediate-Expert 10. Before-After comparison 11. Yapper storytelling 12. Yapper Before-after comparison 13. Monkhistory lesson 14. History-lesson 15. AI VSL 16. Claymation 17. Longform - VSL 18. Pixar-doctor VSL 19. Pixar-character skit 20. Educational UGC 21. 2D cartoon founder-led content 22. Desired-results mashup 23. Al spokesperson VSL 24. Customer Calls 25. Secret Camera 26. Fake podcast 27. Whistleblower 28. Founder-led content 29. Street interviews 30. Nostalgic Expert 31. 3 signs listicles 32. Comparison 33. CRAZY Prop review 34. Ranking Research 35. Whitebaord Expert 36. Notes comparison 37. Expert ranking 38. Price comparison with expert 39. Interesting Character Yap 40. Movement Yap 41. Too expensive review Comment ‘formats’ to get access.

I helped several brands reach millions. But finally did it for my own brand. No DTC hacks. Pure Meta ads & creative strategy. I haven’t explored Google ads, CRO, TT or Applovin yet.

One thing I've learned after spending over $10M on ads: When you find winning creative, you want to make more iterations and make it diverse. Now Canva has an AI model that can change one element without touching the rest. I'll be testing different backgrounds, product sizes, and visual hooks on the same ad.

This is true. Trybe brands try 300 videos to find one scaling winner. Agencies we have 3/10 winners. You might have the video for free but nobody accounts of wasted spend, time & resources. Don’t get me started on them copying the top ads and adding just “review” as an ad. Trybe is a support for sure, not a system to scale & find winning ads that crush with high hit rate.

Damn! I just seriously scrolled X for 10 minutes. I feel I’m 5 years behind 😅

Why are my ads getting installs but no subscribers?

Most founders who have burned through three agencies assume they are the problem. One walked me through his history on a call this summer. Agency one ran install campaigns and barely broke even. Agency two made ChatGPT statics and talked about funnel stages. Agency three spent their time warming up fresh ad accounts so he could scale faster later. Three different pitches. Same result. And every time, he ended up doing most of the work himself. I looked at the account and gave him the short version. You just need better creative. No media buying trick is going to change this account's life. He was not the problem. All three were solving a layer that wasn't broken. Before you hire a fourth, test for the layer that is: → Who writes the scripts, and have they sold in your category before → How many concepts a month, and how many would they personally defend → Can they tell you what a winner in your niche looks like before spending → Are they testing messages, or just shipping assets on a schedule The gap between agency two and a good one is not tooling or dashboards. It is whether someone has sat in your market long enough to know that in a kids product the kid goes on screen first, that a mom scrolls straight past a lovely AI render, and that the word on the ad matters more than the design around it. Ad accounts almost never fail at the buying layer. They fail at the idea layer, and nobody sends an invoice for ideas they didn't have.

Join me tomorrow? :)

I was so surprised that everyone was going after Claude edits but nobody talked about Riverside’s feature. I’ve been using it for a year. Been using these videos for my podcast to short reels. Clips, copy, thumbnails, placement. That's the tail end of every episode and the part I always rush.

An app founder told me his new agency was running top of funnel, middle of funnel and bottom of funnel for him. He was spending 10 to 15k a month and barely breaking even. So I said the thing he probably didn't want to hear from the person he was interviewing. At your spend, there is no funnel. There is direct response. Give me the number. Funnel thinking earns its place when an account stalls at 50k or 100k a month and you have genuinely used up the people who already want what you sell. Then you go upstream with storytelling, unlock new audiences, and convert them lower down. Before that point, splitting a small budget across three stages does exactly one thing. It starves every stage of data. His account also had install campaigns running, left over from an earlier agency. Install campaigns for a subscription app. Meta was happily finding him people who tap buttons and never pay. What that account actually needed: • Better ads • Not ChatGPT image ads • Purchase and subscribe campaigns only • One clean signal for the algorithm to learn from He showed me the creatives the agency made. All statics, all clearly generated, nothing special. Meta was barely delivering them. He had been told the problem was funnel architecture. The problem was that nobody had written a good ad. Funnel structure is a scaling problem. At 15k a month you do not have a scaling problem. You have a creative problem wearing a strategy costume.

Claude + Higgsfield for static generation is insane. I made all of these ads entirely with AI. I’ve created 10 Claude agents that work like a creative team with 16 skills. - Brand researcher - Customer researcher - Angle strategist - Template curator - Copywriter - Gatekeeper - Image producer - QA reviewer - Launch packager - Results reader I made 100 of these statics and tested them fast. It works with Opus too, so you don't waste credits with Fable. If you want the full breakdown, Like, RT & Comment "AI Statics".

Talking head is probably the hardest format to nail, especially when you are doing a yap. But TikTok teaches us, especially for ads, how to make it visually interesting. This is one of those examples where not only is the script great, but you actually really want to listen to it. You might think there is nothing crazy about this video, but there is actually a lot: • The creator • The visual • The delivery • The script • The idea If you are actually making ads, learn from organic. Obviously that is an old lesson, but this is a really good example you can learn from.

A founder sat down with me in August with most of his Q4 budget pointed at one week in late November. Kids product. Four month production lead time. Around 600k planned across four months. I told him to pull money out of Black Friday. Every D2C client I have struggles in that window. Every brand bids for the same person at once. CPMs spike. Buying intent drops, because shoppers are comparing offers instead of deciding. If you are not willing to discount deeply, and he wasn't, Black Friday is an expensive place to stand. Then I showed him the month nobody plans for. January. Why it works: → Big advertisers pause budgets for two weeks or more, so CPMs fall → People who forgot someone in December are still buying → People who overspent get their money back and spend again → Far fewer brands competing for the same feed That is where you actually move units. So we rebuilt the shape of his quarter. Build a waiting list through September and October. Announce to that list instead of outbidding the entire internet in the last week of November. Hold about 10% of production volume for January. The lead time made the reserve smarter again. Selling out in December with nothing to ship in January is not a win. It is a two month gap in revenue and a pile of disappointed parents. He had planned for CAC to double in Q4 and still thought he could carry it. Good. That part was realistic. The crowd piles into one week. The cheap attention shows up six weeks later.

Ad Lesson: Make ads people want to watch, not scroll away.

The best performing ad a founder showed me this year was a product photo with six words on it. "Mom, this is way cooler than the phone." That was it. No lighting setup. No designer. It beat every polished asset in his account across multiple campaigns and three countries. Meanwhile the work he had paid proper money for, the kind that looks good in a portfolio, had terrible performance. I asked whether he was comfortable with us making unpretty ads, because I ask every brand that question before we start. I don't want the shock in week three. His answer was the right one. Website, polished. Social profile, polished. Anyone who clicks through should think this brand is serious. Very high standards there. The ad is a different animal. Someone sees it for two seconds while scrolling in bed. So we run everything. → Branded ads that respect the guidelines → Unbranded ads that look like a normal person made them → Genuinely ugly ones → Whatever the account tells us to make more of He already knew the thing most brand teams resist. The ads that perform are rarely the ads you would frame. If every ad in your account looks like your homepage, you are paying premium CPMs to blend into a feed that rewards the opposite. Keep the standards where people judge you. Drop them where people only glance.

POV: You product is marketing..