Get into something called "mermaid stretches." Because Golden Summer 24 just launched. bit.ly/4dHVi41
New linen styles here to announce it’s let-your-hair-down season. bit.ly/3wFWm7M
To love summer is to love these new styles in soft, breezy, naturally breathable linen. bit.ly/44OVxpT
You must wear Wilfred all summer. Some things are black and white. bit.ly/3X4wugX
New Denim Forum. For pretending you’re in Mykonos on a Monday. bit.ly/3Wz7huA
New this summer — these Denim Forum styles. Also, your appreciation for empty pools. bit.ly/3yn5ajj
New styles for a hotter season. Denim Forum Summer 24 just launched. bit.ly/3JYE3O8
The many textures of Wilfred Summer 24. Like ASMR, but for the eyes. bit.ly/4bx6miv
100% cotton poplin makes everything breezy. Except hailing a taxi at 5:35pm. bit.ly/4a61boI
New Tna tops made from cotton-soft HomeStretch™. There’s no place/fabric like it. bit.ly/3Upttob
Sorry to fuel your fleece obsession but new Airy Terry just dropped. This lightweight French Terry fleece is made from Pima cotton with a looped interior for breezy comfort. bit.ly/3wgW873
Andrea Ricci on the Effortless-ification of skirts and shorts. bit.ly/3wiGCYk
Sorry if you've been trying to gatekeep Contour. But people deserve to know how smooth. bit.ly/3ycyUiM
On a scale of Shy Pink to Hot Cheeky Red, how extroverted will you and new Contour pretend to be this summer? bit.ly/4aWiYQr
We see your pop of colour and raise you a pop of Contour. New summer shades just dropped in your favourite second-skin fabric. bit.ly/3xZ2CrA
This is Virginie Benarroch, Paris-based stylist for Babaton and Sweatfleece Summer 24. She might influence you. bit.ly/4diyDLq
This summer, the city is your office. No desks allowed. Dogs okay always. Love Babaton. bit.ly/3WjVIrd
No one will question whether your "thinking walk" is real work if you're wearing Babaton Summer 24 — which just launched. bit.ly/4ab8BqV













































