Is the excitement turning to concern? AI has dominated headlines with promises of transformation. But as the conversation matures, scepticism is creeping in. How is sentiment really shifting, and what does it mean for the way your brand talks about AI? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for a Perceptions of AI breakfast briefing in Milan, where she’ll share what the data reveals and how communicators can stay ahead of the shift. 📍 Duo Milan Porta Nuova, Via Gerolamo Cardano 1, 20124 Milan 🗓 Tuesday 10 November 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #Milan #CARMA

Mind the gap AI promises to transform how we work, communicate and make decisions. But public concern is growing just as fast. So where does that leave your brand, your messaging and your reputation? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for a breakfast briefing on Perceptions of AI, exploring the gap between AI’s promise and public concern, and what communicators need to do about it. 📍 The Ellisse by Spacemade, 10 St Bride Street, London EC4A 4AD 🗓 Tuesday 3 November 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #London #CARMA

Join us for Perceptions of AI breakfast briefings ☕ How are the media, the public and decision-makers really talking about AI, and what does it mean for your communications strategy? Join Jennifer Sanchis, Insights & Consulting Director at CARMA Europe & US, for an early-morning briefing on how perceptions of AI are shaping the conversation. 📍 London | Tue 3 Nov The Ellisse by Spacemade, 10 St Bride Street, EC4A 4AD 📍 Milan | Tue 10 Nov Duo Milan Porta Nuova, Via Gerolamo Cardano 1, 20124 🕣 8:30 to 10:30 am Seats are limited. Register to attend: hubs.li/Q04C1fW00 #PerceptionsOfAI #AI #MediaIntelligence #Communications #PR #CARMA

Stop counting. Start proving. Coverage volumes and impressions show activity. They don’t show whether your reputation actually moved. Join us for an in-person workshop on how to connect market research with PR measurement to demonstrate reputation impact. We’ll look at how to link what audiences think with what your communications are doing, so you can show the value of PR in terms leadership cares about. 📍 Coming to five cities across the region: 3 Nov | Dubai 5 Nov | Abu Dhabi 11 Nov | Riyadh 18 Nov | Doha 23 Nov | Muscat Places are limited. Register now: hubs.li/Q04BRNjX0 #CARMA #PRMeasurement #Reputation #MarketResearch #Communications #MENA #GCC

Last month, we brought communications leaders together in Geneva for a conversation that’s quickly moving up every comms agenda: how AI is changing the way organisations are seen. AI has moved from a productivity tool to strategic infrastructure. It increasingly shapes what audiences learn about a brand before they ever read a headline or visit a website. For PR and comms teams, that changes what reputation management means and what needs to be measured. Thank you to everyone who joined us and to Orla Graham for leading such a thoughtful session. Next we have London workshop on 3rd November and Milan on 10th November. Download the report: hubs.li/Q04BG_jZ0 See our upcoming events : hubs.li/Q04BG_rc0 #CARMA #PerceptionsOfAI #Communications #PR #AI #Geneva

Follow the 25th WPC Energy Congress beyond the headlines. CARMA will be tracking the media coverage around the congress. Subscribe to get: 🔸 Live data: access to CARMA’s live media dashboard throughout the congress, so you can follow the coverage, the themes and the voices shaping the energy conversation. 🔸 Post-event analysis: be among the first to receive our full report and key takeaways once the congress closes. See what’s being said in real time, and understand what it means after. Subscribe for access: hubs.li/Q04B25mT0 #WPCEnergyCongress #Energy #MediaIntelligence #MediaAnalysis #CARMA

12.1M social posts. 515K articles. One country’s reputation, decoded. 🇶🇦 Maria Talakina, CARMA’s Insights Director, explains what the data says about how the world sees Qatar, from energy to the World Cup to tourism. 📥 Download the Qatar Reputation Report: hubs.li/Q04z-R7J0 #Qatar #NationalReputation #CARMA

What does AI say about your organisation? PR leaders are hearing this question more and more, often right after the CEO has asked AI and didn’t like the answer. A few prompts and some screenshots won’t give you a proper picture. In our latest article, Chip Griffin, CARMA’s Chief Strategy Officer and a specialist in PR and communications, explains how CARMA answers this new question with two products that work together: 🔹 AI Visibility, available inside CARMA Insight platform, tracks how you appear in AI answers across ChatGPT, Claude, Gemini, Perplexity, Grok and Mistral, in the markets that matter to you. 🔹 LLM Perception is an analyst-led engagement in which our CARMA experts dig into. They look at what those results mean for your reputation and what to do about them. The dashboard shows visibility, share of voice, average rank, the sources AI cites and the answers themselves, all in line with AMEC’s GEO Principles. That gives you a clear picture to take to leadership, not a pile of screenshots. Read the full article: hubs.li/Q04z-rMB0 Speak to a CARMA team member: carma.com/contact-us/ #AIVisibility #LLMPerception #Reputation #PR #Communications #MediaIntelligence #CARMA

“If we want a modern economy, a modern workforce and AI-enabled industries, we need compute. And if we’re going to have compute, we need electricity.” Scepticism about AI’s energy demands is coming through strongly in traditional and social media, both across the region and in Europe. So how should organisations respond? In CARMA’s global webinar series, From Megawatts to Message, Daniel Azaria, Communications Manager at European Energy, tells Paige Lingwood why now is the time to make a case. 📄Download the report: hubs.li/Q04z-98J0 🎥 Watch the global webinar recordings: hubs.li/Q04z-9d80 #AI #Energy #DataCentres #Reputation #MediaIntelligence #CARMA #EnergyCommunications #AIInfrastructure #AIEnergy

The 25th WPC Energy Congress is happening in Riyadh now. Want to know what the media is saying about it? Subscribe to CARMA’s live dashboard and get: - The key themes and topics driving coverage - The organisations and spokespeople getting the most attention - The influencers shaping the conversation - Sector analysis and sponsor coverage - Coverage trends, updated throughout the congress Subscribe now: hubs.li/Q04z-62j0 #WPCEnergyCongress #EnergyTransition #MediaIntelligence #CARMA

72.2% of autonomous driving coverage is positive. So where does the doubt come from? Part 4 of our Driving Change report looks at media perception, based on 30,528 media and social items. A few findings: 1. The doubt isn't about autonomy. 37% of negative narratives are "hype versus reality": whether claims match reality. 2.Same technology, different conversations. Coverage is 85.9% positive in the UAE and 56.8% in Canada. 3.Trust is built slowly and lost quickly. Independent testing has a net trust effect of +91.8. Past incidents, −87.0. What this means for communicators: one core story, different proof. Prove the claim, make responsibility visible, and localise the evidence. Download the report: hubs.li/Q04zkTc40 #DrivingChange #AutonomousVehicles #Automotive #MediaIntelligence #Communications

Someone just asked AI about you. Do you know what it said? 84% of AI citations come from earned media, not paid placements. AI Visibility shows how leading AI assistants talk about your brand. LLM Perception tells you what to do next. carma.com/ai-visibility #AIVisibility #CARMA #AI #LLMPerception #PublicRelations #Communications #GenerativeAI

If the headline is all people read, the headline becomes the message. When communicating something as complex as the energy reality of AI data centres, that creates a real challenge. How do you make the story clear enough to capture attention without stripping away the context that matters? In our global From Megawatts to Message webinar series, Tim Hurst, Group Managing Director and EMEA Head of Energy & Industrials at Burson, joins CARMA’s Paige Lingwood to discuss how headline driven media consumption is changing the way communications teams need to approach complex energy stories. As Tim explains, when audiences are not making it beyond the headline, communicators need to think carefully about what that first message says and what people will take away from it. Explore the research behind the conversation: - How the AI data centre narrative is developing - What is driving scepticism and negative coverage - Who is shaping the conversation - What this means for energy and communications leaders Download the report: bit.ly/4y2zLMi Watch the global webinar recordings: hubs.li/Q04z76S60 #EnergyCommunications #DataCentres #AIInfrastructure #MediaIntelligence #CorporateCommunications #Energy

CARMA is heading to PRAXIS Asia-Pacific 2026, where our Managing Director, Asia, Andrew Nicholls, will be speaking on Comms in the Boardroom. As reputation takes on a greater role in business strategy, communications has an opportunity to shape decisions at the highest level. Drawing on CARMA’s media and reputation intelligence, Andrew will explore how reputation intelligence can help communications leaders bring greater insight and impact to the boardroom. Date: 7 October 2026 Location: Singapore Join us at PRAXIS Asia-Pacific and be part of the conversation. Find out more: praxisonline.world/apac #CARMA #PRAXISAsiaPacific #Communications #Reputation #CorporateCommunications #CommsInTheBoardroom

59%+ of audiences only read the headline. For energy, Big Tech and government communicators, that creates a difficult challenge: how do you simplify the AI data-centre story without oversimplifying it? Sasha Wadhwani of ABB shares her perspective in our From Megawatts to Message series. Download the full report: hubs.li/Q04z6Svh0 + access the global webinar recordings: hubs.li/Q04z76T20 #Energy #AI #DataCentres #Communications

Did you know? Tracking coverage tells you what happened. Reputation intelligence tells you what it meant. The real value of communications measurement comes from understanding which stories matter, what is shaping perception and how communications contributes to reputation. It’s time to move beyond counting coverage and start measuring what matters. See what reputation intelligence can reveal about your communications. Explore CARMA’s Reputation Intelligence solutions: bit.ly/4hC2WzA #DidYouKnow #ReputationIntelligence #MediaIntelligence #PRMeasurement #CommunicationsStrategy #ReputationManagement #CARMA

How can communicators get better results from AI? It’s not about finding the perfect prompt. It’s about knowing how to work with AI effectively. Join Chip Griffin, CARMA’s Chief Strategy Officer, with more than 30 years of experience across communications, technology and media measurement. Chip also founded SAGA, where he advises PR and marketing agency owners, and is a frequent speaker and commentator on the communications industry. On 14 October, Chip will share practical ways to give AI better context, challenge its answers, improve consistency and use it as a strategic thought partner, not just a content generator. Date: 14 October 2026 Time: 2:00 PM Dubai Practical AI advice for communications professionals. Register for the webinar: bit.ly/4iZgnMA #AIForCommunications #AIinPR #StrategicCommunications #GenerativeAI #MediaIntelligence #CARMA

When a crisis hits, how can brands stop it from spiralling? The goal is simple: reduce the peak, shorten the duration and reach resolution faster. But doing that requires knowing what is driving the conversation and which concerns need attention first. In the latest article from The Measurement Standard, CARMA’s Chip Griffin explores how effective media monitoring, rapid analysis and the right response can help communications teams manage the crisis curve before it grows. He also looks at why different crises demand very different responses. Can you flatten the crisis curve? Read the full article: hubs.li/Q04yxsW40 #CrisisCommunications #MediaMonitoring #ReputationManagement #PublicRelations #PRMeasurement

The AI boom comes with an energy bill. How should organisations communicate the reality behind it? As AI data centres expand, rising electricity demand is creating new questions around energy, infrastructure, sustainability and public trust. Join Dey Ansyori, Maddy Stichbury and Paige Lingwood for CARMA’s APAC session of From Megawatts to Message: Communicating the Energy Reality of AI Data Centres. Together, they’ll explore what growing AI energy demand means for organisations and how communicators can navigate the conversation with clarity and credibility. 📅 30 September 2026 ⏰ 4:00 PM SGT | 08:00 UTC Meet our APAC speakers and join the conversation. Register now : hubs.li/Q04ypY-50 #CARMA #ArtificialIntelligence #Energy #DataCentres #Communications #APAC

AI is accelerating. But can the energy infrastructure behind it keep pace in the MENA region? As AI data centres continue to drive unprecedented demand for power, the challenge is no longer just about capacity. It is about how organisations communicate the energy reality clearly, credibly and with public trust in mind. Join CARMA and industry experts for From Megawatts to Message: Communicating the Energy Reality of AI Data Centres on 30 September. MENA English: 3:00 PM KSA | 12:00 UTC MENA Arabic: 12:00 PM KSA | 09:00 UTC Hear from Alina Mezentseva, Timothy Hurst, Paige Lingwood and Mohammed Al-Shawwa -CCXP , CSSGB as they unpack the communications and reputation challenges surrounding one of AI’s biggest conversations. Register now : hubs.li/Q04ypXPh0