CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value.
San Francisco, CA
Joined August 2015
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At Sundance, @Dropbox learned that 68% of films were made using its tools.
The surprise? Many filmmakers only knew Dropbox as storage. Introducing them to the built-in signing tool was a light-bulb moment.
Hear @lizarmistead on CMO Uncovered (via Uncovered media): bit.ly/4iAxbsu
#CleverTap #CMOUncovered #GrowthMarketing #BrandBuilding #CustomerExperience
@DrewBailer @FGVCapital
A customer is likely to convert. But would they convert without your campaign? 👀
Propensity predicts who is likely to act. Uplift measures the incremental impact of an action against a control baseline, helping marketers understand what actually changes the outcome.
Sometimes, the best action is no action at all. bit.ly/4i8yxuk
#CleverTap #CustomerEngagement #GrowthMarketing
Who gets priority when every campaign has a case for itself, but your customer doesn’t have the time or attention for all of them.
The discount pushing for a conversion? The loyalty offer building a relationship? Or the recommendation that could bring them back tomorrow?
In his article for @Campaign_India, @helloanand, Co-founder and CMO at CleverTap, digs into the ranking problem marketers can no longer afford to ignore as AI makes it easier to launch more campaigns.
Read Marketing Has a Ranking Problem. bit.ly/4shYn2o
#CleverTap #MarketingStrategy #CustomerEngagement #Personalization #AI
If your notification lands while your customer is busy.
By the time they're free, it's already buried under 27 other notifications.
#CleverTap #MarketingMemes #CustomerEngagement #Meme
Would you let AI make campaign decisions without approving every move?
0%Yes, give it the wheel
100%Yes, with guardrails
0%For low-risk campaigns
0%Need to see the results
1 votes • 4 daysGetting noticed in the feed is easy. Being remembered when it’s time to choose is the hard part. 👀
@lizarmistead, VP Brand, @Dropbox joins CMO Uncovered (via Uncovered media), powered by CleverTap, on why great brands serve a person, not an audience.
Curious to know the tricks? Watch the full episode now: bit.ly/4iAxbsu
#CleverTap #CMOUncovered #GrowthMarketing #BrandBuilding #CustomerExperience #CustomerEngagement
Customer engagement is a little more complicated than “they interacted.”
There are a few more pieces to the puzzle if you want to understand what’s really happening.
We’ve got 5 of them. bit.ly/4zIjgpY
#CleverTap #CustomerEngagement #Marketing #CustomerExperience
Think you know how Southeast Asian shoppers behave? 👀
These benchmarks might change a few of those assumptions.
Take a closer look at the numbers shaping e-commerce growth in Southeast Asia. bit.ly/4enOMkS
#CleverTap #Ecommerce #CustomerEngagement #SoutheastAsia
AI can give you plenty of campaign ideas, but which one would you actually run with? 👀
It can point you toward new possibilities, but knowing which ones are worth pursuing and how to make them your own is where your perspective comes in.
On the latest CMO Uncovered episode (via Uncovered Media), Gemma Craven, CMO at @Scribd, shares why AI works best as a librarian, helping marketers find the right material while they bring their own ideas to life. bit.ly/4yRtpjE
#CleverTap #CleverAI #CMOUncovered #GrowthMarketing
Our customers said it better: smarter segmentation, journeys, personalization, all in one place. ⭐
See what makes Prasad pick CleverTap as his CRM of choice in this @G2dotcom review.
Book a demo. bit.ly/3TVu0Cm
#CleverTap #CRM #CustomerEngagement #G2
You’ve got the goal, the audience, and the campaign ready to go. Then customer behavior changes, and you’re back to figuring out what works best. 👀
That’s where the campaign-managed model comes in, with CleverAI™ helping marketers adapt campaign decisions as things change.
Curious how it works? Take a closer look. bit.ly/4i6GnU0
#CleverTap #CleverAI #GrowthMarketing #CustomerEngagement
Live Intelligence is changing how marketers understand customers, make decisions, and act in the moment.
From connected data and better decisioning to earned autonomy and human judgment, here are 5 takeaways from the CleverAI™ Summit 2026: bit.ly/4yxk004
#CleverAISummit #CleverTap #CustomerEngagement #CustomerExperience #CleverAI #EraOfLiveIntelligence #CleverAIbyCleverTap
Great models and rich data mean little when the decision arrives after the moment has passed.
Native decisioning keeps the signal, intelligence, and action closer together. Because Live 1:1 Personalization needs architecture that can act in time. bit.ly/47QaACh
#CleverTap #CleverAI #LivePersonalization #CustomerEngagement #Personalization #CleverAIByCleverTap
When AI makes a decision, the decision should never become a black box.
CleverAI™ makes every decision inspectable so marketers can understand why a particular message, offer, or moment was chosen for a specific user.
Because speed and autonomy only create value when they remain accountable.
Experience it for yourself: bit.ly/483t81E
#CleverTap #CleverAI #CustomerEngagement #CleverAIByCleverTap
13 years in the making. Now, the pieces are coming together.
@helloanand and @suniltom share the story behind CleverTap’s long-term data bet, the foundation it built for AI decisioning, and why CleverAI™ is set to play a bigger role in the company’s growth.
Read the conversation with Varun Markande at @ETBrandEquity.
bit.ly/4BlW2rA
#CleverTap #CleverAI #AI #CustomerEngagement #MarTech
ALT A promotional banner for CleverTap featured in ET Brand Equity. It discusses CleverTap’s approach to AI decision-making and invites readers to explore Anand Jain and Sunil Thomas’s thoughts on the latest offering. A link to read the article is included.
ALT This image features a person wearing a CleverTap polo shirt standing with arms crossed. A quote about the early years of building a product is displayed. The background features a gradient from black to purple. The text highlights Anand Jain as Co-founder and CMO of CleverTap. Logos for CleverTap and ET Brand Equity are present.
ALT This image features an individual with arms crossed, smiling and wearing a CleverTap shirt. The text next to the person includes a quote about CleverAI's significance for CleverTap's growth, attributed to Sunil Thomas, Co-Founder & CEO of CleverTap. The image also displays logos for CleverTap and ET Brand Equity.
Some wins are left to chance.
Customer retention isn't one of them. 😉✊
Be a part of our workshop: bit.ly/4BehNJB
#CleverTap #CustomerEngagement #RetentionMarketing #CleverAI #LivePersonalization
A customer can be the same person, with the same history, and still need something different today.
That’s the question behind this edition of HeyCT: when intent keeps moving, can personalization move with it?
CleverAI™ is changing the customer engagement game, explore it for yourself: bit.ly/4k4ldIL
#CustomerEngagement #CleverAI #CleverTap #HeyCT
Diwali is around the corner, and every brand wants a spot in the festive spotlight. 🪔
Here are 20 Diwali marketing ideas to inspire your next campaign and drive festive sales.
Read the blog: bit.ly/3U9Fh1I
#CleverTap #DiwaliMarketing #FestiveMarketing
