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Race weekend has arrived in Austin, and the special @ScuderiaFerrari HP livery is on the track for the first time.
Seeing such a unique design out on the circuit is a proud moment for everyone at HP whose technology helped bring it from screen to car.
Good luck to the team this weekend!
The special @ScuderiaFerrari HP Austin livery brings design and technology into focus, highlighting some of the people, tools and processes behind the car.
As Scuderia Ferrari’s technology partner, HP supported the project through two different applications. HP Latex technology was used to produce the livery for the cars racing in Austin, while a dedicated display car features invisible blue ink adapted for the HP Indigo 200K Digital Press, revealing hidden graphics under ultraviolet light.
A closer look at how technology can support design from concept to execution.
Discover the full story at hp.social/6015axlQl
Precision takes many forms in Formula 1. The @ScuderiaFerrari HP design team shares a closer look at the work behind bringing a livery to life across the complex surfaces of the car.
HP technology supports the tools and processes behind this work. Learn more here: hp.com/us-en/newsroom/press-…
Pioneering work usually happens out of sight. It starts as an idea, a design sketched on paper.
The special @ScuderiaFerrari HP Austin livery, revealed today in Austin, makes that hidden work the main event, honoring the people and processes that turn a line on paper into a car.
HP technology helped take Ferrari’s design from screen to track. HP Z Workstations supported the digital engineering and HP Latex printing expertise carried those graphics across the finished car.
Learn more here: hp.social/6014aawms
HP deployed a hybrid-edge AI strategy across 50,000 employees and 80,000 devices, bringing AI closer to where work happens instead of relying solely on the cloud.
The result: a 38% increase in productivity, 4 hours saved per employee each week, and a proven blueprint for scaling AI across the enterprise.
It's a powerful example of how AI delivers real value when it's designed around people, helping them work smarter, streamline everyday tasks, and focus on what matters most.
Read the case study here: hp.social/6018acaKC
We’re joining @nvidia in supporting NVIDIA Open Agent Safety Platform, an open approach to setting safer boundaries for AI agents.
This commitment builds on HP’s longstanding collaboration with NVIDIA and reflects HP’s broader approach to help customers unlock the value of AI with the security and control needed to adopt and scale it with confidence.
📰 Learn More on the HP Newsroom hp.social/6016acEw0
This weekend, @ScuderiaFerrari HP heads to Baku for one of the most demanding circuits of the season — a street track with no room to settle in and no margin for error.
HP technology will be there alongside Lewis Hamilton and Charles Leclerc, helping deliver the precision and performance they need under pressure.
HP’s specialized film and ink are engineered for durability, heat resistance and flexibility—standing up to heat, wind, drag, flying debris and forces of up to 5G.
This is innovation in endurance
Learn more: hp.social/6010ag5Ln
From your first task to your last, the new HP Googlebook 14 is designed to keep your momentum going.
Designed for Gemini Intelligence and powered by Snapdragon® X Elite, it combines fast, responsive performance, an ultra-thin design, and up to 19 hours of battery life so it's ready wherever work happens.
Preorder yours hp.social/6016a5PGI
From the pitch to the racetrack, every team works differently. But the goal is the same: simpler, more connected technology that helps people perform at their best.
At HP’s Madrid C-Suite Summit, customers and CIOs joined leaders from @realmadrid and @ScuderiaFerrari to explore how AI at the Edge can bring intelligence closer to where work happens.
Stay tuned for practical insights captured on the day.
This weekend, Formula 1 arrives in Madrid for the first time in 45 years – and every team will be christening the brand new 22-turn, hybrid Madring circuit.
HP technology will support every decisive call for @ScuderiaFerrari HP for in the moments that matter most.
Most AI infrastructure today assumes workloads will run in the cloud or in large enterprise data centers. That is not always the reality organizations live in.
AI has to run on a quality inspection line. Inside air-gapped environments. Alongside clinicians whose transcription can never leave the building.
HP Z Workstations and Solutions built an industry-first path with Red Hat to extend secure, production AI across hybrid environments.
Read more in our press release: hp.social/6012akudn
Every circuit is special. Monza is iconic.
For Ferrari, the Temple of Speed is home to one of the most storied relationships in Formula 1. Long straights put outright pace to the test, while heavy braking zones leave little room for hesitation.
This weekend, HP technology will help power @ScuderiaFerrari HP as the team races on home ground.
NVIDIA's RTX Spark laptops arrive this fall. Tom's Guide got hands on all six of them last week, and the HP OmniBook Ultra 16 came out on top, the only machine in the highest tier of the ranking. High performance, a gorgeous OLED display, and one thing the reviewer kept coming back to.
The keyboard.
Best work happens through your hands. Whether you're coding, designing, building or playing, the keyboard is where the machine either helps or gets in the way. NVIDIA is building the horsepower that opens up this category. Our job is to make sure everything between that power and your hands is built for your best work.
Full ranking from Tom's Guide: tomsguide.com/computing/gami…
No two laps of Zandvoort are ever quite the same.
Fast, flowing and unforgiving, the unique circuit puts a premium on precision, with changing conditions and challenging banking testing the team on every lap.
As @ScuderiaFerrari HP heads to the Dutch Grand Prix, HP technology will help the team read those conditions in real time and adjust to each track position.
The most powerful technology is the one that helps people collaborate, create, and innovate without limits.
For Zaha Hadid Architects, that means spending less time on process and more time on creativity. Discover how AI-driven workflows are helping transform ideas into reality, and why empowering people remains at the heart of the Future of Work.
Read more: hp.social/6010aMYp2
The garage has always been the starting point for innovation.
Behind the track, HP’s Remote Garage powers @ScuderiaFerrari with predictive intelligence – transforming data into the split-second decisions that can define a race.
HP for your best work.





















