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Igniyte

@Igniyte

The UK’s leading online reputation management specialist, since 2009. We help businesses & individuals improve their negative reputation or build brand equity.

 Leeds, London & New York
igniyte.com
Joined September 2010
  • Tweets6.3K
  • Following1.5K
  • Followers804
Search is changing. As AI-powered tools provide answers directly, the information available about your brand matters more than ever. igniyte.co.uk/blog/geo-ai-se… #AISearch #DigitalReputation #ReputationManagement
Generative Search and the End of the Scroll – The New Rules of ORM

Generative Search and the End of the Scroll – The New Rules of ORM

AI Overviews are transforming how online reputations are formed. Igniyte’s GEO and AEO methods give brands control over how AI presents their story.

igniyte.co.uk
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An executive's social media activity can become a corporate reputation issue. McKinsey removed a senior partner from leadership after controversial LinkedIn comments. cityam.com/mckinsey-senior-p… #ExecutiveReputation #SocialMedia #CorporateReputation
McKinsey senior partner demoted over social media post

McKinsey senior partner demoted over social media post

McKinsey has stripped one of its directors at its business and economics research arm of his leadership role after a LinkedIn post

cityam.com
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Not every negative social media post is defamatory. Our guide explores when online criticism may cross into defamation: igniyte.co.uk/blog/can-you-s… #OnlineDefamation #SocialMedia #DigitalRisk
Can you Sue for Defamation on Social Media?

Can you Sue for Defamation on Social Media?

What is a defamatory statement or content? and what legal action can you take if you become a victim of defamation on social media?

igniyte.co.uk
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A social media crisis can escalate quickly. The response can determine whether an issue stays contained or becomes a wider reputation problem. igniyte.co.uk/blog/social-me… #SocialMedia #CrisisManagement #ReputationManagement

Home

Igniyte are the experts in online reputation management for businesses, brands and people. Take control of your reputation now.

igniyte.co.uk
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Executive behaviour can become a corporate reputation issue. Prudential Japan executives are taking pay cuts following an investigation into employee misconduct involving customers' money. news.bloomberglaw.com/financ… #ExecutiveReputation #CorporateReputation #Leadership
Prudential Japan Executives Take Pay Cuts Over Staff Misconduct

Prudential Japan Executives Take Pay Cuts Over Staff Misconduct

Top executives at Prudential Financial Inc.’s Japan unit will take pay cuts after a panel of outside experts issued a report on widespread employee misconduct involving customers’ money.

news.bloomberglaw.com
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Your online reputation can influence trust, customer decisions and commercial performance. Here's why businesses should manage it proactively: igniyte.com/blog/why-managin… #BusinessReputation #BrandTrust #DigitalStrategy
Igniyte advises on managing online business reputation and why it matters

Igniyte advises on managing online business reputation and why it matters

Online reputation management experts Igniyte discuss why managing online business reputation is so important for business growth.

igniyte.com
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A reputation crisis rarely arrives with much warning. A clear plan, responsibilities and monitoring can help businesses respond faster. igniyte.com/blog/effective-c… #CrisisManagement #RiskManagement #ReputationManagement
Effective Crisis Management Strategies: Safeguarding Your Reputation

Effective Crisis Management Strategies: Safeguarding Your Reputation

Discover crisis management strategies to protect your brand's reputation. Learn how to accept risks, foster collaboration, and address issues

igniyte.com
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Reputation can move quickly. The latest Axios Harris Poll shows major US companies gaining and losing ground in public perception during 2026. qz.com/companies-reputations… #CorporateReputation #BrandTrust #ReputationManagement
Companies whose reputations fell most in 2026

Companies whose reputations fell most in 2026

These are the companies whose corporate reputations fell the most in 2026, per Axios Harris Poll 100 rankings

qz.com
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When does a social media problem become a legal issue? Defamation, IP and content ownership can all create risks. igniyte.com/blog/what-is-a-s… #SocialMediaLaw #DigitalRisk #OnlineReputation
Explainer | What’s a social media lawyer?

Explainer | What’s a social media lawyer?

Online reputation management experts Igniyte examine the work of a social media lawyer and explain why they’re necessary in an online world.

igniyte.com
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A reputation strategy that works in one market may not work in another. Culture, communication and local expectations all matter. igniyte.co.uk/blog/global-re… #GlobalReputation #BrandStrategy #ReputationManagement
Global Reputation Management: Navigating Cultural Differences Effectively

Global Reputation Management: Navigating Cultural Differences Effectively

Cultural sensitivity in global reputation management is about understanding and respecting cultural nuances can shape a brand's global image.

igniyte.co.uk
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Customer experience and corporate reputation are closely connected. The latest Harris Poll UK found a 0.797 correlation between the two — and showed how quickly reputation can recover after a crisis. theharrispoll.co.uk/media/uk… #BrandTrust #CustomerExperience #Reputation
UK's 2026 experience and reputation rankings revealed — The Harris Poll UK

UK's 2026 experience and reputation rankings revealed — The Harris Poll UK

New research from The Harris Poll UK reveals a strong link between customer experience and corporate reputation, as consumers increasingly look for proof behind brand promises Specsavers has been...

theharrispoll.co.uk
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What happens when AI gets your brand wrong? Outdated or inaccurate information can influence AI-generated answers about a business. igniyte.com/blog/generative-… #GenerativeAI #AIReputation #ReputationManagement
Generative AI and Reputation Risk Management: What Happens When ChatGPT Gets Your Brand Wrong?

Generative AI and Reputation Risk Management: What Happens When ChatGPT Gets Your Brand Wrong?

Learn how generative AI can result in reputation risk and discover strategies to manage AI-generated misinformation and build trust.

igniyte.com
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Reputation isn't just a communications issue. It can represent a significant proportion of company value. Our article explores why businesses should treat reputation as a strategic asset. igniyte.co.uk/blog/the-730-b… #CorporateReputation #BusinessValue #ReputationManagement
The £730 Billion Corporate Asset Many Businesses Still Fail to Manage Properly

The £730 Billion Corporate Asset Many Businesses Still Fail to Manage Properly

Did you kno wthat corporate reputation now accounts for 29% of the FTSE 350’s total market value — roughly £730 billion.

igniyte.co.uk
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Reputation can change quickly. The latest Axios Harris Poll shows several major US companies making significant gains or falls in reputation rankings during 2026. qz.com/companies-reputations… #CorporateReputation #BrandTrust #ReputationManagement
Companies whose reputations fell most in 2026

Companies whose reputations fell most in 2026

These are the companies whose corporate reputations fell the most in 2026, per Axios Harris Poll 100 rankings

qz.com
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What does online reputation management actually involve? Our guide covers audits, monitoring, reviews, search visibility and crisis management: igniyte.co.uk/blog/online-re… #ReputationManagement #OnlineReputation #DigitalStrategy
Online Reputation Management Services in the UK: What They Include and When You Need Them

Online Reputation Management Services in the UK: What They Include and When You Need Them

Discover what online reputation management services include, how they work, and when businesses or individuals should consider professional support.

igniyte.co.uk
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A social media crisis can escalate quickly. Here's how businesses can prepare and respond before a reputational issue becomes a wider crisis: igniyte.co.uk/blog/social-me… #CrisisManagement #SocialMedia #ReputationManagement

Home

Igniyte are the experts in online reputation management for businesses, brands and people. Take control of your reputation now.

igniyte.co.uk
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Cybersecurity failures can damage trust even when no customer data is stolen. eMudhra's certificate issues led browsers to stop trusting affected certificates. reuters.com/legal/litigation… #CyberSecurity #BrandTrust #Reputation
India's eMudhra exits website security business after flaws trigger global alarm

India's eMudhra exits website security business after flaws trigger global alarm

Digital security firm eMudhra is exiting its global business of issuing security certificates for websites including India's tax portal after major browser makers blocked ​them for vulnerabilities...

reuters.com
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Reviews can influence whether customers trust a business. Here's how to build a stronger online review management strategy: igniyte.co.uk/blog/online-re… #OnlineReviews #ReputationManagement #CustomerTrust
Online Review Management: Best Practices for Building Trust and Winning More Customers

Online Review Management: Best Practices for Building Trust and Winning More Customers

Online reviews have become one of the most influential factors shaping how customers perceive a business. Find out all why here.

igniyte.co.uk
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Online defamation can cause serious reputational harm. Our guide explores what businesses and individuals should know about protecting their reputation in 2026: igniyte.co.uk/blog/online-de… #OnlineDefamation #ReputationManagement #DigitalRisk
Online Defamation: How UK Businesses and Individuals Can Protect Their Reputation in 2026

Online Defamation: How UK Businesses and Individuals Can Protect Their Reputation in 2026

Igniyte explains what online defamation is, why it is increasingly important, common examples, how to respond effectively and more.

igniyte.co.uk
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AI misuse has been ranked as the top reputational threat to companies in a new survey. As AI adoption grows, how organisations govern and communicate its use is becoming a reputation issue too. theguardian.com/technology/2… #AI #ReputationManagement #RiskManagement

Misuse of AI is brands’ top reputational threat, new survey says

The findings come after warnings from tech leaders that AI placed in the wrong hands could trigger larger threats such as nuclear war or bioweaponry destruction

theguardian.com
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