I cover marketing for the Wall Street Journal.
Brooklyn via South Carolina
Joined August 2011
- Tweets3.6K
- Following1.8K
- Followers16.4K
- Likes29.8K
Big-budget car ads are slowly disappearing from your TV… even during NFL games.
That means more ozempic, more liberty biberty and more Sydney Sweeney. Yay??
wsj.com/cmo-today/where-have…
Patrick Coffee retweeted
thank god somebody is finally launching a publication for CMOs
And what did he do before becoming a successful kid lit author?
Ad agency creative director ofc
digiday.com/media/creative-d…
Thought I’d just have a nice stroll in greenwood cemetery on my day off but there’s no escaping THE BRANDS 🎯
Where are brands putting their big money tariff refunds?
Many say MARKETING.
But these announcements might reveal more about investor relations strategies than holiday campaigns.
wsj.com/cmo-today/brands-say…
Patrick Coffee retweeted
The most interesting part of the AI shopping hype is tech expectations versus reality.
Some brands are proactively sending their catalogs to AI companies. Meta's share price jumped following the Muse rollout.
But only 3% of adults would trust AI to complete purchases.
SCOOP: two senators are urging the FTC today to investigate Amazon and Walmart over how their AI shopping bots treat “Made in America” claims.
Both retailers allegedly “suppress” data on domestic goods and undermine sellers making products here.
wsj.com/cmo-today/senators-a…
Patrick Coffee retweeted
Net-Favorability Of:
Google: +43%
Amazon: +41%
Microsoft: +35%
Apple: +23%
Nvidia: +11%
Anthropic: +3%
SpaceX: -1%
Tesla: -14%
Meta: -18%
OpenAI: -20%
YouGov / Aug 31, 2026
Why is SunnyD advertising a kids drink with language born in the depths of the manosphere?
I asked Clavicular.
wsj.com/cmo-today/brands-are…
AI influencers now charge higher rates than real creators in China.
Pretty interesting, esp since China has the world’s toughest restrictions on the use of fake humans in media and this comes from a state owned news outlet.
h/t @thejongardner
sixthtone.com/news/1018882
Here’s my scoop from this morning
wsj.com/cmo-today/videoamp-c…
Ad measurement company VideoAmp laid off ~20% of staff this week, citing AI as a "major platform shift"; sources: 50-60 employees were cut, including its CTO (@natives / Wall Street Journal)
(Visit Mediagazer dot com for the link and full context!)
Which category of LinkedIn posts is most likely to be AI?
Data analytics!
And here’s my story about the how the company’s working to stop the slop.
wsj.com/cmo-today/linkedin-w…
Patrick Coffee retweeted
NEW: Rep. Krishnamoorthi sent a letter to Polymarket CEO Shayne Coplan today requesting information about its paid influencer partnerships where election denialism was amplified.
“Recent reporting has raised significant questions about how election-related prediction markets are promoted
and whether existing safeguards are sufficient to prevent the spread of misleading narratives about election integrity.”
krishnamoorthi.house.gov/sit…
AI videos are flooding TikTok Shop.
Creators and brands are pushing back.
Sharkninja recently warned affiliate marketers that they can’t use TikTok’s own generative AI tools if they want to keep getting paid.
wsj.com/cmo-today/ai-videos-…
Patrick Coffee retweeted
Most Americans do not have the luxury of taking months off of work to heal from mental illness.
Patrick Coffee retweeted
Sara Bareilles just stopped her performance of “Brave” at the Zohran/Bernie rally to explain to the audience that they had to clap on the 2 and 4, not on the 1 and 3.
Happy Pride. The heads of top US Pride orgs told me that fewer corporate sponsors has become a sort of new normal, and how their strategies have changed.
wsj.com/cmo-today/pride-grou…
