Global video game commerce company empowering developers and publishers with innovative tools to launch, monetize, and scale games worldwide.

Joined August 2010
Xsolla is at @gamescomasia 2026! Connect with the team to explore tools for payments, web shops, and reaching players in new markets. As a sponsor of the Thailand Game Talent Showcase, Xsolla is also proud to support the next generation of game development talent. From local studios to global publishers, let’s talk about what’s next. Join us there: xsolla.events/tgca
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Know exactly where your D2C stands. Most studios can't easily tell how much of their Web Shop's potential they're actually using. The Ecosystem Score changes that, showing at a glance how deeply a game uses the ecosystem across monetization, engagement, and operations, and what to add next to grow. See your score in your account 👉 xsolla.pro/tws
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Thinking about launching in Southeast Asia? Start with the $3.8 billion market across Indonesia, Thailand, and Vietnam. Learn what works there: local payments, pricing, and go-to-market. #gamescomasia, Oct 30, 2:15pm, Plenary Hall, Level 1, Stage 3. ➡️ xsolla.events/tgca
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Launching in Southeast Asia takes more than a localized build. Local payment methods, pricing, and compliance all work differently here. Bring your questions to booth E21 at @gamescomasia, Bangkok, Oct 29-30. Meet the team and map out your game launch. ➡️ xsolla.events/tgca
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Give new players a reason to browse your Web Shop: a LiveOps free item, built in Canvas in under 30 mins 👉 xsolla.pro/tlc
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Your PC storefront can now open with a full video background instead of a static image. No custom code required. Upload a video, configure playback, publish. Built into Publishing Suite.
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Xsolla is at Pocket Gamer Connects Nordics 2026 Oct 20th-21st, connecting with mobile game developers and exploring what it takes to launch, grow, and reach new players. Find the team at our booth to talk about your next big move. See you in Helsinki!
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A complete D2C system, built around your studio. Not so long ago, the question was whether D2C worked at all for mobile games. That's been settled. What matters now is running it as a complete system, where payments, engagement, monetization, and operations work together across the whole player lifecycle. Our latest video breaks down how the Web Shop Ecosystem brings all of that into one place 👉
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That’s a wrap on Istanbul! From Xsolla Connect Istanbul to Mobidictum Conference, last week brought together the people, ideas, and opportunities shaping the future of the games industry in Turkey and beyond. Thank you to everyone who joined us, shared their insights, and helped make these events a success. We’re excited to keep building connections and supporting the growth of the local games industry.
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Xsolla is partnering with @gamejamplus for the 2026/27 season to help emerging studios bring their games to market. Through the new Ready to Launch category, we’re helping emerging studios take their games from development to launch, connect with players, and build for long-term growth. We’re kicking off the partnership alongside Xsolla Connect São Paulo, celebrating Brazil’s game development community and supporting the next generation of studios. Learn more: xsolla.pro/tgj
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A great evening in Istanbul, bringing the games industry together. Xsolla Connect Istanbul, co-hosted with Playable Factory, featured conversations on building successful game businesses, new perspectives, and opportunities to connect with the people shaping the industry. Thanks to everyone who joined us and helped make the evening a success.
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Applications are open for the Xsolla Scholarship Program at GDC 2027 75 developers. Festival Pass, 4 nights of hotel, an Xsolla luncheon, and intros to our Funding and Marketing teams. Apply by Nov 30: xsolla.events/tgdcs
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The biggest revenue season of the year is coming, and your players are ready to spend. From Halloween to New Year’s, every holiday is a chance to keep more of it — with a Web Shop campaign 👉 xsolla.pro/thc
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New beginnings in Kuala Lumpur! Xsolla School KL is officially live, and we're welcoming our newest cohort of aspiring software engineers, the next generation of Malaysian tech talent. Xsolla School is more than a classroom. It's a hands-on, industry-driven program built around real tools, real systems, and real product challenges. Here's to the people who'll build what's next. 🚀
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"Won't D2C cannibalize my storefront sales?" It's the most common pushback from PC game studios. The data says the opposite. 🧵
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The counterintuitive part: A weak storefront pre-order can hurt your algorithmic visibility at launch. A direct pre-order doesn't carry that risk. And when storefront keys are redeemed, those players still route back into the platform ecosystem.
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The two channels serve different audiences and surface different intent signals. They coexist, they don't compete. Chris Cheever, VP of Global BD at Xsolla, walked through the actual cohort data at GDC,  this is the part that changes minds: xsolla.pro/wew
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How the Web Shop Ecosystem fits together. Selling direct is just the starting point. The studios seeing the strongest D2C results run it as a full operation, where engagement, monetization, and operations all work together. That's what the Web Shop Ecosystem is built to give them. Here's how the three fit together 👉 xsolla.pro/twsc
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