Marketing @boltliquidity ϟ Ex-Touring Drummer
Joined November 2024
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Built this hero animation with @thebobchain to make @BoltLiquidity easier to understand at a glance.
14% engagement rate
84% non-follower impressions
+153% website and technical-doc traffic
This is some of the marketing work I like most:
Make a complicated thing easier to understand, then give people a reason to keep digging.
AI becomes dramatically more useful as a teacher when you stop asking it for answers and start asking it to make you prove your understanding.
Answer key from yesterday’s quiz:
✅ Every claim is unsupported
✅ Five equally weighted actions in the footer
✅ No implied reader
✅ “Decentralized” is doing no work
This is exactly why I like this learning setup: AI isn’t just summarizing books for me; it’s making me apply the concepts and prove I understand them.
I used @claudeai to build a custom marketing curriculum instead of just reading books and hoping the information sticks.
Today’s assignment: This page isn’t converting. What’s actually wrong with it?
Pick every answer you think applies.
I’ll QRT this tomorrow with the correct answer.
“Your strategy sucks.”
“Your site sucks.”
“Your marketing sucks.”
“Anyway, I’d love for you to evaluate my work and decide to hire me.”
My brother in Christ, you just spent the first half of the pitch explaining why my judgment can’t be trusted.
Pick a lane.
39 is a funny age.
Young enough to still want to do everything.
Old enough to finally realize I absolutely cannot do everything.
AI is the horse. I'm the jockey.
The most interesting thing about AI in creative work isn’t replacing the artist.
It’s making projects possible that used to die somewhere between 'I have an idea' and 'I have no idea how to produce this.'
AI hack I use all the time:
1. Tell it what you’re cooking
2. List the ingredients you already have
3. Ask it to build a sauce around them
Tonight: Mediterranean chicken skewers → garlic-lemon yogurt sauce.
Very practical. Very dumb. Very useful.
If you don’t have a catalog of stupid songs you sing to your dog with his name worked in, do you even love him?
john retweeted
Two founders launch the same AI app on the same day.
Founder A spent 6 months perfecting the product.
0 followers. 0 email list.
Launch day: 40 signups, mostly friends.
Founder B spent those 6 months posting about what they were building.
8,000 followers. 1,200 people on the waitlist.
Launch day: 900 signups.
Same idea. Same tools.
Different outcome.
Founder A's app is better.
Nobody will ever find out.
In 2026 the code takes a weekend.
The audience takes a year.
If you're building in silence, you're not being humble.
You're just making it harder for anyone to find you.
Post the ugly version. Share the numbers. Start now.
This is the shift.
Onchain liquidity does not need to discover price from its own inventory.
The broader market can form the price. The pool can make it executable and settle the trade.
That changes how much capital a market needs to trade well.
EASY PROTEIN HACK 👇
Costco’s organic chicken sipping broth has 9g of protein per serving. I usually drink two.
So that’s 18g of protein for 90 calories, zero carbs, low fat, electrolytes, and a pretty clean ingredient list.
I heat it up with a little butter, then add:
- black pepper
- Redmond salt
- onion powder
- garlic powder
- red pepper flakes
- ginger
- turmeric
Basically turns into a warm, savory post-workout protein drink that actually tastes good.
There are probably 50 other ways to doctor it up too.
