@EuropaEyewear introduces its first @CocoandBreezy Eyewear collection, bringing the independent brand to optical retailers nationwide. buff.ly/HLlw1yt

Add a colorful touch to your tortoise with these optical styles from @MarieClaire and New York Eye; RACHEL @RachelRoy and A&A Optical. buff.ly/xXJisTf

Drops Improve Night Driving Vision buff.ly/QL93W71

Shiny gold on this L.A.M.B. frame pairs perfectly with deep green and blonde tortoise accents adding a glamorous touch to her eye style. buff.ly/AANoO79

FDA grants De Novo authorization for Avulux, the manufacturer of clinically-proven precision light-filtering lenses for people living with migraine and light sensitivity. buff.ly/WSPiJjp

Shine in this silver @PhilippPlein optical design from De Rigo. buff.ly/Bwy3PeG

American Medical Association Backs Formal Classification of Nearsightedness as a Disease buff.ly/Sutcpa0

Depending on the shades chosen, an ombre frame can be subtle and understated, or daring and showstopping. Either way, this gentle transition from one hue to another brings a level of artistry and uniqueness to any frame. buff.ly/MPTOU4W

Structured and sleek, rimless @Dior sunglasses add a luxurious touch of sophistication to his look with a mixed metal moment on the temples. buff.ly/5MRLKzl

Spotted in Venice, actress Claire Foy styles @BartonPerreira’s sleek black sunwear style 007 Joe with a silk black top and gray blazer. buff.ly/BNlJyEh

The McGee Group has released its newest optical and sunglass styles from the @VeraBradley Foundation for Breast Cancer collection. Each sunwear style in the collection is named after a person who is or has been affected by breast cancer. buff.ly/HNXAWWv

This coffee-colored EVATIK optical frame from @WestGroupe offers the perfect fall tone. buff.ly/l4qkSnc

Catch up on the latest industry news with updates from Marcolin, Marchon Eyewear, @EssilorLuxottica, @CostaSunglasses, @QuayAustralia, VSP Vision Care and more with this month's What Eye Hear. buff.ly/AgoKK1T

L’Amy America launches the Lancel Paris Eyewear Collection, now available to North American optical retailers. Made in France, this collection builds on Lancel’s nearly 150-year heritage of beautifully crafted handbags and leather accessories. buff.ly/IAvL4ix

The Vision Council Foundation today launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to prioritize comprehensive eye exams and healthy vision habits as students return to the classroom. buff.ly/VWMyLxs

This striking Götti Switzerland sunglass offers a contemporary take on a retro design with delicate design details and a luxurious feel. buff.ly/Uq3dxKt

For those who tend to gravitate toward more traditional frame colors such as black, blue or brown, encourage them to step outside their color comfort zone and suggest a neutral shade of green for fall. buff.ly/8drVYJx

Precision engineering meets premium performance with the unveiling of @icberlineyewear’s latest campaign. The German eyewear brand launched its first campaign since the announcement of its partnership with the Audi Revolut F1 Team in February. buff.ly/JpVMnV8

In our latest collaboration with The Accessories Council, the new issue of Ac EYE x 20/20 celebrates iconic designers, distinctive brands and frames that are true works of art. Discover the new issue now: buff.ly/WHoqy7a

To learn more about ILLA Eyewear’s latest collection and campaign, we spoke to Cathy Kaye, head of product design and development at ClearVision Optical. buff.ly/7XwX3QK