Global leading #vaping industry media and consultancy. [email protected]

Hong Kong
Joined June 2022
Product | Four CrossBar 20K disposable vapes, each containing 13mL of e-liquid and advertised for up to 20,000 puffs, are listed on Pennsylvania’s ENDS product directory. The listings come amid questions about how newer high-capacity CrossBar products relate to earlier PMTA filings associated with 1.3mL devices. Inclusion in a state directory does not itself establish FDA marketing authorization. #CrossBar #CrossBar20K #Pennsylvania #VapeDirectory #PMTA #FDA #DisposableVapes #USVapeMarket #2Firsts 2firsts.com/news/product--fo…
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Special Report | From CrossBar 20K to KUMI’s 6-methyl nicotine products: Two different routes into U.S. state vape directories. 2Firsts examines how CrossBar’s 20,000-puff products appeared on Pennsylvania’s 163-product directory despite unresolved questions linking earlier PMTA filings to newer devices, while KUMI’s 6-methyl nicotine (6-MN) products entered state directories through a different regulatory pathway. The investigation highlights differences in state-level listing requirements and unresolved questions surrounding product eligibility and regulatory oversight. #CrossBar #KUMI #6MethylNicotine #6MN #PMTA #FDA #VapeDirectory #USRegulation #2Firsts 2firsts.com/news/special-rep…
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2Firsts Data | China’s vape-related exports rose 4.5% year-on-year in Q3 2026, supported by a 21.6% increase in shipments to the UK despite declining exports to the U.S. 2Firsts Data analysis of China Customs statistics reveals diverging trends in two major export markets, with UK growth helping offset weaker U.S. demand. #2FirstsData #ChinaExports #Vaping #UKMarket #USMarket #ChinaCustoms #GlobalTrade #VapeIndustry #2Firsts 2firsts.com/news/chinas-vape…
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Swedish authorities have found ZYN nicotine pouch ingredient labeling noncompliant, as Swedish Match, a subsidiary of Philip Morris International $PM, faces a potential SEK 2 million monthly penalty. The issue centers on the use of the generic term “flavorings” rather than identifying individual flavoring ingredients. The case puts ingredient disclosure and regulatory compliance under scrutiny in Sweden’s nicotine pouch market. #PM #PMI #SwedishMatch #ZYN #Sweden #NicotinePouches #IngredientDisclosure #ProductCompliance #2Firsts 2firsts.com/news/sweden-find…
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Special Report | How did CrossBar’s 20,000-puff vapes enter Pennsylvania’s 163-product directory alongside JUUL, NJOY ($MO) and Vuse ($BTI)? 2Firsts found four 13mL CrossBar 20K products listed, while historical PMTA records from the September 9, 2020 deadline involved 1.3mL devices—before today’s 20,000-puff products emerged. The regulatory link between earlier filings by Romo LLC and newer products associated with Blue Nine LLC remains unclear. #CrossBar #Pennsylvania #JUUL #NJOY #Vuse #PMTA #FDA #BTI #MO #CHUC #2Firsts 2firsts.com/news/special-rep…
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Product | @JTI_World Japan Tobacco $JAPAY has introduced three autumn limited-edition heated tobacco sticks for its Ploom platform in Japan, spanning the EVO, MEVIUS and CAMEL brands. The seasonal launches expand Ploom’s tobacco stick portfolio across three brands, reflecting JT’s continued use of limited-edition products to diversify its heated tobacco offerings in the Japanese market. #JAPAY #JapanTobacco #JT #Ploom #EVO #MEVIUS #CAMEL #HeatedTobacco #JapanMarket #2Firsts 2firsts.com/news/product--jt…
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The U.S. Food and Drug Administration (@FDA ) has appointed Jessica Zeller, a former deputy in tobacco compliance and enforcement, as director of the Office of Compliance and Enforcement at its Center for Tobacco Products (CTP)@FDATobacco . The leadership appointment comes as the FDA considers changes to its Premarket Tobacco Product Application (PMTA) framework and continues efforts to strengthen enforcement against unauthorized tobacco and nicotine products. Zeller will oversee a key office responsible for tobacco regulatory compliance and enforcement. #FDA #CTP #JessicaZeller #PMTA #TobaccoRegulation #VapeRegulation #Compliance #Enforcement #USMarket #2Firsts 2firsts.com/news/fda-appoint…
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Global nicotine pouch e-commerce group @HayppGroup $HAYPP is shutting down its Swedish Snusnetto platform over age-verification requirements. The closure highlights how identity verification is becoming a critical part of nicotine product e-commerce infrastructure, with implications for operating costs, compliance systems and online retail strategies. #HAYPP #HayppGroup #Snusnetto #Sweden #NicotinePouches #AgeVerification #Ecommerce #RetailCompliance #2Firsts 2firsts.com/news/lobal-nicot…
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Pennsylvania has listed 163 vape products eligible for sale, including Vuse products from @RAI_News Reynolds American, a subsidiary of British American Tobacco $BTI , and products from @JUULvapor UUUL Labs. Enforcement against unlisted products begins October 19, 2026. Previously pending Chinese brands such as OXBAR remain absent from the directory, while unlisted products including GEEK BAR face enforcement. The updated list highlights differences in market access among vape brands under U.S. state-level regulations. #Pennsylvania #VapeDirectory #ReynoldsAmerican #BTI #Vuse #JUUL #OXBAR #GEEKBAR #VapeRegulation #MarketAccess #2Firsts 2firsts.com/news/pennsylvani…
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Germany’s Bundestag has passed tobacco tax increases that would raise e-cigarette liquid duty to €0.44 per milliliter, increase taxes on heated tobacco products and push cigarette prices toward €12 per pack. The measures cover cigarettes, vaping liquids and heated tobacco products, signaling higher tax burdens across multiple nicotine categories. The legislation marks a significant development for manufacturers, retailers and consumers in one of Europe’s largest tobacco markets. #Germany #Bundestag #TobaccoTax #Vaping #HeatedTobacco #Cigarettes #ExciseTax #EuropeanMarket #2Firsts 2firsts.com/news/german-bund…
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Latest UK Office for National Statistics (ONS) data show that 54% of adult vapers in Great Britain in 2025 were former cigarette smokers, while 26% also smoked cigarettes and 20% had never smoked regularly. The findings highlight the diverse smoking histories of e-cigarette users, with former smokers accounting for the largest share. They also provide insight into dual use and vaping among adults without a history of regular cigarette smoking. #UK #ONS #Vaping #SmokingCessation #DualUse #Cigarettes #PublicHealth #TobaccoData #2Firsts 2firsts.com/news/latest-uk-o…
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Latest UK Office for National Statistics (ONS) data show that vaping prevalence among adults in Great Britain edged down to 9.9% in 2025, one year after e-cigarette use overtook cigarette smoking. An estimated 5.4 million adults used e-cigarettes in 2025, broadly unchanged from 2024. The figures suggest that vaping prevalence has stabilised following years of growth, while e-cigarettes remain more widely used than conventional cigarettes. #UK #ONS #Vaping #Cigarettes #Smoking #TobaccoMarket #ConsumerTrends #PublicHealth #2Firsts 2firsts.com/news/latest-uk-o…
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Spain’s cigarette sales volumes fell 5.2% year-on-year in August 2026, with British American Tobacco $BTI recording a 14.5% decline, while Japan Tobacco $JAPAY gained market share. In France, cigarette volumes declined 8.3% on an adjusted basis. The figures point to continued pressure on cigarette sales across two major European tobacco markets, alongside differences in performance among manufacturers. #Spain #France #BAT #JTI #BTI #JAPAY #Cigarettes #TobaccoMarket #MarketShare #2Firsts 2firsts.com/news/spain-cigar…
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The Philippines has introduced mandatory safety certification for nicotine pouches, giving manufacturers and importers 12 months to comply with the new requirements. The measure adds product safety certification to the country’s nicotine pouch regulatory framework, creating new compliance obligations for companies seeking access to the Philippine market. #Philippines #NicotinePouches #ProductSafety #Certification #Regulation #Compliance #MarketAccess #2Firsts 2firsts.com/news/philippines…
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Japan Tobacco $JAPAY has introduced PERLZ, fully dissolvable sublingual nicotine pearls, in the UK, expanding its oral nicotine portfolio beyond conventional nicotine pouches. Available in 1 mg/g and 2 mg/g strengths, PERLZ comes in 30-pearl dispensers and 10-pearl sachets, offering a new nicotine delivery format and packaging options. #JAPAY #JTI #PERLZ #NicotinePearls #OralNicotine #NicotineInnovation #UK #SmokeFree #2Firsts 2firsts.com/news/product--jt…
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A Japanese survey found that 49.5% of respondents would reduce tobacco consumption if prices increased, while 64.6% expressed interest in nicotine-free alternatives. The findings highlight price sensitivity among Japanese tobacco consumers and potential demand for nicotine-free products as the market evolves. #Japan #Tobacco #NicotineFree #ConsumerSurvey #TobaccoTax #ConsumerBehavior #MarketTrends #2Firsts 2firsts.com/news/japan-surve…
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