@360MarTech

Redefining Marketing Technology through News, Views and Interviews.

Joined January 2022
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𝐖𝐑𝐲 πŸ”πŸŽ% 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐑 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 π…πšπ’π₯ (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐯𝐨𝐒𝐝 𝐈𝐭) Read Complete Article: martech360.com/b2b-tech/why-… #B2Btech #customerexperience #marketingautomation #marketingtechnology #Martechadoption #martechintegration #MartechInvestments
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MarTech360 Weekly Roundup: Location-Based Advertising, Smarter Customer Data and AI Creative Tools Read More: martech360.com/news/ai-autom… #CustomerData #MintSquare @wearesinch @adstradata @asapp @dentsu_global #Martech360 #News #marketingperformance #competitiveadvantage

MarTech360 Weekly: Location-Based Ads, Customer Data

MarTech360 explores how data, AI automation and creative innovation are shaping marketing performance and competitive advantage.

martech360.com
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Multimodal AI in Marketing: How It Will Transform Creative Production in 2026 Read Complete Article: martech360.com/insights/mart… #multimodalAIinmarketing #creativeproduction #omnichannelcampaigns #localizecontent #Martech360 #personalizedcontent #socialmediavisual

Multimodal AI in Marketing: 2026 Creative Production

Discover how multimodal AI in marketing transforms creative production in 2026. Learn to scale omnichannel campaigns, localize content, and more.

martech360.com
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#OmnicomMediaAustralia has appointed Tom Kirkham as Chief Solutions Officer. Read More: martech360.com/news/cxo-move… #OmnicomMedia #MediaStrategy #AdTech #MarketingLeadership #MarTech360

Omnicom Media Names Tom Kirkham as Chief Solutions Officer

Omnicom Media Australia appoints Tom Kirkham as Chief Solutions Officer amid growing demand for integrated media, data and technology solutions.

martech360.com
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#StagwellMedia has promoted Anna Manfredi to Business Director, Client Experience and Leadership. Read More: martech360.com/news/cxo-move… #StagwellMedia #ClientExperience #MediaIndustry #MarketingLeadership #MarTech360

Stagwell Media Promotes Anna Manfredi to Business Director

Stagwell Media promotes Anna Manfredi to Business Director, Client Experience and Leadership, highlighting the role of client-focused media strategy.

martech360.com
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Prachi Narayan has joined @wppmedia as Head of Partnerships at Media Futures Group. Read More: martech360.com/news/cxo-move… #WPPMedia #MediaFuturesGroup #MediaStrategy #Advertising #MarTech360

WPP Media Names Prachi Narayan Head of Partnerships

WPP Media appoints Prachi Narayan as Head of Partnerships at Media Futures Group, highlighting the role of collaboration in modern advertising.

martech360.com
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#StagwellMedia has promoted Lesley Duncan to Managing Partner. Read More: martech360.com/news/cxo-move… #StagwellMedia #MediaIndustry #Advertising #MarketingLeadership #MarTech360

Stagwell Media Promotes Lesley Duncan as Managing Partner

Stagwell Media promotes Lesley Duncan to Managing Partner amid growing demand for integrated media strategy and campaign performance.

martech360.com
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#Superside has promoted Cassandra Gill to Vice President of Marketing. Read More: martech360.com/news/cxo-move… #Superside #MarketingLeadership #CreativeServices #MarTech #MarketingStrategy

Superside Promotes Cassandra Gill to Marketing VP

Superside promotes Cassandra Gill to VP of Marketing, highlighting the focus on brand strategy, customer acquisition and growth.

martech360.com
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MarTech360 Interview with #AnnaMiller, Head of Ad Measurement, @Roku Read More: martech360.com/voices/martec… #MarTech360 #AnnaMiller #Roku #HeadofAdMeasurement #ConnectedTV #Roku #PublicisMedia #socialenvironment #streamingplatforms #socialfeeds

MarTech360 Interview with Anna Miller, Ad Measurement, Roku

Roku and Publicis Media Exchange research reveals how social-first and creator ads on Connected TV can improve brand relevance, purchase intent and advertising.

martech360.com
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#Alliant Launches PurchaseCore, Expanding Predictive Consumer Purchase Intelligence Read More: martech360.com/news/stack-pl… #Alliant #StackandPlatform #Martech360 #News #PeopleBasedMarketing #PurchaseCore #consumerpackagedgoods #consumerdatasolution

Alliant Launches PurchaseCore

Alliant, the people-based data partner and leading source of consumer data and intelligence, announced the launch of PurchaseCore.

martech360.com
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Generative Creative Suites vs. Specialist AI Tools: Which Is Better for Marketing Teams in 2026? Read Complete Article: martech360.com/insights/mart… #generativecreativesuites #AItools #Martech360 #martechstack #betterROI #creativecontrol #producedistinctive

Creative AI Suites vs. Specialist Tools: 2026 Martech Guide

Compare generative creative suites and specialist AI tools for 2026. Discover which martech stack offers better ROI, scale, and creative control.

martech360.com
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The Martech Playbook for Scaling Multimodal Creative Testing with AI Read Complete Article: martech360.com/insights/mart… #AIcreativetesting #Martech360 #predictiveanalytics #dynamicoptimization #MultimodalCreativeTesting #MultiArmedBandit #dynamiccreativeoptimization

How to Scale AI-Powered Multimodal Creative Testing

Learn how martech leaders use AI to scale multimodal creative testing. Discover predictive analytics, dynamic optimization, and a 4-step framework.

martech360.com
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#Promowise has appointed Paul Preston as Account Director. Read More: martech360.com/news/cxo-move… #Promowise #B2BMarketing #DemandGeneration #MarTech #MarketingLeadershi

Promowise Namesm Paul Preston as Account Director

Promowise appoints Paul Preston as Account Director amid growing demand for B2B audience targeting, intent data and demand generation.

martech360.com
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#OMD Promotes Navdeep Dhothar to Global Content Syndication Manager Read More: martech360.com/news/cxo-move… #OMD #NavdeepDhothar #ContentSyndication #B2BMarketing #DemandGeneration

OMD Promotes Navdeep Dhothar to Global Manager

OMD promotes Navdeep Dhothar to Global Content Syndication Manager as B2B marketers focus on content distribution and demand generation.

martech360.com
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#StagwellMedia Appoints Jennifer Jerone as Media Director, MENA Read More: martech360.com/news/cxo-move… #StagwellMedia #JenniferJerone #MENA #MediaStrategy #DigitalAdvertising

Stagwell Media Names Jennifer Jerone as Media Director, MENA

Stagwell Media appoints Jennifer Jerone as MENA Media Director amid evolving digital advertising and cross-channel media strategies.

martech360.com
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#OMD Appoints Callum Hall as Paid Social Executive Director Read More: martech360.com/news/cxo-move… #OMD #CallumHall #PaidSocial #DigitalAdvertising #MarTech

OMD Names Callum Hall as Paid Social Executive Director

OMD appoints Callum Hall as Paid Social Executive Director amid growing focus on social advertising strategy, audience targeting and campaign performance.

martech360.com
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#TheLeadCrafters Appoints Andrew Jones as Managing Director Read More: martech360.com/news/cxo-move… #TheLeadCrafters #AndrewJones #B2BMarketing #DemandGeneration #LeadGeneration

The LeadCrafters Names Andrew Jones as Managing Director

The LeadCrafters appoints Andrew Jones as Managing Director amid growing focus on B2B lead quality, demand generation and sales pipeline growth.

martech360.com
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#MINTSquare partners with @adsquarecom to boost geo-contextual targeting and point-of-sale measurement for agencies and advertisers Read More: martech360.com/news/media-gr… #MINTSquare #Adsquare #programmaticadvertising #Martech360 #news #locationinsights #geocontextualtargeting

MINT Square and Adsquare Boost Geo-Targeting and POS

MINT Square partners with Adsquare to expand geo-contextual targeting, POS measurement and location-based insights for advertisers.

martech360.com
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#Nativeadsai and #Adverteyes Pair Creative Production With Continuous Performance Intelligence Read More: martech360.com/news/media-gr… #adperformance #Nativeadsai #Adverteyes #Martech360 #News #PerformanceIntelligence #performanceprediction #mediaspend

Nativeads.ai and Adverteyes Combine Creative and Performance

Nativeads.ai and Adverteyes integrate AI ad creation with performance prediction to help marketers evaluate creatives before media spend.

martech360.com
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When AI makes execution cheaper, what gives an intelligence business the edge? Read Complete Article:Β martech360.com/insights/staf… #B2Bsalesintelligence #datainterpretation #humanexpertise #Martech360 #B2Bintelligence #acknowledgeuncertainty #customeroutcomes

What Gives Intelligence Businesses an Edge in the AI Era?

XDBS founder Kartik Anand explains how data interpretation, human expertise and AI are shaping B2B sales intelligence.

martech360.com
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MarTech360 Interview with #ZoharGilad, Co-Founder & CEO, @fastsimoninc Read More: martech360.com/voices/martec… #MarTech360 #FastSimon #GenericAImodels #humanmerchandiser #productdiscovery #productmarketing #Ecommerce #machineexecution

MarTech360 Interview with Zohar Gilad, CEO, Fast Simon Inc.

MarTech360 Interview with Zohar Gilad, Co-Founder & CEO, Fast Simon how AI-powered ecommerce, product discovery, personalized shopping, and human judgment.

martech360.com
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