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Information should be free #nofilter

Joined September 2010
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Hearing @insightech_com talk about challenging the status quo & spending more time on actionable insights @MeasureCampSyd
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Future or death of attribution debate here @MeasureCampSyd
Hearing @wearetribalism talk about data the security poverty line @MeasureCampSyd
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Testing: Because science…. with Sarah Cook @MeasureCampSyd @meliorum
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This gets a run too
Your team develops features as quickly as possible. But many fail A/B testing. So you ship fewer features than you'd like. The book “Trustworthy Online Controlled Experiments”, by @ronnyk and others, shows a solution.
This classic quote/book gets a run
"The most probable hypothesis is usually the one with the least evidence against it, not the one with the most evidence for it." --The Psychology of Intelligence Analysis by Richards Heuer
Hearing Jellyfish @datarunsdeep talk about measuring sports sponsorships at @MeasureCampSyd
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Briefing broadcasters and rights holders for more meaningful impacts (I want the Jokers serving action (takes forever) not Kyrgios (super fast)
Identifying impact, training datasets and ML
At @MeasureCampSyd hearing about bias, data in the recruitment process - interesting discussion around “soft” skills, cultural fit and how you measure and predict impact with Aboola, using data capture via GongIO
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Here at #thinkplatforms today. There will be no notes :/ I wish GMP was as fast for me as it is in the demos
Hearing from @goldingolding with a debrief of his Bali SEO conference + therapy #MeasureCampSydney
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rhinoplastyplano.co/rhinopla… an example of content not being the seo king - by using Latin with keyword stuffing, images (specifically stock imagery, citations (backlinks) plus ranking factors by page optimiser pro
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Trusting the process.... #MeasureCampSydney
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What are planning for today, that will pay off in the future
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What is the value of this data today. How valuable is it longitudinally?
Divorce process from outcome
Hearing about the Atlassian data journey #MeasureCampSydney
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Helping everyone be an engineer
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