40 VISUALS

Step into a luxury experience at IWC Schaffhausen's SoHo store, where a large feature wall covering and window vinyl took over the showroom to spotlight the Ingenieur watch collection.

IWC Schaffhausen built its Ingenieur display at Watches of Switzerland SoHo around the watch’s industrial design, using a brushed aluminum adhesive vinyl wall covering, floor graphic, Sintra towers and window vinyl. See how it came together: bit.ly/4jHR41Z

New printer just dropped. 🤩 This Dimense print technology creates luxury surfaces with unique textures and embossing you can feel for SEG displays, wall applications and more. Stay tuned for more ways to take your creativity to the next level!

Prada just opened Prada Galleria, an eight-floor destination inside Milan's historic Galleria Vittorio Emanuele II, with expanded stores, a new underground passage and its first permanent exhibition. Read more: bit.ly/4ADX4i9

40 VISUALS produced luxury signage for Mayors' Time For Takeoff campaign, using window film, contour-cut vinyl, floor graphics and 3D paper airplane sculptures to carry the travel theme from the storefront into the cases. See how it came to life: bit.ly/4rvVEBZ

Swatch's Destination NYC campaign tapped graphic designer David Carson for a limited edition watch, and 40 VISUALS produced the in-store signage across NYC using cobblestone floor graphics, 3D brick displays and SEG lightboxes. See how we built it: bit.ly/4xxlZBZ

Tré Roberts, VP of Brand Partnerships at 40 VISUALS, talks about why it's important for visual merchandising, marketing and product teams to all be in sync for a harmonious brand experience.

Our very own VP of Brand Partnerships, Tré Roberts, talks about how luxury brands are embracing authenticity in the age of AI. "Authenticity is the new luxury."

Jeeter tapped 40 VISUALS to produce World Cup collection displays across multiple dispensary locations, combining SEG fabric, custom stadium lights and contour-cut substrates for a goal-worthy campaign. See how we built it: bit.ly/3RctKNT

Luxury is in the details ✨

40 VISUALS produced luxury window displays for Roberto Coin at Watches of Switzerland's Hudson Yards location, using layered acrylics, backlit SEG fabric, gold vinyl wraps and a direct-view LED screen. See how we built it: bit.ly/4f3Ix5o

Taking another look at Swatch’s SCUBAQUA Times Square display and how it all came together, from concept to the final product.

For Swatch's SCUBAQUA display at Times Square, a blue floor wrap, projection mapping, bubble displays and a neon LED sign turned the store into an underwater world. See how we built it: bit.ly/4aG9ASJ

That's a wrap for Couture and JCK in 2026. Thanks for another incredible year in Vegas! #jck2026 #coutureshow2026 #jewelry #watch #jewelryretail

Effective signage rollouts offer consistency across every location, whether it's a few stores or hundreds. Even if each space has a unique layout and features, the signage should be cohesive and uniform from one location to the next, like this Painted Paradise rollout for Swatch.

Have a great show to everyone attending @shopassociation's Shop! MarketPlace in New Orleans next week! #shopmarketplace2026 #retail #retaildesign #retailsignage #retailsignage

Swatch rolled out Painted Paradise across 25+ locations using SEG fabric, brick wrap, floor graphics and adhesive vinyl to keep the campaign consistent store to store. Read the full case study: bit.ly/4eIbyVz

If you’re heading to Couture or JCK in Las Vegas next month, we’d love to chat! Connect with Tré Roberts at [email protected] to schedule a time to discuss your brand’s visual presence and the latest in signage design. Couture May 27-31, 2026 JCK May 29 - June 1, 2026

A behind-the-scenes look at how we pack your 40 VISUALS order, so every print arrives safe and sound.

From pre-press to production, from our POV 👀