Are meetings really a waste of time? 🤔 We've all sat through meetings that could have been an email. 😂 But a study of 9,000 Norwegians suggests there might actually be more value in meetings than we think. This might just change how you feel about your next meeting! 42courses.com/blog/in-defenc…

Why do we sometimes value things more when we've had to put a little effort into them? Rory Sutherland shares a brilliant little example of how a tiny bit of effort can make all the difference. 🧠 Discover more of Rory's insights in our Behavioural Economics course, 42courses.com/courses/behavi…

Campaign of the Day: Brewlander’s A.I. Irresponsibly by BLKJ Havas What if a billboard gave you the tools to make your own ad instead of showing you one? Love how Brewlander has turned AI into part of the creative idea itself, and invited everyone to have a go! 🍺🤖 @brewlander Get creative with AI in our AI for Marketers course at 42courses.com.

Rory Sutherland on why we sometimes treat objects as if they had feelings of their own. From swearing at vending machines to attacking a broken car, our brains can be strangely human about very non-human things. Learn more from Rory in our Behavioural Economics course, 42courses.com/courses/behavi…

OOH Campaign of the Day: Mercado Libre 'Custom Billboards' by GUT Buenos Aires What happens when AI meets traditional billboards? Mercado Libre has found a clever way to make outdoor advertising feel a whole lot more personal, using AI to create ads that adapt in real time. @MercadoLibre | @gutbuenosaires A brilliant example of creativity and AI working together! 💡 🤖 Explore what's possible with AI in our AI for Marketers course at 42courses.com.

Jules Goddard on why experimentation can be one of the best ways to get closer to the truth. SpaceX is a great example of building, testing, learning and trying again. Learn more in our new Anti-MBA course, 42courses.com/courses/the-an…

Campaign of the Day: Gatorade 'Fragmental Medal' by TombrasNiña 🏅 How do you make 100 km feel slightly less impossible? Gatorade broke the challenge into smaller wins, giving runners a piece of their medal after each stage of El Cruce. @tombras | @gatorade A clever bit of behavioural thinking: chunk the big goal, reward progress along the way, and suddenly the next step feels a little more manageable. Learn more about how small changes can shape behaviour in our Behavioural Economics course at 42courses.com

Why do we find it so hard to walk away once we've put in the effort? 🤔 Rory Sutherland shares a brilliant example of sunk cost bias in action. Learn more from Rory in our Behavioural Economics course at 42courses.com.

Campaign of the Day: OpenAI 'Get Stuff Done with ChatGPT Voice' Three grandpas, a holiday to plan, some Spanish to practise and a crossword that needs finishing. 😅 ChatGPT’s new UK campaign uses humour and wonderfully natural storytelling to show what Voice can do, without making the technology feel complicated. A lovely example of letting the product do the talking. Literally. @OpenAI

AI agents are here. But which one would you actually trust? Imagine an AI that could manage your emails, book your flights and even spend your money. Sounds great, right? But what could possibly go wrong? 😂 Our latest blog takes a look at the good, the bad and the slightly worrying. 42courses.com/blog/muse-vs-d…

Campaign of the Day: Farmacias Meykos’ Hertz & Health by Peter Jordan 🎧 Who knew the sounds around us could make such a difference? Meykos has found a clever way to use sound to shape the pharmacy experience, with different soundscapes for waiting, shopping and private conversations. A lovely reminder that our surroundings can influence how we feel and behave. 🧠 Explore more clever behavioural insights in our Behavioural Economics course at 42courses.com.

What if everything you thought you knew about business wasn't quite right? 👀 Professor Jules Goddard challenges conventional business thinking and explores why success isn't always about working harder or being more efficient. Sometimes, it's about seeing what others don't. Learn to think differently. Explore our brand-new Anti-MBA course with Professor Jules Goddard, 42courses.com/courses/the-an…

AI agents are here. But which one would you actually trust? Imagine an AI that could manage your emails, book your flights and even spend your money. Sounds great, right? But what could possibly go wrong? 😂 Our latest blog takes a look at the good, the bad and the slightly worrying. 42courses.com/blog/muse-vs-d…