Avoid broad targeting at the start Narrow, relevant audiences usually perform better early on. We share short, practical PPC tips designed to help you spend smarter and get better results from paid advertising. These tips focus on setting campaigns up properly so performance can be measured and improved with confidence. Follow us for more tips like this, or visit our website to read more in-depth blogs: thelasthurdle.co.uk/blogs/ #PPC #PaidAdvertising #SmallBusinessMarketing

We once mapped a client's actual services against their website. 47 services were missing. Not 47 keywords. Not 47 SEO opportunities. 47 things the business genuinely did that a potential customer could not discover from the website. That's an important distinction. If somebody needs one of those services and can't find evidence that you provide it, they don't know you've got a “content gap”. They assume you don't do it. Then they go somewhere else. Before worrying about rankings, AI visibility or the latest search acronym, make sure your website actually represents the business. thelasthurdle.co.uk/do-searc… #MarketingClarity #WebsiteStrategy #CustomerJourney #SEO #ContentStrategy