The Anti 'Quick Fix' Copywriter B2B copy and content for brands doing brilliant, technical writing. Liable to overexplaining things before my 6th cup of coffee
Birmingham, United Kingdom
Joined March 2014
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I'm Andrew, anti 'quick fix' copywriter - I write for people who know it's not enough anymore try to freshen up stale copy. Effective messaging needs sustained focus and a distinct 'voice' to break through the noise.
To hire me, go to andrewmonro.com, or fire me a DM.
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At this point, I think reason I'm still on this platform is that @ichoosemag hasn't committed to a different platform (maybe he has though and I've just missed it).
An incredible example of Apple's marketing dollars hard at work.
Reading through the comments, notice how selective the author and their supporters focus on for assessing quality.
It's not objective. This is learned buyer psychology. This is a huge part of why Apple succeeds.
It's crazy to me how nobody knows how to build a laptop that matches the quality of an Apple MacBook Pro.
Everything I've seen is a downgrade hardware-wise.
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Andrew Monro retweeted
This is the kind of line item that usually wouldn't even make funded startups blink. But it gives me the hives. When you're playing with your own money and for keeps, a lot of tech's "standard practices" come across as grotesquely wasteful and squanderous.
Because I haven't seen @ALL_CAPS post this in a while, it's nearly 2 pm on a Friday. Time to deploy to production so I can feel something in my life.
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Selling cybersecurity needs to be less about the tools and systems you offer, and more the associated practices and mindset that make those tools effective.
Using a walking stick doesn't mean you have good posture. It just means you're less likely to fall on the floor.
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Andrew Monro retweeted
It’s okay to lose the sale if the prospect doesn’t need your offering.
It’s not okay to lose the sale if the prospect doesn’t understand your offering.
Here are 11 elevator pitch templates for freelancers & consultants - to help clarify your communications:
🧵
This is your regular reminder that, whatever you're going through, it can probably be helped by a deep breath and a cup of tea.
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Andrew Monro retweeted
Freelancing is
30% checking in on the brief
25% checking in on the invoice
20% looking for creative work
15% Googling shit
10% creative work
Andrew Monro retweeted
Freelancers, if you're on 🧵, we're trying out a #FreelanceChat THIS Thursday, 3/7, at noon EST.
Use the hashtag to share your thoughts & follow along. We'll see how it goes.
The topic? Best Practices for Using Social Media to Help You Market Your Freelance Business.
🎧Episode 9 of the Drinking with Freelancers podcastis live🎧 ft. @ThatWriterJon - listen to him on copycat marketing and why B2B brands could learn a thing or two from Yorkshire tea! open.spotify.com/show/6oQvTG…
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That's all for this week, thanks for joining me, #ContentClubUK *checks notes* I don't know who is hosting next week, but keep an eye on this hashtag for updates!
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Bonus Q. Unrelated to previous questions, and entirely self-serving: what biscuits are you all having today? I'm looking to freshen up the choices that I keep in the cupboard and am looking for ideas. #ContentClubUK
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