AIS Solutions

I really dislike the "accounting is necessary, but not valuable." mindset. It's more pervasive in business (ecommerce or otherwise) than we think. And it's pretty damaging, especially given that accurate accounting can quite literally make or a break a business. One way to frame the discussion that I particularly like is by breaking down accounting maturity into 4 phases → highlighting what your business gets at each phase, and what it could potentially lose with bad numbers. - Phase 0: no accounting - Phase 1: accounting for the sake of compliance / tax - Phase 2: accounting for the sake of visibility / a view of what happened in the past - Phase 3: accounting for the sake of forecasting / budgeting / planning for the future - Phase 4: accounting for the sake of attracting investment, M&A, lending, etc. on good terms As a marketer in cloud accounting for the past 7 years, getting businesses to understand the value of accurate accounting has been a core focus. I loved chatting about this topic with my friend @stekbro from @LedgerGurus. They just launched a new podcast that I'd (biasedly) recommend. The content treadmill is hard work. I have a lot of respect for what they're doing to help ecommerce businesses succeed.