Instinct CEO Noah Shinn says agents will let restaurants give tables to birthdays and anniversaries over whoever clicks first "And traditionally, because of the way that the internet has worked, at least for reservations, it's been first come first serve. So anyone that comes in, no matter how important or how not important it might be, whoever gets in first gets the reservation." "But what if you had the ability for the agent to be able to communicate on both sides, communicate, hey, this is important. This is actually the person's spouse's birthday, the 30th birthday, a very special event is coming up." "And the restaurant too can say, let's actually prioritize birthdays or major decade birthdays or major anniversaries or these certain people, I don't know, whatever it might be, right?" "So now with the ability, with all of the logistical burden of having to describe exactly what your case is and what's happening and why it's important. Now we have the ability to perfectly match what does the restaurant want? What does the user want?" "And that will result in more special events for the users being able to actually have a spot in the restaurant."