We're holding a great event at Ogilvy next week. @adliterate and @timshelintheory (Richard Huntington and Jo Arden) giving explicit permission to stop doing so much work. On Thursday 19th September eventbrite.co.uk/e/apg-noisy…

Some great insights about insights and whether you actually need them for creative. Super sparky event last night with planners on cracking form including @nickhirst #apgnoisythinking #insights #creativestrategy

Fact vs. Fiction: Do we really need insights? Proper provocation at the APG on Tuesday night. It's live, with real people debating, and drinks and iconoclasm thrown in for good measure. eventbrite.co.uk/e/apg-noisy…

Time for a mini-break from Monday morning's mountain. It's a compelling and enjoyable chance to be an actual respondent in a planning survey! docs.google.com/forms/d/e/1F… How are we using AI and where's it going? It's only 6 mins of your time and we'll publish all the results

Please @Eurostar @EurostarUK let me know what to do. I am due to travel to Paris tomorrow (Friday) morning. Should I postpone the trip? Thank you

In just a few hours’ time @martin_beverley will be giving his brilliant training talk on Briefs and Briefings. He consistently inspires some of the best and most effective work. Find out how it’s done eventbrite.co.uk/e/how-to-br…

We've only got one place left on this and it's absolutely stellar. If you want creative strategy training that covers EVERYTHING you need to know with @charliedosurf at the helm apg.org.uk/planningfundament…

Free APG books are for UK only; sorry to our lovely friends overseas but we're up against it on time as we've been evicted!

Thank you, @tomroach. It's all true.

So interesting. Briliant article by @tomroach complete with ubiquitous examples of GenAI now, shaping segmentation, strategy, creative development, production...Look out for an APG call to help shape GenAI postitively for strats. And a survey. Obvs. marketingweek.com/generative…

In a triumph of strategic packing we have condensed everything you need to know about how to do planning and strategy into 26 short, in-your-own-time, gems of videos. eventbrite.co.uk/e/the-apg-a…

There's a lovely new online training course: The APG A-Z and it's ideal for people starting out in strategy and planning. eventbrite.co.uk/e/the-apg-a…

26 brilliant videos teach you everything you need to know about creative strategy. Each one costs less than a cup of coffee and a croissant. And if you're a student the discount is so enormous, we're talking a couple of Greggs sausage rolls. eventbrite.co.uk/e/the-apg-a…

It's live! You can now sign on to the APG A-Z with @charliedosurf. 26 short and entertaining videos packed with all the essentials of creative strategy. eventbrite.co.uk/e/the-apg-a…

Thank you @Campaignmag. Nice piece on our new heads who, as you might hope, give good quote; being Top Planners, with top writing skills, and all that. Welcome @martin_beverley and @emharlock. It's going to be a fun couple of years.

In an industry first, we have appointed joint Chairs of the APG @martin_beverley and @emharlock. Walking the talk on genuine collaboration between Planners. campaignlive.co.uk/article/a…

Thank you. And you can still get a copy of the APG’s 2 top tomes

Here it is. 10 of the most brilliant 'ad planners' (slightly reductive, ed?) Anyway they are all terrific, many hugely involved in the @APGLondon and all deserve the recognition. campaignlive.co.uk/article/l…

It's tomorrow night. Tuesday. Come along whether you're a PR planner or any other flavour of planner. It's all grist to the mill of the mind and the imagination. Beers, views and other nice planners thrown in eventbrite.co.uk/e/apg-event…

This will be fun. What makes a prize winning PR Creative Strategy story? We'll be picking the best examples of PR planning, talking about them and seeing what everyone thinks eventbrite.com/e/apg-event-w…