Alexandra Cavero

The SaaS hype cycle is gonna reach the top in 2023 and burst. I’m making most of my income on SaaS but here is why I think it’s 10-20 months until we see a strong decline in the profitability of SaaS: → the time/cost of making SaaS is halving every few months. A typical solo maker can launch one a month. e.g. @levelsio @socodemaker @d4m1n & 100+ → soon every possible tool will have 100+ equally good implementations (some of which will be purely cloned, which is happening already now) → boilerplates will come with inbuilt modules for most things. So you pay $100 and get a boilerplate that got a blog, payment, cms and etc. This means makers will have more inhouse and less bought from third party saas tools. → we will still buy fundamental things like hosting, emails, etc from corporations. → this will lead to a big switch, most saas tools will offer one-time LTD deal (as @dhh predicts) → so the potential of one given saas will drop when it comes to the revenue. The clients will spread accross multiple vendors. → the mohtly SaaS pricing will go from $40 in avg to $5 in avg → marketing will turn into single most important job for each maker, since coding is pretty much can be done by too many. Even design and UX will be greatly avaible to most, via boilerplates, design systems. So there will be 1000s of options for the same SaaS, all looking equaly good → marketing will go to the next level, which is similar to what movie and music industry does, e.g. labels in music, and movie producers. → same will happen in indie/startup world. It's happening already. We see many unofficial alliances here on X, with groups of 2-10 makers. We also all know other famous mafias(paypall, YC, SF..) I will end it here. I will share my thoughts on how to navigate in this new world in my next posts.