Award-winning digital marketing for regulated & competitive sectors. GEO, SEO, PPC & PR. iGaming, Finance, Crypto & Legal. 175+ awards. 97% client retention. 🏆
United Kingdom
Joined January 2013
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This week: what an AI visibility audit covers, how to read it, and what to fix first.
Start with who's cited instead of you. Book an audit at the link.
#AIVisibility
The prompt your buyer types isn't "best lender".
It's "which lenders offer short-term loans for bad credit in the UK?" – then "is this lender authorised by the FCA?"
Test those.
#GEO
Ahrefs Brand Radar, Semrush, Profound, Peec: they measure your AI visibility.
An audit decides what to fix – which cited pages to replace, which facts are wrong.
#AIVisibility
New guide: what an AI visibility audit covers, what drives the cost and how to read the report – with sample prompt sets for iGaming, finance and healthcare.
#AISearch
Ask ChatGPT who to hire in your sector – not your brand name, the buyer's question.
Count the brands it names. Then count the sources it links.
Are you in either list?
#AISearch
Happy workiversary to our Head of SEO Lewis! 🎉 8 years today! 👏
#ateam #workiversary #seoagency #digitalmarketing
Don't take our word for it. Our new site puts 113 independent reviews from Clutch, Trustpilot and Google on one page:
absolute.digital/about/revie…
The new absolute.digital is live.
Ask an AI who to hire – is your brand in the answer? AI Visibility (GEO) now has its own home:
absolute.digital/services/ai…
#GEO
Whilst others talk, we act. 7 UK Search Awards 2026 shortlistings across 5 categories, including Stelrad for Best AI Search Optimisation Campaign. Winners 25 Nov. Want your brand in AI answers?
#UKSearchAwards
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ALT UK Search Awards 2026: shortlisted 7 times across 5 categories, with each category and client listed.
Happy workiversary to our Finance Manager Sam! 🎉 9 years today! 👏
#ateam #workiversary #seoagency #digitalmarketing
Only ~38% of pages cited in Google AI Overviews rank in the top 10 for the same query (Ahrefs, Mar 2026). The rest come from fan-out searches. How ChatGPT, Perplexity and Gemini choose sources:
#GEO
absolute.digital/insights/ho…
ALT Ahrefs, March 2026: 37.9% of AI Overview citations rank in the top 10, 31.2% in 11–100 and 31.0% beyond 100.
Regulated PPC starts with what the platform allows: Google certifies gambling advertisers country by country, and UK finance ads need FCA authorisation plus Google verification. Build that in, then plan paid and organic together.
#PPC
absolute.digital/services/pp…
ALT Checklist for regulated PPC: gambling certification per country, FCA verification, responsible-gambling pages, one keyword plan.
ChatGPT sessions in GA4 fell ~46% from 9–11 Oct across LLM Pulse's sites while total traffic stayed flat. Links lost their utm tag and referrer, so visits landed in Direct. Annotate 9 Oct and check Direct on your top ChatGPT pages.
#GA4
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ALT Statistic: ChatGPT sessions in GA4 fell about 46% from 9 to 11 October while total traffic stayed flat (LLM Pulse).
Google is adding more inline links to AI Overviews and AI Mode, shown higher up, and says Preferred Sources use is up 7x this year (15 Oct). Plus ChatGPT's tracking gap and the ASA's AI tipster ruling.
#AISearch
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ALT Checklist of five search stories this week: AI answer links, ChatGPT tracking, publisher referrals, ASA ruling, spam update.
🗞️ Digital marketing news this week (19 to 25 Oct): 7 stories worth knowing 👇
📊 Google ranking volatility peaked on 24 Oct with no confirmed update. A core update is still expected. (Search Engine Roundtable)
🤖 Pichai: AI agents will reach sites by browsing pages and through agent protocols like UCP. Both routes will develop. (Search Engine Journal)
🧪 Researchers invented a concept, and 8 of 10 AI search tools cited it within a week, including ChatGPT and Google AI. (Search Engine Journal)
🛡️ Google updates its “Control what you share” guide to cover robots meta, data-nosnippet, X-Robots-Tag and the Search generative AI control. (Search Engine Roundtable | Search Engine Land)
💰 Meta Q3 revenue up 26% to $64.6bn. Ad impressions up 10%, price per ad up 14%, expenses up 68%. (Social Media Today)
🎯 Google Ads expands customer acquisition and retention controls, with high value mode for Shopping and percentage multipliers. (Search Engine Land)
📉 ChatGPT sends 0.62% as many sessions as Google organic. Visitors convert at 13.8% vs 3.02%, but Google drives 27x the conversions. (Search Engine Land)
Which story matters most to your brand this week? 👇
#DigitalMarketing #SEO #AISearch #GoogleAds #ChatGPT #MetaAds #MarketingNews
Happy workiversary to our SEO Executive Alfie! 🎉 5 years today! 👏
#ateam #workiversary #seoagency #digitalmarketing
📅 The organic search positions your regulated brand holds at the start of 2027 are being determined right now.
Authority builds over months. Content earns citations slowly, then compounds. Link building in regulated sectors takes sustained specialist effort.
The brands entering 2027 with strong organic performance are making investment decisions now, not in December.
3️⃣ questions worth asking:
🔍 Is your E-E-A-T positioning ready for further tightening of Google's YMYL standards?
🔗 Is your link building generating authoritative citations that both search and AI systems rely on?
🤖 Does your brand have any meaningful LLM visibility strategy?
If any of these answers are not where they need to be, the time to change that is now. 👇
🔗 ow.ly/Z0H350ZYS6B
[email protected] | 0800 088 6000
#SEOStrategy #RegulatedMarketing #OrganicGrowth #SEOAgency #DigitalMarketing #AISearch
📈 +234% increase in revenue for a leading UK signage eCommerce brand.
Competing against large retail generalists and specialist suppliers meant the strategy needed to build genuine authority, not just rankings.
Our approach:
🔍 Keyword and content gap analysis to identify untapped commercial opportunities.
⚙️ Technical SEO across all product and category pages.
🔗 Targeted link building to build domain authority in a competitive retail category.
The result:
📈 +234% increase in revenue
🧑💻 +491% increase in organic users
🔎 +82% increase in organic visibility
This is what specialist eCommerce SEO looks like when built around genuine commercial intent.
Full case study here: ow.ly/L73m50ZYS10
[email protected] | 0800 088 6000
#eCommerceSEO #CaseStudy #SEOResults #OrganicGrowth #DigitalMarketing #RetailSEO #ClientSuccess #SpecialistSEO #SEOAgency #ContentMarketing
🎱 Bingo and lottery are two of the most commercially significant iGaming sub-sectors, and two of the most underserved by genuinely specialist SEO.
What makes them different from casino:
🤝 Bingo is community-driven: loyal, social, trust-led. Content strategy needs to reflect that.
🎰 Lottery has a different keyword architecture: accessibility and jackpot-driven intent, not high-stakes commercial search.
✅ Both benefit from UKGC compliance-aware content as a genuine trust signal, not just a disclaimer.
Most agencies apply casino frameworks wholesale. The results reflect it.
18 years of iGaming SEO across every sub-vertical. Ready to talk? 👇
ow.ly/gY0O50ZY2js
[email protected] | 0800 088 6000
#BingoSEO #LotterySEO #iGamingSEO #RegulatedMarketing #SEOAgency #OrganicGrowth
Happy workiversary to our Senior SEO Manager Kofi! 🎉 1 year today!
#ateam #workiversary #seoagency #digitalmarketing
