@AdAgeDatacenter

Data about marketing, agencies and media from http://t.co/a7b9mkRRd3.

adage.com/datacenter
Joined April 2009
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3Media
Ad Age Datacenter retweeted
Bradley Johnson@bradage3 Dec 2021
The ad industry added 2,900 jobs in November, banking its 10th consecutive month of growth since ad jobs hit a pandemic period low in January. adage.com/article/datacenter…
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Ad Age Datacenter retweeted
Bradley Johnson@bradage8 Oct 2021
Ad business in September added just 1,000 jobs, weakest job growth since spring as overall U.S. employment was held down by delta variant and worker shortage. adage.com/article/datacenter…
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Ad Age Datacenter retweeted
Bradley Johnson@bradage12 Aug 2021
By my analysis, @ProcterGamble has displaced @amazon as the world's biggest advertiser. adage.com/article/datacenter…

Procter & Gamble set to dethrone Amazon as world’s biggest advertiser

P&G is poised to retake the top spot in the next Ad Age World’s Largest Advertisers ranking, displacing Amazon.

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Ad Age Datacenter retweeted
Bradley Johnson@bradage6 Aug 2021
Ad agency employment finally has surpassed the level seen in the early days of the pandemic in April 2020. April 2020 marked the official end of the recession, but agency staffing is well below its level in Feb 2020, the start of the recession. adage.com/article/datacenter…
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Ad Age Datacenter retweeted
Bradley Johnson@bradage6 Aug 2021
U.S. advertising employment rose by (only) 1,200 jobs in July. The pace of hiring slowed in the ad business last month while the nation’s employment surged. adage.com/article/datacenter…
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Ad Age Datacenter retweeted
Bradley Johnson@bradage14 Jul 2021
Prime time: @amazon is now the nation’s most-advertised brand, ending @GEICO’s four-year reign as the top-spending brand. See the ranking and other key stats in Ad Age Leading National Advertisers 2021 Executive Summary. adage.com/article/datacenter…

Introducing Ad Age Leading National Advertisers 2021

Ad Age's annual report on marketers and marketing has some big surprises in what went down with ad spending—including dramatic spending increases by some advertisers that took advantage of market...

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Ad Age Datacenter retweeted
Bradley Johnson@bradage13 Jul 2021
Amid the pandemic, nearly half of the top 200 U.S. advertisers actually increased ad spending in 2020. Three companies—sports betting plays DraftKings and Flutter Entertainment (FanDuel, Fox Bet) and online marketplace Etsy—more than doubled spending. adage.com/article/datacenter…

Introducing Ad Age Leading National Advertisers 2021

Ad Age's annual report on marketers and marketing has some big surprises in what went down with ad spending—including dramatic spending increases by some advertisers that took advantage of market...

adage.com
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Ad Age Datacenter retweeted
Bradley Johnson@bradage12 Jul 2021
New: Download an executive summary of Ad Age's annual report on marketers and marketing. Top advertisers sliced spending in 2020, but ad spending this year is on track to break new records. adage.com/LNA2021-executive-…

After the storm, ad spending is on the rebound: Ad Age Leading National Advertisers 2021

Overall ad spending for the nation's biggest advertisers had the second-sharpest decline in 2020 since Ad Age began the annual Leading National Advertisers report in the 1950s. But nearly half of the...

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Ad Age Datacenter retweeted
Bradley Johnson@bradage7 May 2021
A weak overall #BLS #jobs report today. Employment in advertising, PR and related services rose by 1,900 jobs in April. Internet media employment topped 300,000 for the first time. adage.com/article/datacenter…
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Ad Age Datacenter retweeted
Bradley Johnson@bradage3 May 2021
Worst-performing agency discipline in 2020: Experiential/event marketing, a category crushed by COVID cancellations of conventions, conferences and consumer events. Experiential revenue plunged 47.9%, according to Ad Age Agency Report. adage.com/article/datacenter…
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Ad Age Datacenter retweeted
Bradley Johnson@bradage3 May 2021
Best-performing agency discipline in 2020: Health care, boosted by a surge in marketing communications tied to the coronavirus. U.S. health care revenue for agencies jumped 11.7% in 2020, according to Ad Age Agency Report. adage.com/article/datacenter…
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U.S. agency revenue tumbled 6.8% in 2020, second-sharpest drop since we started Agency Report in 1945. But business is coming back amid a resurgent economy. Agencies are hiring. Agency stocks are rising. It’s morning again in America … maybe. adage.com/article/datacenter…
Ad employment rebounded in February following a sharp drop in January. ow.ly/e2Ru50DRzuI
Ad Age Datacenter retweeted
Ad Age
@adage18 Feb 2021
In 2020, Amazon, Alphabet and Netflix all figured out how to generate more revenue while spending less on advertising. Ad Age Datacenter analyzed ad spend across the FANG companies over the past year as they dealt with the pandemic: ow.ly/9imy50DDL5U
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New from Ad Age Datacenter: Download a free copy of Ad Age's annual Fact Pack on marketers, media and agencies. adage.com/article/datacenter…

Global advertising forecast to set a new record in 2021

Global advertising revenue, powered by digital, is forecast to break a record in 2021 as the world says good riddance to 2020. Here's a quick take on key stats from Ad Age Marketing Fact Pack 2021,...

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Amazon is now the world's biggest advertiser, according to Ad Age's latest global rankings. adage.com/article/datacenter…

Prime time: Amazon is now Earth’s biggest advertiser

Amazon vaults into the No. 1 spot in the Ad Age World’s Largest Advertisers top 100 ranking, displacing Procter & Gamble. The pandemic punched a hole in ad budgets for even the most successful...

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New: Ad Age’s “Downtime Opportunity” white paper examines marketing, product and media innovation from the Great Depression to the great coronavirus pandemic. adage.com/article/cmo-strate…

How marketing can thrive in the worst of times

Ad Age's “Downtime Opportunity: 2020 Edition” white paper examines marketing, product and media innovation from the Great Depression to the great coronavirus pandemic.

adage.com
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1/4 Bad news for ad jobs. U.S. advertising, public relations and related services employment fell by 7,300 jobs in July, per #BLS #jobs report. The ad sector lost all of the gains it made in June, and staffing is now at its lowest point since the COVID-19 pandemic began.
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3/4 There’s a one-month lag in data for #adagency employment, but today’s #BLS figures reveal that ad agencies added 800 jobs in June. That’s not a surprise. Back on July 2, @bradage predicted: “A month from now, we will learn that ad agencies staffing in June <increased>.”
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4/4 But based on the weak July job figures for the broader ad sector, @bradage expects a month from now we will learn that ad agency staffing slumped in July. Near-term ad job prospects are murky. Latest figures: AdAge.com/adjobs (sub. req.).
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