Hey, today is my last day at AdMonsters. It's been a wild, extremely illuminating three years! I'll be reactivating my old Twitter handle, @LaRuminator -- follow if you care to. Otherwise, if you had met me in this role, you'll likely continue seeing me around...
Hey, I wrote this -- Part 2 of this "Three Pillars of Ad Quality" series, looking at how tech can help publishers get ahead of tricky ad creative compliance issues @AdMonsters @AdLightningTech admonsters.com/three-pillars…
You answered our publisher survey about demand partner evaluation and ad quality, and I looked for signals in the data. Here's the new @AdMonsters playbook that came of it (w/ @GeoEdgePro): admonsters.com/playbook/dema…
Hey, publishers, take this @AdMonsters survey about how you evaluate demand partners! Results will help us develop a playbook on the subject. SurveyMonkey says it takes an avg of 5 mins to complete, so why not? surveymonkey.com/r/NLL65JC
Anyway, I just misread “Mark Zuckerberg testifies before Congress” as “Mark Zuckerberg selfies before Congress,” so that's how my Tuesday is going
I was pretty enthusiastic about brands taking programmatic in-house, like, a year and a half ago. In retrospect, I jumped the gun. Now is a better time to get this convo rolling, really teapawt.org/AdMonsters/status/9809…
Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. admonsters.com/lets-take-ins…
Fun read. Agree with @jhlava: "Sitting on all this data" always sounds to me like "We have this stuff; we think there's value in it, but we don't know what to do with it yet." teapawt.org/adexchanger/status/979…
Publishers, Stop Saying You’re ‘Sitting On A Pile Of Data’ bit.ly/2pQvRpS by @jhlava, @WatsonAds
Little something I wrote after I asked expert people questions like, "What happened to S2S?," "How do we feel about EBDA?" and "How's your programmatic guaranteed biz doing?" teapawt.org/AdMonsters/status/9787…
A look at where the digital media industry is with advanced programmatic issues, inspired by conversations at PubForum earlier this month admonsters.com/deeper-into-p…
Another one I wrote, for the @admonsters Ad Ops #Decoder. With Facebook under fire again, Zuck has endorsed something that sounded like the Honest Ads Act. So what's that act, and does it have legs? admonsters.com/ad-ops-decode…
I wrote this today: Everyone in digital wants transparency, and blockchain promises it. But you probably want to draw the line on what you reveal SOMEwhere, right? @admonsters admonsters.com/are-you-ready…
Hi, I also wrote this today teapawt.org/AdMonsters/status/9490…
#OPSPOV from @admonsterbrian: If Amazon launches an Alexa advertising effort, the effects could have a huge impact on the industry at large admonsters.com/assessing-ama…
Hi, I wrote this today teapawt.org/AdMonsters/status/9490…
Ad Ops #Decoder returns: Being on board with ads.txt is just the start! Bring on ads.cert admonsters.com/ad-ops-decode…
I took a look at the best (and/or most prescient) articles published on the @AdMonsters site in 2017, and here's the highlight reel. See you in 2018! admonsters.com/best-of-admon…
The end of the year is a fine time to roll up everything we know about becoming GDPR-compliant -- and it's really quite a bit! @admonsters @TheMediaTrust admonsters.com/state-of-gdpr…
Can publishers compete with Facebook and Google in video? Tout's Michael Downing tells @admonsters there's a way: @Tout admonsters.com/punching-abov…
This came up at @AdMonsters #OpsX last night: Still confusion over what "programmatic guaranteed" means, vs. other similar terms. New Ad Ops #Decoder looks at how pubs can help nail down a definition: admonsters.com/ad-ops-decode…
New Ad Ops #Decoder at @admonsters explains supply-path optimization, including how publisher insight makes it better for both buy and sell sides admonsters.com/ad-ops-decode…
Ending net neutrality? Someone tell the FCC ISPs aren't just ISPs anymore (unless you want to see them overtake Google/Facebook) @AdMonsters admonsters.com/ending-net-ne…