happy friday! boost your content!

In 2026, the brands winning with creators are playing the long game - and the data backs it up. Swipe to see what always-on really looks like (and why it converts so much better!) 👉

Great time at Brand Innovators last week 🎮 Our GM moderated a panel with Riot Games and Mastercard on what it takes for brands to show up in gaming. Big takeaway: this isn’t overnight. It takes patience, iteration, and hyper-local, intentional execution to truly resonate.

We’re excited to share that our GM, Kristina Coughlin, will be moderating a panel at the Brand Innovators Creators & Culture Summit 🎤 Community Is the Channel: How Mastercard Earns Authenticity in Gaming Culture 📍 250 Hudson St, New York 🗓 Thursday, March 26 at 3:00 PM

Only 4 days until Shoptalk 👀 If you’ll be there, now’s the time to lock in a meeting with our team 👉 DM or email us at [email protected] to set up a meeting!

Nano vs Micro influencers - which actually performs better? Short answer: depends on your goal. Long answer: this carousel 👆

We’re heading to Shoptalk next week! If you’re going too, let’s connect. We’d love to meet up, swap ideas, and talk about how brands are scaling in 2026. DM or email us at [email protected] to set up a meeting!

Next campaign? Let your creators do the talking.

Affiliates vs. Influencers vs. Brand Ambassadors - not interchangeable 👀 Each plays a different role in driving awareness, engagement, and sales. The magic happens when you know when (and how) to use each one.

had to hop on the trend 👶

We had an amazing time at eTail, connecting with so many brilliant minds in retail! Big shoutout to our client partner, Norwegian Cruise Line, who crushed the panel on storytelling and brand loyalty. 💡 Can’t wait to share where we’ll be heading next, stay tuned! ✨

In honor of Black History Month, our teams got out of the offices to learn about some incredible history! It was a day full of rich history, continued learning, dialogue, and time growing as a team ✨

we are obsessed. #punchthemonkey 🐒

Influencer marketing isn’t just about picking the creator with the biggest following - it’s about picking the ones that work best for your goals. Swipe to figure out which influencer type aligns with your campaign goals 👇

Our GM Kristina Coughlin joined the Brand Master Podcast to talk creators, strategy, and what brands are getting right (and wrong) in influencer marketing. If you’re serious about performance + creators, this one’s a must-listen. 🎧 Listen now → hubs.ly/Q043qpt40

The era of creators “covering” culture is over. Creators are now inside the biggest moments - with access, influence, and storytelling power. Super Bowl LX made that loud and clear 🏈

February’s heating up 🔥 From creator-led campaigns driving real results to Meta’s Andromeda changing the paid media game, this month’s newsletter is packed with what’s actually working. 👉 Tap in: hubs.la/Q042GN-P0

eTail, let’s connect 🤝 If you’ll be there too, let’s chat all things creator marketing, paid media, and what’s actually driving growth for brands right now. DM us to set up time, or just stop us on the floor - we don’t bite. 😉

The AP offices brought in the new year in a big way! Big wins, big vibes, and even bigger energy for the year ahead 🎉

Creators and influencers get lumped together all the time… but they’re not always doing the same job. 👀 Knowing the difference is how brands stop guessing and start building campaigns that actually work. For more info on this, check out our article! hubs.la/Q040qWH90