@AdTechProject

A 4-yr study of online advertising by @EdinburghUni & funded by @ESRC. Seeking participants, connections, & #adtech insight. Retwts ≠ endrsmnts

 Edinburgh, UK
Joined February 2022
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  • Followers385
22Media
Almost new! Intermediaries, mediators and digital advertising’s tensions @AdTechProject @addiemcgowan Donald Mackenzie and Koray Caliskan tandfonline.com/doi/full/10.…

Intermediaries, mediators and digital advertising’s tensions

We argue that Latour’s distinction between ‘intermediaries’ and ‘mediators’ captures important facets of tensions in market encounters and in the co-creation of ‘supply’ and ‘demand’ within digital...

tandfonline.com
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‘The machine is, of course, amoral. It optimises for whatever “conversions” it is told to pursue: installs of Angry Birds; sales of saris made by village women; voters signing up for a Donald Trump rally.’ Donald MacKenzie on digital advertising: lrb.co.uk/the-paper/v46/n16/…

Donald MacKenzie · Hey Big Spender: What Your Smartphone Knows About You

Tensions haunt our attitudes to the digital economy. We want privacy, but we also want free information and...

lrb.co.uk
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AdTech retweeted
SKAPE@skape_ed18 Mar 2024
We are pleased to invite you to an upcoming seminar by @DonaldMacKen on The Material Political Economy of Prediction. More details below! @UoE_STIS @UoE_EFI @uoessps @EdinUniCAHSSres skape.ed.ac.uk/events/adtech…
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Traces of (stack) economisation everywhere; the platform behind the news media- what’s being stacked? The economisation of readers attention Mackenzie, Caliskan, @addiemcgowan @charomki @AdTechProject #IMSW2023
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Donald Mackenzie remembering Latour's injunction on looking for the puppeteers ... It's the mediators that matter and they will say queer things
Liz McFall @allartmarkets.bsky.social@allartmarkets25 Apr 2023
Because
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The platform social dynamic in adtech - Donald Mackenzie and @addiemcgowan argue the individuals, organisations, devices and systems that co-create supply and demand are mediators NOT intermediaries
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The carbon emissions from information and communication technologies are difficult to measure, but probably account for around 2 or 3 per cent of total global emissions, perhaps as much as 4 per cent. That’s comparable to aviation. Donald MacKenzie: lrb.co.uk/the-paper/v45/n02/…
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AdTech retweeted
SKAPE@skape_ed24 Oct 2022
Don't miss out on the final 4 SKAPE events of 2022! We are excited to welcome our seminar speakers, including Donald MaKenzie this week, and our panel members for the second COVID-19 Roundtable Discussion. It promises to be an exciting couple of months! skape.ed.ac.uk/events/
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‘A plausible rough estimate is that UK news publishers lost £50 million in the early months of the pandemic because of ad-blocking of their stories about it.’ Donald Mackenzie on where the money goes in online advertising: lrb.me/f5u
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🧐 New twitter account for our Assoc Ed Koray Caliskan and Board Member @DonaldMacKen and @charomki's adtech project
AdTech@AdTechProject5 Jul 2022
Hello! We're researchers from @EdinburghUni & @TheNewSchool looking to contribute to the understanding of advertising technology (#adtech), data politics, and market power with funding from @ESRC. Follow along as we think out loud with our investigating & outputs
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