The Key to Creating Breakthrough Customer Experiences? Make New Things Familiar and Familiar Things New
Over recent decades, traditional business practices have been increasingly disrupted by technology-empowered business models.…lnkd.in/gc--vip4 lnkd.in/gAb-9s6a
Harvest 2023! This summer Kellogg School of Management will offer several Harvest executive development programs: two on Madeira Island and two near Lisbon. Each program involves a five-day immersive learning experience with me and Sergio Rebelo that ends…lnkd.in/gBpwX9iF
I am excited to announce the launch of our executive education program Kellogg on Branding, which will take place November 7 – November 11 in our beautiful Miami campus. This program offers a fast-paced, collaborative experience wh…lnkd.in/gd4JyYDn lnkd.in/g64vx-HP
I am excited to introduce my new book on managerial applications of behavioral science: Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences . It builds on the latest findings in the domains of behav…lnkd.in/gVJG3N4v amzn.to/3AFFc9s
Last month, Sergio Rebelo and I taught two iterations of our global elective . Being in person in Lisbon after a year of virtual classes was terrific and we had an amazing group of KelloggEMBA students from #emba124, #emba125, #emba126, #emba127 at Northw…lnkd.in/dJuRVzPm
We're churning butter and making candles. What has coronavirus done to us? latimes.com/business/story/2…
Game of Thrones: Brand Licensing and the Power of Storytelling forbes.com/sites/adriennegib…
The “dieter’s paradox” explains why we think a hamburger is less fattening if it comes with a salad. wsj.com/articles/no-a-salad-… via @WSJ
Toys 'R' Us stores may be closing, but name will live on lnkd.in/em57USm
Take 5: How Companies Benefit from Corporate Social Responsibility lnkd.in/eTxc2dY
What brands and sponsored athletes can and can’t say, wear, and do during the Olympics adweek.it/2nIGRFn
When Are Consumers Most Likely to Feel Overwhelmed by Their Options? lnkd.in/gvgaKXW
Why Apple Shouldn't Copy Amazon's Prime Day lnkd.in/ethj_kW
Is McDonald’s made-fresh quarter pounder worth the extra minute wait? lnkd.in/gcB8NfS
Amazon Book Store New York Could Be Good for Business lnkd.in/ehinD3X
How to Sell Your Business--and Keep It, Too lnkd.in/e9b33-4