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Alex Yastrebenetsky

@Alex_InfoTrust

Co-Founder and CEO of @InfoTrustLLC, #webanalytics consulting experts. Product brands include @taginspector. #inc5000, #fortune Best Small Workplaces honoree.

 Cincinnati, OH
linkedin.com/in/alexyastrebenetsky/
Joined April 2009
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  • Followers913
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AI collapsed the cost of building software. Bad ideas used to die in estimation. Now they ship by Friday and someone maintains them for 5 years. Judgment about what should NOT exist is now the scarcest resource in a product company. I wrote about it. I'm also hiring the person who owns that judgment at InfoTrust. The article says how to apply, and reading it is the first test. infotrust.com/articles/ai-di…
AI Didn't Kill The PM Job, It Raised The Bar - InfoTrust

AI Didn't Kill The PM Job, It Raised The Bar - InfoTrust

Twenty Years Ago I Was a Successful Product Manager. AI Just Made That Job Harder. Early in my career, before InfoTrust existed, I was...

infotrust.com
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From Soviet Scarcity to American Generosity: A Personal Journey - Generosity thriving in a capitalist system - Herbert Simon's "intelligent altruism" concept - How wealth creation fosters a giving culture #GiveToGrow bit.ly/4f255md
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To the world: what is the point of saying «never again» for 80 years, if the world stays silent when a bomb drops on the same site of Babyn Yar? At least 5 killed. History repeating…
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How Advertisers Should Plan for Activation in a Reduced Cookie World zpr.io/RiHDb
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What JeVon McCormick Taught Us About Vulnerability zpr.io/R55Ey
What JeVon McCormick Taught Us About Vulnerability | InfoTrust Blog

What JeVon McCormick Taught Us About Vulnerability | InfoTrust Blog

JeVon McCormick, the President and CEO of Scribe Media, spoke to us during InfoTrust week last April. Here are a few lessons we learned.

infotrust.com
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How Does Google Data Studio Compare to Looker? zpr.io/RLmr8
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Post-Durability Summit 2021 Q&A: You Asked Questions … We’ve Got Answers zpr.io/RLnpC
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The E.A.R.T.H Principle: How to Run an Enterprise Analytics Team with Less … and Stay Sane zpr.io/R2K3Y
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Google Cloud Platform Certifications Overview zpr.io/RSwhA

Google Cloud Platform Certifications Overview

GCP certifications are invaluable for engineers looking to learn skills or bolster their resume. For tips on how to pass, we have you covered.

infotrust.com
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InfoTrust’s Alex Yastrebenetsky Selected as EY Entrepreneur Of The Year Finalist zpr.io/RCBxi
Alex Yastrebenetsky Selected as EY Entrepreneur Of The Year Finalist

Alex Yastrebenetsky Selected as EY Entrepreneur Of The Year Finalist

InfoTrust CEO Alex Yastrebenetsky was named a finalist for the EY Entrepreneur Of The Year 2021 East Central Award on Friday, June 4.

infotrust.com
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What Should Your Organization Be Doing to Succeed in the New Digital Privacy Landscape? zpr.io/RCahC

How Organizations Can Succeed in the New Digital Privacy Landscape?

To succeed in the digital privacy world, organizations should assess their reliance on third-party cookies, regulatory compliance, and more.

infotrust.com
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What are the Differences Between a GA4 Configuration Tag and a Settings Variable? zpr.io/RFBJf
GA4 Configuration Tags & Settings Variables | What's the Difference?

GA4 Configuration Tags & Settings Variables | What's the Difference?

A settings variable is a tool within Google Tag Manager. Learn more about how settings variables coexist in the Google ecosystem today.

infotrust.com
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5 Valuable Lessons We Learned from Martha McSally zpr.io/RFDSS
7 Reasons You Should Be an Engineer at InfoTrust zpr.io/RwBfD

7 Reasons You Should Be an Engineer at InfoTrust

Considering an engineering role at InfoTrust? We’ve got a list of reasons why applying will be the best decision ever.

infotrust.com
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Annual Retail Report 2021 | Evaluating the Marketing Technology Landscape zpr.io/RwwZE
Retail Report 2021 | Evaluating the Marketing Technology Landscape

Retail Report 2021 | Evaluating the Marketing Technology Landscape

Using Tag Inspector, InfoTrust compared the Top 100 Retailers of 2020 on analytics platforms, tag management systems, media tags, and more.

infotrust.com
5 Key Benefits of Using BigQuery ML Clustering zpr.io/Rwatw
5 Key Benefits of Using BigQuery ML Clustering

5 Key Benefits of Using BigQuery ML Clustering

A BigQuery Machine Learning (ML) clustering model using k-means clustering makes it easier to segment customers and build personas.

infotrust.com
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Understanding the Ins and Outs of Looker: An Introduction to the Platform zpr.io/RDGG7
Looker 101: An Introduction to the Platform

Looker 101: An Introduction to the Platform

There are many business intelligence platforms out there. Looker offers unified metrics, embedded analytics, and so much more.

infotrust.com
InfoTrust Honored as Fast 55 Recipient by Cincinnati Business Courier zpr.io/R8289
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Adopt A Class: Teaching Students about Data Governance, Analytics, and Why We Welcome a Game of Kahoot! zpr.io/R8hTg
How to Make the Best Dashboards for Your Business Using Wireframes zpr.io/R9kfi
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