Associate Professor of Marketing @uakronbusiness. Loves Christ, family, @JosephDFox, privacy, and learning. @uofmemphis and @uakron alumna. #UAkronMarketing
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Joined May 2010
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A victory for children’s online protection.
For years, #SocialMedia platforms have operated with limited accountability. A new ruling recognizes that design choices such as algorithms and engagement features, have real-world consequences for youth. Read our statement: bit.ly/4lUgJDw
#OnlineSafety #TechPolicy
The Big Game brought some big fun with the #SuperBowlAds! Tons of sweepstakes (@LAYS, @MountainDew, @pepsi, @SaveALot & so many more), user-generated content campaigns (@Doritos, @AnheuserBusch, @RitasItalianIce, to name a few). Also really enjoyed the integrated marketing communication approach (I’m looking at @dunkindonuts). #SuperBowlLX #AdBowl #BrandBowl
Hey, I still use my OG Twitter handle. I see the appeal of the @aidotcom ad encouraging viewers to reserve their handle. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
Looks like @LAYS and @salesforce offered QR codes at the end of their ad spots (back to back on my end). One big difference in CTA effectiveness? Barely any time to scan the Salesforce code. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
Love, love, LOVE the @JurassicWorld feels in the @Xfinity ad. This major Jurassic Park fan gives it a billion thumbs up! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
What are the privacy implications of @ring's Search Party feature? 🤔 #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
The @Pokemon ad continues the streak of brands leaning into child fans turned adult consumers. #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
Well, I have to give it to @NovartisCancer. That is one way to capture the attention of your target audience! #SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
Love that @SouthwestAir used their ad to highlight assigned seats as a new feature for the brand. ✈️#SuperBowlAds #SuperBowlXL #AdBowl #BrandBowl
"Hey Meta, post that on Instagram!" @Meta + @oakley ad introduces the new AI - athletic intelligence. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
Halftime report: favorites so far are @claudeai + @dunkindonuts. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
Uhh @coinbase just straight up taking the approach of playing a karaoke version of "Everybody." #notmadaboutit #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
Wow, throwback feel and TONS of actors in the @dunkindonuts ad. Allllll the feels #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl
Fun use of Adrian Brody as an actor who is known for his drama roles. #SuperBowlAds #SuperBowlLX #AdBowl #BrandBowl