SEO & AI search Consultant, Speaker & Author. @Orainti Founder. Finchling Co-Founder. @CrawlingMondays Host. SEOFOMO, https://teapawt.org/t.co/yvg9bT4orr, https://teapawt.org/t.co/JIzqclSd8j, more
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.... or how Google tried to too little, too late, and out of fear to (badly) compete with ChatGPT using their same approach to AI answers, rather than an “open web” friendly interface (please see what Yahoo! did with Scout) and now suffers the consequence... along with millions of sites losing traffic and revenue.
Yahoo! did it with their AI search experience, Scout: teapawt.org/aleyda/status/20180511… - sadly Google tried very little to not copy ChatGPT approach and... now we see the outcome.
Aleyda Solis 🕊️ retweeted
Reddit's earnings call has exposed the new reality for thousands of companies.
"AI mode does not drive traffic. Not for us and not to anybody as far as I know. It used to be a traffic driver. Now it's not." - Reddit CEO.
The reality is that AI is fundamentally changing the way that humans access the internet.
Just 24 hours prior to this statement, Google's stock erased -$480 billion on the same issue: AI is disrupting the traditional search model.
For decades, the internet operated on a simple model. Search engines directed users to websites, and those websites monetized the traffic.
AI is destroying this business model, and it's happening at an accelerating pace.
The traditional model of internet traffic is rapidly becoming outdated.
The internet has entered a new era.
🚨 Last Call To take The Technical SEO in the AI Search Era in 2026 SEOFOMO Survey and Win an #SEOFOMO tumbler + Hoodie 👇
How are technical SEO priorities and workflows changing as AI search and AI tools evolve? If you’re a technical SEO or an SEO who does technical SEO activities as part of their tasks, then this survey is for you!
Join +160 technical SEOs and take the survey, it will only take 5 minutes to answer the questions, it’s anonymous and it will allow us to better understand the challenges and trends when doing technical SEO.
The results will be shared for free in the SEOFOMO newsletter and Website (no need to be subscribed) on November 1st, 2026. You have until TODAY!
Need more incentives? When answering the survey you can also opt-in to participate in the giveaway of an SEOFOMO tumbler and hoodie.
Take it here: hub.seofomo.co/surveys/seofo…
🚀 Excited to see the new Finchling homepage live, giving a much clearer look at how we help digital PR agencies discover campaign opportunities for clients 👇
If you manage PR clients across different industries, you know how much time goes into monitoring the news, identifying relevant stories, and finding relevant angles for campaigns... Finchling helps to solve this by scanning thousands of sources to find relevant opportunities, including unexpected connections you might miss with keyword alerts.
The new homepage shows how it works, with examples of how you can:
* Find stories relevant to each client: Understand why an opportunity has been flagged and how it connects to their business.
* Develop campaign angles: Explore ideas for expert commentary, data stories, and newsjacking based on each opportunity.
* Plan ahead: Discover relevant events up to a year in advance, with time to pitch ideas, get approval, and prepare campaigns.
* Learn from competitor campaigns: See what they’re launching, which angles they’re using, and what your team can learn.
The goal? Spend less time hunting for stories and more time developing campaigns worth pitching 🙌
Take a look at the new site, explore the demo, or try Finchling free for 30 days: finchling(.)com
Aleyda Solis 🕊️ retweeted
Pieter Levels (@levelsio) has a habit of confidently misreading data and treating anecdotes as evidence 🧵👇
This is what happens when you train your AI and your following base with skewed world views, dodgy studies and huge biases: they amplify your crooked narrative.
At least 85 people this year died from Spanish train accidents, and likely it will grow to 100 at the end of this day
Very tragic and this makes Spanish trains one of the most dangerous modes of transport now
~100x more dangerous than flying commercial
~40x more dangerous than non-Spanish trains
And every trip is nopw as dangerous as jumping from a plane and skydiving
Two highly deadly train accidents in one year, that's so extreme and unlikely that it makes it at as dangerous as flying one of the most deadly airlines in the world, the Nepalese Yeti Airlines that keeps crashing due to the mountainous terrain
Pretty exceptional in a bad way
Aleyda Solis 🕊️ retweeted
After KScorer, on to Intent Brain: how Google choose answer formats and sources.
20 broad intents. 86 Orbit page categories: tutorials, forums, reviews, comparisons…
Plus a look at "LISTICLE", cc @lilyraynyc 😉
think.resoneo.com/search-int…
7 Brand marketing methods to better measure AI Search Impact 👇 An important lesson from traditional marketing is that a channel can create business value without being the the one that captures the conversion - here's how to use different proven traditional marketing approaches to understand AI search business impact beyond referred traffic and conversions.
🤖 A Claude Skill to help you assess your Third-Party Citation Optimization Prioritization in an AI Search Era 👇 Based on the Framework specified in my guide and Google Sheet, taking into account:
* Citation influence
* Brand association potential
* Marketing alignment
* Business value
* Strategic durability
* Expected effort
Download the skill from the guide: aleydasolis.com/en/ai-search…
PS: Stay tuned for more upcoming skills for my other AI Search frameworks and checklists 🫡 Subscribe to seofomo(.)co to avoid missing out.
Aleyda Solis 🕊️ retweeted
New manual actions incoming for AI tools and app-building platforms? 😬
Google updated their document on preventing user-generated spam - and warns tool owners to look out for new manual actions. 😬 They specifically call out "platforms and tools that let users publish shared pages, generated content, or web apps" as well as "generated outputs, or interactive tools."
What was added:
▪"Only index content meant for Search" - talks about tools that let users create shareable pages, generated outputs or interactive tools.
▪Watch GSC for alerts "if Google issues a manual action against your site or detects security issues."
▪"Check the page indexing report and Search performance report regularly for unexpected spikes in indexed pages, impressions, or queries that don't match your platform's purpose." They also mention to look for a small number of users generating a large share of indexable URLS.
They don't mention specific tools, but we have recently seen that conversations from Muse (and before that ChatGPT and Claude) were indexed. And also we've seen people creating ChatGPT sites that in some cases have deceived people when they get indexed.
Sounds to me like Google is putting the burden of curation onto the tool makers now. If your tool lets people create content, you need to be really careful about what gets indexed!
developers.google.com/search…
📊 The latest @OpenAI Signals data shows that Information seeking now represents 20.2% of ChatGPT messages, close to Writing at 21.4%. 👇
Top insights worth highlighting:
* Information seeking and practical guidance represent almost half of messages
“Seeking information” increased from 16.7% to 20.2%, while “Practical guidance”, including how-to advice, tutoring and ideation, is the largest category at 28.1%.
* Information seeking is happening outside work: 76% of “Seeking information” messages are non-work related. This includes product information and recipes, along with other specific information requests.
* Information-seeking behaviour varies across markets
In September 2026, “Seeking information” accounted for:
🇪🇸 Spain: 25.3%
🇫🇷 France: 25.0%
🇩🇪 Germany: 22.9%
🇬🇧 UK: 22.7%
🇺🇸 US: 20.2%
🇧🇷 Brazil: 15.8%
🇮🇳 India: 15.3%
Another reason to validate AI search opportunities locally!
* Work-related research into goods and services is gaining share
The median country share of work messages classified as “Obtain information about goods or services” increased from 1.8% to 3.0% between Q1 2025 and Q3 2026.
The dataset covers individual adult accounts and excludes enterprise and Codex usage.
Check out the announcement and download the data: openai(.)com/signals/data/
👀 Useful New & Free Resource by @AirOpsHQ : A ChatGPT ads library, allowing to explore competitor ads and messaging, with prompt previews alongside the ads... Initial coverage focuses on consumer finance and travel 👇 A nice resource to understand the paid side of AI Search and what's shown for the topics you target.
Check it out: airops(.)com/ads-library
Have en SEO horror story in the making? Here's a new useful tool and resource bookmark and refer to: SEO Emergency Room by Laura Iancu 👇 Featuring 60-second triage, including what to do for real world SEO scenarios ....
Changed a URL? Accidentally noindexed a page? Launched something and now search traffic has gone sideways? Find out what to check before anyone starts panicking.
Check it out: searchpedia(.)co(.)uk/seo-emergency-room
📊 After just 3 days, the #SEOFOMO Technical SEO in the AI Search Era Survey has already received 135 responses! Here’s a sneak peek of the answers for “What’s the biggest change AI has brought to your day-to-day technical SEO work?” 👇 The top selected options so far are:
* Faster audits, analysis or issue identification
* Reduced time on repetitive tasks, such as code, tickets and reporting
* New monitoring needs around AI crawlers, citations and referrals
* New focus on AI crawler access and robots.txt / CDN rules
SEOs are reporting efficiency improvements in existing technical SEO tasks along with new monitoring needs and tech optimization priorities and needs (eg. "More time spent checking and correcting AI outputs").
If you work in technical SEO and haven’t taken the survey yet, you have 3 more days to take it and help us better understand how technical SEO work is changing with AI ... and have the chance to win a SEOFOMO tumbler and hoodie!
Take it here: hub.seofomo.co/surveys/seofo…
I'll be publishing the results by the end of the week, and presenting about them and how to address the identified trends and challenges next week at @techseoconnect
👀 @semrush has updated its AI Visibility Index which now shows insights across 9 markets across 22 industries for ChatGPT, AI Mode, Gemini and AI Overviews, clearly showing that despite sharing the same language (English) there are clear differences in sources used and brands showcased across them which are clearly localized ... so if you're still thinking that "what works in the US will work across other English speaking languages because most of the citations come from the US" ... think twice.
Check it out: ai-visibility-index(.)semrush(.)com
/HT @NicoleCPonce
Aleyda Solis 🕊️ retweeted
so, ChatGPT released sample code for their web crawler. Guess what, it completley strips out all Schema. So let's put that myth to bed. H/T no twitter having Rodrigo Stockebrand for this github.com/openai/gpt-oss/bl…
📊 38% more YoY Google searches, 8% fewer organic search clicks… and 41% fewer paid search clicks?! Welcome to the fourth SERP Squeeze Monday! 👇
This week’s query: “coffee tumbler”, comparing September 2026 vs. 2025 in Google US.
What does the @Similarweb data show? More searches, but fewer clicks for both organic and paid results:
* Search volume: 23.6K to 32.5K (+38%)
* Organic search clicks: 3.6K to 3.3K (-8%)
* Paid search clicks: 3.9K to 2.3K (-41%)
Comparing @ahrefs' September 2026 vs 2025 Top 10 SERP snapshots show that:
* In 2025: The SERP showed 10 traditional organic search results.
* In 2026: The SERP shows only 5 traditional search organic results, with an AI Overview, Shopping pack, Top Stories, Image pack and People Also Ask.
Also, Reddit is now shown in 3 of the 5 traditional organic search results in the 2026 snapshot, along with Amazon and Zara Home.
It's (again) not you... it's Google. Growing search demand doesn’t automatically translate into a growing organic search traffic opportunity. And a higher organic share of clicks doesn’t necessarily mean more organic traffic either.
Looking forward to your own examples 👀
