Christian, Dad, Husband.
Global
Joined August 2017
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Andrew Frater retweeted
Coming soon to The Championships: @stanwawrinka's backhand 💥
#Wimbledon
.@OpenreachHelp I did not give you permission to drill this unit to my wall next to my front door. I don’t even use your service. Please provide me with a customer service number to have this removed immediately please?!
👉 Content is not King- it's the medium in which to deliver your value proposition.
The audience is King. 👑
They're your most valuable asset.
Get to know them intimately, find out how to serve them, and always put them first.
#ContentMarketing #AudienceIsKing
PDF is an outdated content format (as old as the internet). No meaningful metrics. Downloads are a vanity metric. Experience is the new battleground. Don't make your readers pinch and zoom on mobile just to read your content. #contentmarketing #DigitalMarketing
Experience is the new battleground in #B2B #Marketing. And finding those moments to engage in conversations along the buyer's journey is will enhance that experience.
#DigitalMarketing #ConversationMarketing >>> bit.ly/3eiVQgO
Includes Behavioral studies and classic psychological theories. How to write copy that persuades and converts in 25 bite-sized tips, covering. #copywriting #contentmarketing #contentwriting >>> team.turtl.co/!UI03ZQ/
"1/5"
You'll be amazed by how many conversations I have with #CMO's of leading multinational corporations that goes like this...
Me: What format do you use to produce your thought leadership content, reports, white papers, etc?
CMO: PDF.
#DigitalTransformation #content
"4/5"
Me: So it’s fair to say that you have no idea what piqued the readers' interest?
CMO: No, we don't.
Me: Or where within the content they possibly lost interest?
CMO: Correct.
Me: Would those be valuable insights?
CMO: Absolutely.
#Marketing
"5/5"
Me: Did you know that the PDF was launched in 1993?
CMO: Haha. Was it that long ago? No, I didn’t.
Me: So what other technology do you have in your stack that is over 25 years old?
#marketingtips
Our Head of #Marketing, Karla, shares the top 9 #contentmarketing trends that she's watching right now. How many of these are on your list? #marketingtrends >> bit.ly/38FKu5d
ALT Content Marketing Trends
The last few months have caused #marketing organizations to supercharge their #digitaltransformation efforts. In this blog post, we explore how Cisco and Morgan Sindall have been managing this change. >> bit.ly/3iISM11
ALT Digital Transformation
72% of consumers in 2019 only engaged with marketing messages that were customized to their specific interests, so if you’re not personalizing by this point, you're missing a trick. #personalization #contentpersonalization >> turtl.co/blog/how-to-persona…
Love this! Thanks, Nancy @sellingtools
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Interesting [New] #Forrester research which highlights strategies to boost marketing’s profile and accelerate business success. #digital #marketing #interactive #content
> > > turtl.co/resources/insight/f…
7 Deadly Sins of the PDF via @turtl >> team.turtl.co/!xxAovf #contentmarketing #killthepdf #digitalmarketing
Andrew Frater retweeted
Great to be able to share with you my latest article on 'Why it's time to kill the PDF'. Published today in @raconteur's 'The Future CMO' report. ow.ly/Wndk50uAiDP #futureCMO #KillthePDF #contentmarketing
