There's a method to the madness. Business, marathon, whatever crazy thing you're doing: 1. Purpose. What are you doing it for? 2. People. The most important one. 3. Process. A system that tells you when to stick to the plan and when to change it. Same for the business.

This is wild. Watching my kid ref a soccer game while I run most of our backend operations by voice through a team of AI agents. We still review everything before it goes out. List every hour your people spend on work the customer never sees. That's your AI roadmap.

The first thing a data center builds is a fence. In business building, what's inside the fence is what matters. People who know their trade, know their craft, and learned it on the journey. Whatever you're building, people are the unlock.

If you're not dreaming, change something. Your scenery. Your environment. Your people. If you're building, just stay in the game. The right people and the right opportunities come to you. A company. 48.6 miles in January. A family. Day by day.

"Critical infrastructure" is the buzzword right now. It simply means the things that can't go down. Power. Water. Data centers. Your phone. Behind all of it is a group of people we never see, making sure it keeps rolling. That's who I think we should celebrate today.

A founder told me Friday how he builds quotes: hotel, flights, hours, all in a spreadsheet. The prices change every time he looks. Now Max builds our first draft in minutes. I approve it or kill it. This week's challenge: hand off ONE task. See what happens to your speed.

An AI timeline was going around our builders group chat yesterday. Maybe. But a billion robots need power. AI needs data centers. Data centers need permits, steel, transformers, and crews. That moves at the speed of concrete. Can the world change this fast? I don't know.

Saturday long run: stupid hard. Mile 9, I crashed. 9:30 pace down to 12:00. One buddy had somewhere to be. The other stayed with me. No complaining, just being there. It's always better to be building together.

Started my first business at 28 on a HELOC. No idea what could go wrong. Later, oil went negative. That'll break your brain. Those lessons solidify you. Fortify you. Galvanize you. Forge you. Entrepreneurship is solving problems. Every day is a problem. Keep going, friends.

Happy Labor Day, builders. Whether you're taking the day off or not, most of the operators I know will still take the call. Not because they love grinding. Because the business still lives in their phone. The work got done this year because they can deliver. The company still needs them for everything else. Who talks to the customer. Who handles the people problem. Who makes payroll work. Who decides if this thing can ever run without them. That is labor too. It just does not show up on the job ticket. Saturday, we were at my daughter’s cross country meet. That is the right place to be. I still know how many owners are checking the phone between events. If you are off today, good. If you are half-off and half-on-call, I see you. The goal is not to stop working. The goal is to build a company that can take a Monday or weekend day, off. PS. the heat out there was insane!

Happy Saturday builders. One airport yesterday morning. Another tonight. Middle daughter in the messy middle of lacrosse recruiting. I'm in the messy middle of building. Loving every second.

I'm still figuring out what success really looks like. But helping my kids find and be the best versions of themselves? That's somewhere near the top of the list.

Hope you had an amazing 4th of July weekend. We celebrated with friends, family, and our new employee - Max. Our AI native central operating system that replaces 3 critical business functions traditionally handled by real people. Pretty crazy times we live in…

Signed up for the Dopey. 5k, 10k, half, full. Four days straight. Six months out. Eleven minute miles. Not ready at all, haha... But doing hard things and getting through them builds confidence. Hard day after hard day. Just keep going friends.

We got 14 inbound messages through our website contact form this week. Exciting, so I went through each one. Eleven were fraud. Here is the breakdown. - One was a verified, real lead. A tier-one auto supplier with a real permit and a specific scope. We called them immediately. - Two were legitimate vendor intros. Always like good partners. Happy they reached out. - The other eleven were fraud. Not spam. Fraud. The kind built to fool you, waste your time, and stop forward progress when we're trying to move fast. Here is what they actually looked like, so you can spot what they're doing. A company called "Automation Service" reached out. Sounds interesting. Fits our space. Except the domain was autoRNationservice dot com. That is an r and an n placed together to mimic an m. At a glance it reads automation. It is not. Two different inquiries came in: one from "Evans General Contractors" and one from "Kerotest Manufacturing". Both had the exact same phone number. A plastics company emailed from dinesAlplastics. The real company is dinesOlplastics. Plus, Maryland phone number for an Ohio company. Several included a friendly line about having "a document to share." That document is usually how the malware gets in. Here is the part that matters. Every one of these is engineered to beat speed, waste our time, and distract us. They are counting on you being busy, scanning fast, and clicking before you read the domain. Before anyone on our team replies to an inbound, we check three things. - The exact domain spelling, letter by letter. - Whether the phone number shows up anywhere else. - Whether they are pushing a document or a payment before any real conversation has happened. You can build a system to do this, an SOP, or just slow down. Slow is smooth. Smooth is safe.

Every comfort in your daily life came out of a factory most people never think about. We go into those facilities. Help them modernize. Keep them running. US. Europe. Everywhere. The push to automate is not waiting for anyone.

2020. Oil goes negative. We could not sustain it. Exited to a strategic buyer. Win-win. What came after changed everything. New question: how do we bridge legacy industries to AI and modern tools? That question became CREATE Industries.

AI handles the admin. Agents do the outreach. Non-humans run the behind the scenes. Founders input ideas. Review outputs. So what do we do with all the time in the middle?

Today: three technical proposals out the door. One piece of equipment missing from site. Zero warning. Back to back team calls to keep everything moving. Thesis: Be fast, be knowledgeable, do what you say. Most competitors can not do all three. That is the gap.

Every business I built before was meant to be sold. CREATE Industries is the first one built to last. Mission: help legacy American industrial businesses survive and thrive the AI wave. Not a flip. A generational platform. That is the difference.