Marketing & Strategy|| Prev: @base|| 🏠
onchain
Joined April 2024
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365 of 365!
It was indeed a long ass one year, yet…I am glad I was able to pull this off.
From 100 days doing spaces talking about different things around marketing, to writing these letters expanding on different concepts for 365 days…
You can practically say I have been showing up to teach for over 465 days non-stop.
And thank you to every single one of you who showed up, supported, and kept giving feedback on this teachings.
I sincerely do appreciate you!
Cheers to all that we do together from here.
Final letter just dropped, go and read it.❤️👏🏻
Happy to have witnessed every phase of this product and to see how much work @timmyisagod and the team have put into getting it to this point.
From multiple strategy calls and campaign flows to finally seeing things come together like this. It’s been great to watch the journey.
Can’t wait to see what’s next…they are always cooking 🧑🍳
Excited to share that Evolution has joined Nuvion @ournuvion 🚀
When we started Evolution, we had a simple vision: make moving money across borders easier and more accessible for individuals and businesses, enabling them to go Global from wherever they were.
We believed that accessing global financial services shouldn’t be complicated simply because of where you live or where your business operates.
What started as a platform for exchanging digital assets grew into something much bigger. We built infrastructure that enabled people and businesses to hold multiple currencies, receive international payments, move money across borders, and access financial tools that were previously out of reach.
Along the way, we served thousands of users, processed millions of dollars in transactions, and learned firsthand what it takes to build financial infrastructure in emerging markets.
But more importantly, we saw just how much work remains to be done.
As we continued building, one thing became increasingly clear: solving cross-border banking challenges at scale requires more than a great product. It requires strong financial infrastructure, regulatory reach, and the ability to serve businesses wherever they operate.
That’s what makes this next chapter with Nuvion particularly exciting.
Nuvion is building an AI Powered Global banking platform for ambitious businesses, bringing multicurrency accounts, international payments, FX, virtual cards, and stablecoin infrastructure together in one place.
Our visions have always been closely aligned, and joining forces gives us the opportunity to pursue what we started at Evolution on a much larger scale.
For me, this is an opportunity to take everything we’ve learned building Evolution and apply it to something with the infrastructure, reach, and ambition to serve businesses around the world.
I’m especially excited that members of the Evolution team are continuing this journey with me at Nuvion. We’ve spent years building, solving difficult problems, and learning together. Now we get to bring that experience into a much bigger mission.
To everyone who believed in Evolution, our early customers, investors, partners, community, and the incredible people who contributed to our journey: thank you.
You trusted us when we were still figuring things out, challenged us to build better, and helped turn an idea into a real business.
I’m incredibly proud of what we built, and even more excited about what comes next.
Evolution was never just about building another fintech company. It was about making global banking accessible for the people and businesses who need it.
That mission continues at Nuvion.
The Job is just starting
I recently came up with a new concept called “COPFA”
It’s a concept developed from consistently applying a similar flow to over 200 products during my work @Based_Africa
And I will be dropping a video that explains how this works more in depthly later - maybe next week.
Trust me, If you are building anything…this will surely help you.
It’s a simple way to grow to 1,000 users/ community members in 30 days or less - I mean active users/members.
What do you think about this concept?
ANON 🎭 retweeted
Marketing will soon switch from what we all know it as…
To a game of making people buy into your idea, care about your idea, fall in love with your own concept…over anyone else’s.
You think you have seen saturation?
Just wait and see…as AI makes product build flows easier, there will be crazier rollouts of products that “compete” with each other
Then distribution will now become a game of positioning, messaging, and timing.
And then you will see that marketing isn’t just about getting things in people’s faces, it’s about cracking:
- what it takes to get things in people’s faces,
- make them understand it,
- make them fall in love with it, and
- make them talk about it
So product teams, the earlier you start trying to crack this at a scale that fits your product…the better.
Gm.
Marketing will soon switch from what we all know it as…
To a game of making people buy into your idea, care about your idea, fall in love with your own concept…over anyone else’s.
You think you have seen saturation?
Just wait and see…as AI makes product build flows easier, there will be crazier rollouts of products that “compete” with each other
Then distribution will now become a game of positioning, messaging, and timing.
And then you will see that marketing isn’t just about getting things in people’s faces, it’s about cracking:
- what it takes to get things in people’s faces,
- make them understand it,
- make them fall in love with it, and
- make them talk about it
So product teams, the earlier you start trying to crack this at a scale that fits your product…the better.
Gm.
Rested well enough
Let’s get back to doing stuff actively on X.
Will share my thoughts more using texts, videos, spaces, etc
Stay glued and plugged in.
365 of 365!
It was indeed a long ass one year, yet…I am glad I was able to pull this off.
From 100 days doing spaces talking about different things around marketing, to writing these letters expanding on different concepts for 365 days…
You can practically say I have been showing up to teach for over 465 days non-stop.
And thank you to every single one of you who showed up, supported, and kept giving feedback on this teachings.
I sincerely do appreciate you!
Cheers to all that we do together from here.
Final letter just dropped, go and read it.❤️👏🏻
This finally ends tomorrow.
We have done well.
❤️👏🏻
Remember the 100 Days Marketing Room series?
That was just the beginning.
Yes, it was!
Because I noticed we still need more...
More clarity.
More "real" guidance.
More answers, not noise.
So, from August 13th, 2025, I'm taking things to the next level:
365 Letters
Every day, for an entire year.
Straight from me to you, I won't be filtering anything.
Not a thread.
Not a Twitter space.
Not another marketing course.
These are letters...
Stories, frameworks, templates, how-tos - stuff you can actually use.
Whether you’re building in Web3, Web2, or taking your first step.
Founders, designers ,developers, community folks, writers, strategists, operators.
No matter your skillset...
You’ll find gold in these letters.
I’m calling it:
Letters from the Unknown
Every morning aside Sundays between 7: 30 AM and 8: 30 AM, you’ll get one.
Some will shake things up.
Some will set you free.
A few might even change everything for you.
We kick off Wednesday, next week.
Now please do this for me:
→ Like, Retweet, and Comment " I am in "
→ And if you are not following, follow now, and turn on notifications.
P.S. Email sign up link drops soon.
These past few months I have been consulting for different companies, drafting strategy flow docs for some, and just doing advisory for some…
And seeing all the results that I have been able to pull…together with these teams…
I can boldly tell you that sometimes all you just need is someone who knows what to do, how to do it, a team that strong enough to listen & execute - ( even if the product isn’t in it’s best shape yet), and TIME.
That’s all you need.
So if you are currently building a product and you aren’t sure of anything other than the tech…
Then please stop trying to figure it all out yourself, find leverage, experience, and help in someone - someone like me!
So if you are currently building in:
- Fintech & Payments
- AI
- B2B SaaS
My DMs are open.
ANON 🎭 retweeted
I built The Adero House for the Lovable Challenge on @contra.
A bespoke menswear studio based in Maitama, Abuja, owned and led by Deola Adero, Founder & Lead Designer.
Customers can choose their outfits, check production availability, book an appointment, pay their deposit and get automated updates without the usual back and forth.
The system handles the deposit, booking confirmation, reminders, rescheduling and the rest of the order journey.
On the other side, Deola gets the booking, payment and production workflow in one admin dashboard.
From “Can I book?” to “You’re booked.”
Built with Lovable. 🫶🏽
-> theaderohouse.lovable.app/
@Lovable #lovablechallenge
Keep exposing your mind to new things
Keep being teachable
Remain a child who yearns to know, to learn, to challenge, to overcome, and indeed desires to win…
Even when it doesn’t look like the norm or even make sense to.
For indeed this is the way of those who win in all “conditions”
To understand marketing at the greatest level…
You will need to dig into other things that are not related to marketing with the pursuit of finding missing pieces that by knowing them…
Will become your advantage.
It’s the reason I cherish psychology so much, and sometimes even extend into engineering, amongst a few other ones like that.
ANON 🎭 retweeted
.@0x_aster recently pointed out something interesting about the CREDIT market.
“There’s already more liquidity sitting onchain than meets the eye.”
There’s currently $44K+ in available CREDIT across the book.
Think about this:
What if, when an agent needs inference, it doesn’t necessarily have to buy CREDIT at whatever price is available at that moment?
It can look at the market first and decide whether current conditions meet its procurement criteria.
Imagine two markets:
ᴍᴀʀᴋᴇᴛ ᴀ
12% discount
500 CREDIT available
→ WAIT
The opportunity doesn’t meet the agent’s procurement criteria.
Then later:
ᴍᴀʀᴋᴇᴛ ʙ
31% discount
800 CREDIT available
→ BUY
The discount meets the criteria, and there’s enough CREDIT available.
The market establishes that liquidity exists.
The interesting question is what an agent does with it.
Can it intelligently decide when to acquire the CREDIT it needs for inference?
That’s the problem I’m exploring with Ora.
A procurement agent for Orbio CREDIT that watches the market, decides whether to BUY or WAIT, and measures what happens afterward.
The market exists.
Now, can agents learn to shop it?
use Ora : useora.site
One thing that has always felt a little inefficient to me as an AI builder is how we deal with the cost.
These models don’t come cheap, and inference is already a significant part of the cost of running an AI product.
Now we have @orbiodotso turning inference into something you can actually buy and trade through CREDIT.
Because there’s an order book, you can sometimes acquire CREDIT at a discount.
So I started thinking, what happens when you stop treating inference as something you simply top up whenever you run out?
Could an agent watch the market and decide when it makes sense to buy?
That’s what I built with Ora for Orbio Build Week.
Meet Ora:👇🏽
Be there.
I will be there to learn, contribute, and ensure that we all get the most from the space.
Set your reminders.
We’re hosting a space for African freelancers building global careers 🟠
Join @blockchainboss4, founder of EdenFi, and @networkingking0 on September 30th at 8PM WAT
As we discuss finding international clients, building sustainable income, and working globally from Africa.
Set your reminder, link in comments👇
